Freshworks
2950 S Delaware St Suite 201,
San Mateo, 94403, CA,
United States
San Mateo, 94403, CA,
United States
1 650-513-0514
Professional Services
Freshworks Technographics
Freshworks Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freshworks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4400 Freshworks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freshworks has purchased the following applications: Factors AI Engine for Account Based Marketing in 2017, Microsoft Power BI for Analytics and BI in 2020, Auditoria SmartPay for AP Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freshworks is running and its propensity to invest more and deepen its relationship with Factors.AI , Demandbase , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freshworks revenues, which have grown to $720.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freshworks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freshworks Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Factors.AI | Legacy | Factors AI Engine | Account Based Marketing | CRM | n/a | 2017 | 2017 | ||
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2026 | 2026 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2026 | 2026 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2020 | 2021 |
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Auditoria | Legacy | Auditoria SmartPay | AP Automation | ERP Financial Management | n/a | 2021 | 2021 | In 2021, Freshworks deployed Auditoria SmartPay as its AP Automation solution to modernize accounts payable and centralize invoice-to-pay processing. Auditoria SmartPay was implemented within the Office of the CFO and accounts payable teams to provide payment orchestration, invoice capture and matching, configurable approval routing, and reconciliation automation. The deployment emphasized automating exception handling and standardizing approval workflows to reduce manual handoffs across finance functions. Configuration work focused on AP Automation functional modules, including invoice workflows, approval hierarchies, payment scheduling, and automated reconciliation touchpoints. Implementation activities included mapping finance roles to system workflows, configuring routing and control rules for supplier payments, and instrumenting audit trails and role based access controls to support policy enforcement. The implementation was executed to interoperate with Freshworks existing financial systems and payment rails to enable end-to-end invoice-to-payment traceability. Governance and rollout were positioned under finance leadership and publicly discussed by Tyler Sloat, Chief Financial Officer of Freshworks, alongside Elaine M. Nowak, Director Product Marketing at Auditoria.AI, in a panel that aired on October 7, 2021. The conversation highlighted finance led governance, role based access and workflow orchestration as core program elements. Freshworks Auditoria SmartPay AP Automation was framed as an operational consolidation within finance and accounts payable, with no specific outcome metrics disclosed. | |
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AR Automation | ERP Financial Management |
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2021 | 2021 |
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ERP Financial | ERP Financial Management |
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2021 | 2022 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2020 | 2020 |
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Tax Management | ERP Financial Management |
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2020 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2021 | 2021 |
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API Management | PaaS |
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2022 | 2022 |
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API Management | PaaS |
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2020 | 2020 |
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API Management, Extract, Transform, and Load (ETL), iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Applicant Tracking System | HCM |
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2026 | 2026 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2026 | 2026 |
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Audio Video and Web Conferencing | Collaboration |
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2026 | 2026 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2026 | 2026 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2016 | 2016 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Risk Management | TRM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2018 | 2018 |
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Procurement | Procurement |
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2021 | 2022 |
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Procurement | Procurement |
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2019 | 2020 |
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IT Decision Makers and Key Stakeholders at Freshworks
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Freshworks Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Freshworks Technographics
Freshworks is a Professional Services organization based in United States,
with around 4400 employees and annual revenues of $720.0 million.
Freshworks operates a diverse technology stack with applications such as
Factors AI Engine, Microsoft Power BI and Auditoria SmartPay,
covering areas like Account Based Marketing, Analytics and BI and AP Automation.
Freshworks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Factors.AI, Microsoft and Auditoria.
Freshworks recently adopted applications including
FreshDesk Customer Support in 2026, Google Tag Manager in 2026 and Freshworks Freshteam ATS in 2026,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freshworks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freshworks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freshworks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.