Fragrance Direct Digital Transformation Initiatives

About the Customer

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Scope and Challenges

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Outcome and Implications

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Quotes

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Fragrance Direct sells branded, discounted perfumes, aftershaves, cosmetics,hair care, skincare and beauty products. Our success is due to our ability to offer products at great prices, whilst still concentrating on a high level of service. Involved in direct sales since 1993 Fragrance Direct has always taken the product to the customer rather than the customer having to go from shop to shop to find their fragrances at the best price. We are able to offer highly competitive prices. This is done by keeping overheads low. There is no shop, no middlemen as we supply our products directly to the customer.