New York, 10001, NY,
United States
Food52 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Food52 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Food52 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Food52 has purchased the following applications: SAP Business ByDesign for ERP Financial in 2021, DojoMojo for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Food52 is running and its propensity to invest more and deepen its relationship with SAP , DojoMojo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Food52 revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Food52 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DojoMojo | Legacy | DojoMojo | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Food52 implemented DojoMojo to run branded sweepstakes and partnership giveaways as part of its marketing and growth activities in the United States. Food52 uses DojoMojo as a Marketing Automation application to grow email and social audiences, supporting the marketing and growth functions and aligning campaign acquisition tactics with partnership calendars. This implementation establishes the relationship Food52 DojoMojo Marketing Automation marketing and growth, with the vendor platform positioned as the primary tool for campaign-based audience capture and partner promotions.
Deployment concentrated on DojoMojo's sweepstakes and email capture capabilities, configured to operate branded giveaways and partnership-driven promotions. Operational scope was centered on Food52's marketing and growth teams in the United States, with campaign-level governance put in place to manage eligibility rules, prize logistics, and social amplification workflows. Integrations with other systems are not specified in source material, the implementation narrative therefore focuses on in-platform mechanics and campaign orchestration. The deployment was used to grow email and social audiences and to help scale acquisition cost-effectively.
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