Froehlich & Doerken
Froehlich & Doerken Technographics
Froehlich & Doerken Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Froehlich & Doerken and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38 Froehlich & Doerken employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Froehlich & Doerken has purchased the following applications: Microsoft 365 for Collaboration in 2021, Step Ahead mySTEPS.CRM for CRM in 2006, IONOS Cloud for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Froehlich & Doerken is running and its propensity to invest more and deepen its relationship with Microsoft , Step Ahead , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Froehlich & Doerken revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Froehlich & Doerken intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Froehlich & Doerken Tech Stack and Enterprise Applications
Froehlich & Doerken Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Froehlich & Doerken implemented Microsoft 365 to standardize Collaboration across its 38-employee distribution business in Germany. The Microsoft 365 deployment established a cloud first tenant and license footprint to provide unified email, file storage, and real-time collaboration capabilities for office and remote users.
Configuration focused on Exchange Online for corporate email, Microsoft Teams for chat and meetings, SharePoint Online for shared document libraries and intranet content, OneDrive for personal file sync, and the Office desktop and web applications for document authoring. Implementation included structured Teams channel design and SharePoint site organization aligned to common business workflows, centralized mailbox management and document permission templates to reduce ad hoc file sharing.
Operational coverage emphasized sales, operations and finance user groups at the single German site, with staged user onboarding and license assignment through the Microsoft 365 admin center. The company’s public website continues to use Tawk.to for web chat, and governance controls were applied in Microsoft 365 including centralized account provisioning and multi factor authentication as core security baselines to control access and support compliant collaboration.
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Froehlich & Doerken CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Step Ahead | Legacy | Step Ahead mySTEPS.CRM | CRM | CRM | n/a | 2006 | 2007 |
In 2006, Fröhlich & Dörken implemented Step Ahead mySTEPS.CRM to unify CRM and customer management with inventory, ordering and service processes across its German operations. The deployment used the Step Ahead STEPS industry solution for Technical Trade and positioned Step Ahead mySTEPS.CRM as the CRM application for customer facing workflows.
Configuration focused on CRM and customer management capabilities tailored for distribution workflows, including inquiry handling, account management and service case processing. The implementation assumed integrated modules for inventory visibility and order processing within the STEPS ERP CRM environment to support end to end order lifecycles. Automation of inquiry routing and order status updates is consistent with standard CRM functional workflows in this category.
Operational scope covered the company's Germany business, centralizing customer and stock information across sales, customer service and fulfillment teams. The unified data model enabled faster responses to roughly 9,000 monthly inquiries and provided more reliable stock information, as stated in the case study. Integrations were internal to the STEPS solution, aligning CRM records with inventory and ordering processes rather than third party connectors.
Governance work established shared master data for customers and stock and standardized inquiry routing and service workflows to reduce data silos. By implementing Step Ahead mySTEPS.CRM as its CRM platform Fröhlich & Dörken centralized customer management and operational workflows for the Technical Trade deployment in Germany.
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Tag Management | CRM |
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2022 | 2022 |
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Froehlich & Doerken IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019 Froehlich & Doerken deployed IONOS Cloud to host and operate its corporate website, using the solution as part of its Application Hosting and Computing Services footprint. The deployment supports the company web presence and online product information for the 38-person distribution business, and is scoped to provide compute and storage resources, DNS and SSL termination, and media asset delivery for customer-facing pages.
The IONOS Cloud implementation leverages virtual server compute, object storage, and network provisioning capabilities common to Application Hosting and Computing Services, with configuration and provisioning managed by the companys internal IT function. Operational coverage is focused on the public website and associated content delivery, with governance handled through centralized hosting administration and standard operational processes for provisioning and certificate management.
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Froehlich & Doerken
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Apps Being Evaluated by Froehlich & Doerken Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Froehlich & Doerken IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Froehlich & Doerken digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Froehlich & Doerken Technographics
Froehlich & Doerken is a Distribution organization based in Germany,
with around 38 employees and annual revenues of $5.0 million.
Froehlich & Doerken operates a diverse technology stack with applications such as
Microsoft 365, Step Ahead mySTEPS.CRM and IONOS Cloud,
covering areas like Collaboration, CRM and Application Hosting and Computing Services.
Froehlich & Doerken has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Step Ahead and IONOS.
Froehlich & Doerken recently adopted applications including
Google Tag Manager in 2022, Microsoft Azure Cloud Services in 2022 and PTisp Hosting in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Froehlich & Doerken’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Froehlich & Doerken’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Froehlich & Doerken technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.