Freo Group
91 Investigator Drive,,
Adelaide, 6165, WA,
Australia
Adelaide, 6165, WA,
Australia
61 8 9499-9600
Manufacturing
Freo Group Technographics
Freo Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freo Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Freo Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freo Group has purchased the following applications: MYOB Greentree for ERP Financial in 2018, Microsoft 365 for Collaboration in 2019, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freo Group is running and its propensity to invest more and deepen its relationship with MYOB , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freo Group revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freo Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freo Group Tech Stack and Enterprise Applications
Freo Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Greentree | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Freo Group implemented MYOB Greentree as an ERP Financial platform to centralize finance and transactional accounting for its Australian manufacturing operations. The deployment positioned MYOB Greentree as the primary financial system of record, aligning financial processes with plant and inventory costing activities.
Configuration work focused on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and inventory costing workflows tailored to manufacturing transaction flows. Role based access, transaction processing automation, and configuration for financial period control were core elements of the implementation.
The TOKN Enterprise platform was used to provide the digital capabilities required, integrating with MYOB Greentree and other data sources, and implementing a digital applications management framework for administering the applications. TOKN functioned as a mobility and lightweight application framework enabling minimally trained staff with appropriate permissions to create digital applications that pull data from and push data to underlying corporate systems, extending MYOB Greentree to mobile and shop floor scenarios.
Operational scope included finance and adjacent operational functions that interact with financial transactions, with TOKN enabling mobile data capture and lightweight workflow orchestration against MYOB Greentree records. Governance emphasized the digital applications management framework for provisioning, permission controls, and application administration, embedding application lifecycle controls into routine operational governance rather than relying on separate tooling.
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Freo Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Freo Group implemented Microsoft 365 as a Collaboration platform. Microsoft 365 is visible on freogroup.com.au, indicating the organization uses Microsoft 365 services for web-based authentication and Office 365 delivery.
The Microsoft 365 deployment is consistent with core collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for meetings and persistent chat, OneDrive for personal file storage, and Office client applications for end user productivity. Microsoft 365 is cited explicitly as the application name and anchors the Collaboration category in the company environment.
Architecturally the implementation aligns with a tenant model and centralized administration, with identity and access managed through Microsoft identity services to provide unified sign on across web and application surfaces. The deployment supports standard collaboration workflows such as team sites, document coauthoring, calendaring and unified communications across corporate and operational groups.
Governance appears to be implemented at the tenant level with policy controls for data sharing and content lifecycle, site and team provisioning workflows, and administrative role separation to support manufacturing and corporate functions. The narrative focuses on system architecture, functional modules, and governance typical of Microsoft 365 Collaboration deployments.
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Collaboration | Collaboration |
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2021 | 2021 |
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Freo Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Freo Group implemented Intuit Mailchimp for Marketing Automation on their website, establishing a digital audience capture and email campaign layer for customer engagement. The deployment targeted web-driven marketing activities and was operated from Freo Group headquarters in Australia, aligning with the companys marketing and e-commerce channels rather than back office ERP or manufacturing control systems.
The implementation of Intuit Mailchimp included standard Marketing Automation capabilities such as email campaign creation and scheduling, audience segmentation, and on-site signup form deployment. Configuration work concentrated on list management, template-based creative workflows, and basic automation sequences for welcome and newsletter flows, reflecting category-aligned functional modules for campaign orchestration and subscriber lifecycle management.
Integration posture was focused on the website, using embedded forms and site-level tracking to capture contacts directly into Intuit Mailchimp audiences, enabling email delivery and subscriber preference capture. Governance emphasized centralized audience hygiene and permission-based access for marketing users, with process changes to channel web leads into the Mailchimp audience and enforce consent capture for email communications.
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Freo Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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Freo Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Freo Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Freo Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Freo Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by Freo Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freo Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freo Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Freo Group Technographics
Freo Group is a Manufacturing organization based in Australia,
with around 1000 employees and annual revenues of $320.0 million.
Freo Group operates a diverse technology stack with applications such as
MYOB Greentree, Microsoft 365 and Intuit Mailchimp,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Freo Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB, Microsoft and Intuit.
Freo Group recently adopted applications including
Twilio Sendgrid in 2022, Cloudflare CDN in 2022 and CodeTwo Email Signatures in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freo Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freo Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freo Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.