Fragrance Direct
Garrison House Byrons Lane,
Macclesfield, SK11 7JW,
United Kingdom
Macclesfield, SK11 7JW,
United Kingdom
+44 1625 432565
Retail
Fragrance Direct Technographics
Fragrance Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fragrance Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Fragrance Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fragrance Direct has purchased the following applications: Adyen for Payment Processing in 2019, Zendesk Chat for Chatbots and Conversational AI in 2015, CodeTwo Email Signatures for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fragrance Direct is running and its propensity to invest more and deepen its relationship with Adyen , Apple , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fragrance Direct revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fragrance Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fragrance Direct Tech Stack and Enterprise Applications
Fragrance Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019 Fragrance Direct implemented Adyen Payment Processing on their website, deploying Adyen as the primary online payment gateway for ecommerce card acceptance and authorization flows. The implementation centers on Adyen integrated into the public checkout, establishing client side payment collection and server side authorization and settlement workflows consistent with Payment Processing category operations.
Configuration focused on standard payment processing modules, including authorization and capture sequencing, card tokenization for repeat use, and 3D Secure risk authentication flows as part of the online checkout integration. The deployment tied Adyen to the website checkout pages and backend order management, preserving payment orchestration, settlement, and reconciliation functionality.
Operational coverage included ecommerce operations and finance teams responsible for settlement and reconciliations, with customer service accessing payment status and dispute information as needed. Governance elements emphasized merchant account configuration, payment acceptance rules, and payment data controls to limit PCI scope through hosted or tokenized collection methods, while rollout targeted the live UK ecommerce site using Adyen on the website.
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2019 | 2019 |
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Fragrance Direct AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015 Fragrance Direct implemented Zendesk Chat as its web-based Chatbots and Conversational AI solution. The deployment places a Zendesk Chat widget on the public e-commerce site to enable real-time messaging and browser-based customer engagement for online shoppers in the United Kingdom.
The implementation configures Zendesk Chat features typical of the Chatbots and Conversational AI category, including live agent chat sessions, proactive chat triggers, canned responses, chat transcript capture, and built-in reporting. The solution is embedded via the site page integration and operated through the Zendesk Chat console by customer service and e-commerce operations teams, with agent grouping, working hours and chat routing rules established to align with existing support workflows and transcript governance.
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Fragrance Direct Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CodeTwo | Legacy | CodeTwo Email Signatures | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Fragrance Direct implemented CodeTwo Email Signatures, deploying the CodeTwo Email Signatures application as a Collaboration solution to centralize email signature management. The UK retailer with about 60 employees is using CodeTwo Email Signatures on their website and across corporate email, extending consistent branding and standardized contact information across marketing, sales, and customer service communications.
The deployment emphasized centralized template management, HTML signature rendering, and rule-based assignment through an administrative console, reflecting common Collaboration capabilities for signature orchestration. Implementation covered organization-wide signature provisioning and governance, with administrators configuring templates, role-based policies, compulsory disclaimers, and staged publication workflows to standardize signatures across teams.
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Collaboration | Collaboration |
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2018 | 2018 |
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Fragrance Direct eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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Fragrance Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Fragrance Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Fragrance Direct CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Fragrance Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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Ecommerce Director | Director | Finance | |
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Owner | CXO | Finance | |
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Online Marketing Executive | CXO | Marketing | |
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Apps Being Evaluated by Fragrance Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fragrance Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fragrance Direct digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Fragrance Direct Technographics
Fragrance Direct is a Retail organization based in United Kingdom,
with around 60 employees and annual revenues of $30.0 million.
Fragrance Direct operates a diverse technology stack with applications such as
Adyen, Zendesk Chat and CodeTwo Email Signatures,
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Fragrance Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Zendesk and CodeTwo.
Fragrance Direct recently adopted applications including
Klarna Payments in 2021, CodeTwo Email Signatures in 2021 and Salesforce Commerce Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fragrance Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fragrance Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fragrance Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.