G6 Hospitality
6509 Windcrest Dr. Ste. 100.,
Plano, 75024, TX,
United States
Plano, 75024, TX,
United States
1 800-557-3435
Leisure and Hospitality
G6 Hospitality Technographics
G6 Hospitality Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by G6 Hospitality and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 G6 Hospitality employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that G6 Hospitality has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2023, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2018, Sojern for Guest Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems G6 Hospitality is running and its propensity to invest more and deepen its relationship with Oracle , Vertex , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing G6 Hospitality revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for G6 Hospitality intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
G6 Hospitality Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2023 | 2024 |
In 2023, G6 Hospitality implemented Oracle Cloud ERP as its ERP Financial platform and moved its on-premises Oracle E-Business Suite financial applications to Oracle Cloud Infrastructure. The implementation covered core financials and reporting capabilities for the Motel 6 and Studio 6 brands, supporting a network of roughly 1,500 locations across the United States and Canada and consolidating finance and brand performance workflows into a cloud operational model.
G6 engaged Oracle partner Perficient to deploy the Oracle E-Business Suite Analytics Cloud Accelerator, a prebuilt solution that uses Oracle Analytics Cloud together with Oracle Autonomous Data Warehouse to provide hundreds of prebuilt KPIs, dashboards, and reports. The configuration emphasized interactive dashboards and ad hoc reporting for finance and brand performance teams, enabling self-service analytics and faster reconciliation workflows.
The implementation integrated billing and revenue processes with operational sources by pulling occupancy and related data from a third-party property management system and a CRM platform into a custom schema consumed by Oracle E-Business Suite, analytics, and reporting layers. Teams are also laying groundwork to connect Amazon Web Services hosted data to Oracle Autonomous Data Warehouse, and the platform roadmap includes Oracle Digital Assistant enabled natural language queries for executive access to operational metrics.
Operational governance focused on shifting reporting cadence and access, moving long-running overnight financial extracts that previously took 10 to 12 hours to run down to approximately 40 minutes, which provided near real-time visibility for billing. Reported outcomes include improved billing accuracy and reduced franchise disputes, elimination of planned downtime for updates and maintenance, a 36 percent reduction in software license fees, and the ability to scale compute resources on demand, with primary benefits realized by finance, reconciliation, and franchise-facing teams.
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Tax Management | ERP Financial Management |
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2022 | 2022 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, G6 Hospitality implemented iCIMS Recruit Applicant Tracking System as part of a staged rebuild of its recruiting infrastructure. The deployment was one component of a broader redesign of recruiting team, processes and systems that included two ATS implementations, iCIMS and Workday.
The iCIMS Recruit Applicant Tracking System deployment focused on requisition management, candidate tracking, configurable approval workflows, automated sourcing workflows and recruiting analytics typical of an Applicant Tracking System. Configuration work emphasized requisition templates, pipeline stage definitions, interview scheduling workflows and recruiter and hiring manager collaboration features.
Operational rollout targeted enterprise recruiting functions and included live workshops and enterprise Webex sessions for the organization. Recruiting leadership acted as the ATS design and testing authority and led rollout training through facilitated workshops and virtual sessions to align hiring managers and recruiters.
Governance changes accompanied the technical implementation, the company redesigned hiring processes, centralized requisition intake and established design, testing and training ownership to standardize hiring workflow across sites. Process controls and structured recruiter training were used to institutionalize the new workflows and to support ongoing ATS configuration management.
Post implementation outcomes were documented, and G6 Hospitality received a 2019 CEO award for a 60% reduction in requisitions, a Days to Fill reduction of 27% and a Days to Source reduction of 40%. The subsequent Workday implementation extended recruiting leadership responsibilities for ATS design and testing and included enterprise rollout training delivered by the same recruiting lead.
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Core HR | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Talent Assessment | HCM |
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2022 | 2022 |
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Video Interviewing | HCM |
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2014 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, G6 Hospitality implemented Sojern as a Guest Management application. The deployment links the Sojern Guest Experience Platform with HotelKey’s Property Management System to enable AI-driven guest engagement and operational workflows at G6 Hospitality properties.
The Sojern implementation centers on Sojern’s Guest Experience Platform, the AI Concierge, and the Reputation Manager, delivering personalized guest communications, reputation monitoring, and guest engagement workflows. The configuration emphasizes automated guest messaging and ancillaries promotion to support direct bookings, while also using essential operational data to streamline housekeeping, maintenance coordination, and labor management.
Integration architecture is anchored on a native connection between Sojern and HotelKey PMS, leveraging HotelKey’s central reservations, point-of-sale, and event and activity management modules to supply reservation, transaction, and itinerary signals into Sojern. This integration enables cross-functional data flows between front desk, guest services, operations, and revenue teams to drive personalization and ancillary offers.
Governance for the rollout emphasized collaborative model tuning with operator teams to align AI Concierge behavior to property-specific requirements, and a minimal-data requirement approach to accelerate onboarding. Reported outcomes in the vendor announcement include elevated guest satisfaction scores, increased ancillary revenue generation, and higher direct bookings, reflecting the combined Sojern and HotelKey Guest Management capability.
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Hotel Property Management | ERP Services and Operations |
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2025 | 2025 |
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Reservation and Booking Management | ERP Services and Operations |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management, Digital Asset Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at G6 Hospitality
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by G6 Hospitality Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from G6 Hospitality IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the G6 Hospitality digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD G6 Hospitality Technographics
G6 Hospitality is a Leisure and Hospitality organization based in United States,
with around 8000 employees and annual revenues of $1.50 billion.
G6 Hospitality operates a diverse technology stack with applications such as
Oracle Cloud ERP, iCIMS Recruit Applicant Tracking System and Sojern,
covering areas like ERP Financial, Applicant Tracking System and Guest Management.
G6 Hospitality has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iCIMS and Sojern.
G6 Hospitality recently adopted applications including
HotelKey Property Management in 2025, HotelKey Central Reservation System in 2025 and Sojern in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of G6 Hospitality’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates G6 Hospitality’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete G6 Hospitality technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.