Freeman Company
1600 Viceroy Drive, Suite 200,
Dallas, 75235, TX,
United States
Dallas, 75235, TX,
United States
1 800-423-8416
Leisure and Hospitality
Freeman Company Technographics
Freeman Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freeman Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Freeman Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freeman Company has purchased the following applications: LASSO Financial Management for ERP Financial in 2022, SAP SuccessFactors Employee Central for Core HR in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freeman Company is running and its propensity to invest more and deepen its relationship with LASSO Software , SAP , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freeman Company revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freeman Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freeman Company Tech Stack and Enterprise Applications
Freeman Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LASSO Software | Legacy | LASSO Financial Management | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022, Freeman Company implemented LASSO Financial Management, adopting the application within the ERP Financial category to centralize crew invoicing and cost visibility. The deployment runs alongside LASSO's Crew Marketplace and scheduling and payroll integrations in the United States, enabling labor booking and time capture workflows tied to crew assignments. Modules in use include invoicing and crew cost visibility, inferred from vendor product pages and the Freeman testimonial, with configuration focused on linking crew assignments from Crew Marketplace to payroll and billing records. This implementation spans operations, payroll, and finance teams responsible for event staffing and billing.
Integrations are concentrated on scheduling and payroll interfaces, with LASSO Financial Management used to aggregate crew hours, automate invoice generation, and provide finance teams with line level crew cost data. Governance emphasized workflow standardization between operations and finance to reduce repetitive payroll tasks and streamline labor booking, with rollout oriented to United States event sites and centralized finance processing. The system architecture emphasizes application level integration between Crew Marketplace and the financial ledger components of LASSO Financial Management, enabling operational visibility from booking to invoice. Outcomes cited in source material include streamlined labor booking and reduced repetitive payroll tasks improving operational efficiency.
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Expense Management | ERP |
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2017 | 2017 |
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Freeman Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2013 | 2013 |
In 2013, Freeman Company implemented SAP SuccessFactors Employee Central as its Core HR platform for the companys global population. The deployment established Employee Central as the authoritative store for core HR data while simultaneously advancing a program of onboarding automation and logistical standardization across HR Technology and Operations.
The implementation encompassed SAP SuccessFactors Employee Central and the Onboarding module, with configuration focused on core HR workflows, employee data model alignment, and standardized onboarding logistics. Implementation activity was led from the HR Technology and Operations function, where the Global Administrator for the SuccessFactors talent suite served as the on-site lead and project manager for process improvement and standardization efforts.
Operational coverage included the global HR Technology and Operations team and extended to the companys onboarding processes, with a concurrent project to align the HR Technology and Operations ticketing system to Employee Central workflows. Technical scope included integration and coexistence with existing SAP on-premise PA and OM functionality to preserve HR transactional and organizational management capabilities while centralizing core employee records in Employee Central.
Governance was organized around the Global Administrator role and an on-site HR Technology lead, who drove configuration standards, change control for core HR objects, and cross-team coordination between talent suite administration and SAP on-premise HR modules. The program emphasized process standardization for onboarding logistics and ticketing aligned workflows, supported by centralized administration and project-managed rollout activities.
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Onboarding | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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1993 | 1993 |
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Freeman Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Freeman Company implemented Cisco Webex Meetings to power web-based conferencing directly from its public website. Cisco Webex Meetings serves as Freeman Company’s Audio Video and Web Conferencing platform and provides browser-based join flows for external attendees, embedded meeting access on site pages, and centralized meeting administration for client-facing sessions.
The deployment emphasizes core Audio Video and Web Conferencing capabilities including meeting hosting, participant management, real time audio and video, screen sharing, recording, and webinar-style event orchestration. Integration was executed through web embedding and client browser joins to support public virtual events and client demos while also supporting internal collaboration workflows, and governance focused on standardized meeting templates, attendee controls, and centralized configuration to maintain consistent external-facing session behavior.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Freeman Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Freeman Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Freeman Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Freeman Company PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Freeman Company Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2017 | 2017 |
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Freeman Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Freeman Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Freeman Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Freeman Company
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President, Human Resources | VP | HR | |
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Executive Vice President and Chief Financial Officer | CXO | Finance | |
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SVP, Chief Information Officer (CIO) | CXO | IT | |
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Chief Operating Officer | CXO | Finance | |
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EVP - Chief People Officer | CXO | HR | |
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Director of Payroll | Director | Finance | |
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VP, Total Rewards | VP | HR | |
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Director, Employee Experience | Director | HR | |
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Chief People Officer | CXO | HR | |
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Director Talent Management/ HR Business Partner, Corporate Strategy & Function | Director | HR | |
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Senior Employee Experience Manager | Manager | HR | |
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Senior Vice President, Customer Experience | VP | Customer Service | |
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Vice President Customer Experience | VP | Customer Service | |
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Executive Vice President Customer Relations | VP | Customer Service | |
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Apps Being Evaluated by Freeman Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freeman Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freeman Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Freeman Company Technographics
Freeman Company is a Leisure and Hospitality organization based in United States,
with around 4000 employees and annual revenues of $1.00 billion.
Freeman Company operates a diverse technology stack with applications such as
LASSO Financial Management, SAP SuccessFactors Employee Central and Cisco Webex Meetings,
covering areas like ERP Financial, Core HR and Audio Video and Web Conferencing.
Freeman Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LASSO Software, SAP and Cisco Systems.
Freeman Company recently adopted applications including
LASSO Financial Management in 2022, DocuSign eSignature in 2022 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freeman Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freeman Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freeman Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.