FullStory
1745 Peachtree Rd NW Suite G,
Atlanta, 30309, GA,
United States
Atlanta, 30309, GA,
United States
1 678-337-1868
Professional Services
FullStory Technographics
FullStory Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FullStory and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 FullStory employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FullStory has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2020, Greenhouse ATS for Applicant Tracking System in 2016, CaptivateIQ Assist for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FullStory is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Paycor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FullStory revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FullStory intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FullStory Tech Stack and Enterprise Applications
FullStory ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, FullStory implemented Oracle NetSuite ERP for ERP Financial functions, establishing a centralized finance platform for the company. The deployment positioned Oracle NetSuite ERP as the system of record for core accounting and billing processes across FullStory's finance organization.
The implementation focused on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing and revenue management, and financial reporting. Configuration work emphasized automation of invoice processing, period close workflows, and reconciliations, aligning system configuration with corporate chart of accounts and accounting policies.
Operational responsibility was concentrated in the finance and accounting organization, with a dedicated NetSuite Administrator recorded on staff beginning October 2021 to manage ongoing configuration, role-based access, and release governance. There are no explicit third party integration details provided in the source, so integration design and external connectors are not described in this narrative.
Governance established formal ownership for configuration management, change control, and financial workflow standardization, with the NetSuite Administrator serving as the primary steward for system configuration and user provisioning. Oracle NetSuite ERP remains the primary ERP Financial application supporting FullStory's finance and billing operations.
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FullStory HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, FullStory implemented Greenhouse ATS as their Applicant Tracking System. The deployment placed Greenhouse ATS on FullStory's public careers site to manage web-facing job postings and capture applicant flows directly from the company website.
The implementation covered core Applicant Tracking System capabilities, including job requisition publishing, candidate profile capture, candidate tracking through stages, interview scheduling and structured scorecards, and offer workflow orchestration. The solution was delivered as a cloud SaaS application integrated into the careers site, creating a centralized candidate database and automated hiring queues for recruiters and hiring managers.
Operational ownership focused on Talent Acquisition and hiring managers across the organization, with governance centered on standardized interview stages, role based access to candidate records, and formalized scorecard and workflow templates to enforce consistent evaluation. Greenhouse ATS was the system of record for external applicant intake on FullStory's website and was used to centralize recruiting operations and hiring governance.
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Performance and Goal Management | HCM |
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2020 | 2020 |
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FullStory AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CaptivateIQ | Legacy | CaptivateIQ Assist | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023 FullStory implemented CaptivateIQ Assist to automate incentive compensation and reporting. CaptivateIQ Assist was used as the built in Chatbots and Conversational AI capability within the CaptivateIQ Incentives deployment to support finance and sales compensation workflows in the United States.
The implementation centered on automating commission calculations and standard reporting processes, and on surfacing compensation data to sales reps and managers via conversational queries and in workflow reports. CaptivateIQ Assist complemented configured plan logic and automated calculation routines inside the CaptivateIQ Incentives environment, reducing manual reconciliation steps for commission administrators.
Operational coverage focused on FullStory finance and sales compensation teams across the United States, with rollout oriented to commission processing and rep visibility needs. Process changes included embedding the assistant into regular commission reporting cadence and providing rep facing visibility into earned commissions and calculations.
The deployment delivered the explicitly reported outcome of saving roughly two days per month on commission tasks and improving visibility for sales representatives, while preserving the core incentive compensation and reporting functions managed through CaptivateIQ Assist.
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FullStory Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2014 | 2014 |
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FullStory Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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FullStory CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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FullStory SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2022 | 2022 |
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FullStory TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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FullStory PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2014 | 2014 |
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FullStory IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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FullStory CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at FullStory
| First Name | Last Name | Title | Function | Department | Phone | |
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SVP, People & Places | VP | HR | |
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Associate General Counsel, Privacy & Product | Manager | Legal | |
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Head of Security Compliance | Director | Finance | |
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People Operations and HR Director | Director | HR | |
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Apps Being Evaluated by FullStory Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FullStory IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FullStory digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD FullStory Technographics
FullStory is a Professional Services organization based in United States,
with around 600 employees and annual revenues of $110.0 million.
FullStory operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and CaptivateIQ Assist,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
FullStory has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and CaptivateIQ.
FullStory recently adopted applications including
CaptivateIQ Assist in 2023, CaptivateIQ in 2022 and Zapier Automation Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FullStory’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FullStory’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FullStory technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.