FootBalance North America
1412 Pearl Street, Suite 200,
Boulder, 80302, CO,
United States
Boulder, 80302, CO,
United States
1 877-749-7120
Consumer Packaged Goods
FootBalance North America Technographics
FootBalance North America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FootBalance North America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 FootBalance North America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FootBalance North America has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Giosg Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FootBalance North America is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FootBalance North America revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FootBalance North America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FootBalance North America Tech Stack and Enterprise Applications
FootBalance North America ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 FootBalance North America implemented Oracle NetSuite ERP, deploying a cloud-based ERP Financial solution to centralize finance and back-office operations for its 40-employee consumer packaged goods business. The Oracle NetSuite ERP deployment established a single multi-tenant instance to consolidate transactional accounting and to support order-to-cash processes across its North America operations.
Configuration work focused on core financial management modules, including general ledger, accounts payable, accounts receivable, billing, and period close automation. The implementation also included order management and basic inventory control configured to CPG workflows, with a tailored chart of accounts and tax routines to align accounting with distributor and retail transactions.
The deployment provided centralized finance, order processing, and inventory visibility for finance, sales, and operations teams, enabling consistent transactional processing and financial reporting across the organization. The cloud architecture was provisioned to support role-based access and shared operational data without on-premises infrastructure.
Governance centered on configuring financial controls, audit trails, and role-based permissions for accounting and operations users, and on standardizing month-end close and billing workflows. The rollout emphasized process alignment between finance and commercial teams to ensure consistent bookkeeping and operational reconciliation under the Oracle NetSuite ERP environment.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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FootBalance North America AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Giosg | Legacy | Giosg Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, FootBalance North America deployed Giosg Live Chat on its public website. Giosg Live Chat is implemented as a web-embedded conversational interface consistent with the Chatbots and Conversational AI category, providing real-time messaging, session routing, and structured conversational workflows for visitor engagement. The deployment focuses on the web channel and is configured to capture contact details and qualify inbound queries through scripted flows and automated prompts. The architecture centers on a client-side widget embedded into site pages and a cloud-hosted conversational platform for session management and agent handoff.
Operational ownership for the United States site sits with e-commerce and customer support functions, which manage chat flow configuration, routing rules, and response templates in the vendor console. The implementation included on-page targeting to trigger Giosg Live Chat on storefront and product pages and is administered through platform dashboards for agent presence and analytics. The Giosg Live Chat implementation positions FootBalance North America to centralize conversational handling of sales inquiries and post-purchase support within the Chatbots and Conversational AI layer, while platform analytics and agent dashboards provide ongoing operational visibility.
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FootBalance North America Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, FootBalance North America implemented Microsoft 365 to provide Collaboration capability across its corporate operations. The Microsoft 365 deployment is visible on the FootBalance website and serves the companys US-based organization of about 40 employees.
The deployment is configured to deliver core Collaboration capabilities common to the category, including hosted email, cloud-based Office applications, document libraries and file synchronization, and real-time messaging and meeting functionality. Microsoft 365 is used to centralize productivity tooling and to enable shared content repositories and team communication.
Administration appears to follow a tenant-centric model with centralized user and license provisioning, group-based access controls, and platform-level governance typically managed through Microsoft 365 administrative tooling. This structure supports cross-functional collaboration workflows, document versioning, and permissions management aligned with Collaboration best practices.
Operational coverage focuses on internal corporate functions rather than external commerce, providing email, document management, and meeting orchestration for small team operations. The footprint is proportionate to a 40 employee consumer packaged goods firm, emphasizing lightweight collaboration, content sharing, and synchronous communication.
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FootBalance North America Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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FootBalance North America eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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FootBalance North America CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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FootBalance North America ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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FootBalance North America PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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FootBalance North America IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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FootBalance North America CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at FootBalance North America
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Sales | Director | Finance | |
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Director of Marketing | Director | Marketing | |
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Vice President of Sales - North America | VP | Sales | |
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Apps Being Evaluated by FootBalance North America Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FootBalance North America IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FootBalance North America digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD FootBalance North America Technographics
FootBalance North America is a Consumer Packaged Goods organization based in United States,
with around 40 employees and annual revenues of $10.0 million.
FootBalance North America operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Giosg Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
FootBalance North America has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Giosg and Microsoft.
FootBalance North America recently adopted applications including
Apple Pay in 2021, Google Pay in 2021 and Acquia Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FootBalance North America’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FootBalance North America’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FootBalance North America technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.