Gaiam
Gaiam Technographics
Gaiam Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gaiam and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 66 Gaiam employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gaiam has purchased the following applications: Amazon Pay for Payment Processing in 2017, Microsoft 365 for Collaboration in 2015, Shopify Plus for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gaiam is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gaiam revenues, which have grown to $123.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gaiam intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gaiam Tech Stack and Enterprise Applications
Gaiam ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Gaiam implemented Amazon Pay as a Payment Processing solution on its public ecommerce site. Amazon Pay is embedded in Gaiam's checkout flow to capture customer authentication and payment authorization using Amazon account credentials and stored payment instruments.
The implementation follows a client side button and server side authorization pattern common to Payment Processing integrations, enabling payment tokenization, authorization, and settlement handoff to the payments provider. Operational scope centers on the website ecommerce function and integrates into finance workflows for settlement and reconciliation and into customer service for dispute handling. Governance work focused on configuring payment acceptance rules and mapping Amazon Pay transactions into existing order and accounting workflows, with ongoing operational ownership assigned to ecommerce and payments operations teams.
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Payment Processing | ERP |
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2020 | 2020 |
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Gaiam Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Gaiam implemented Microsoft 365 as its primary Collaboration platform. The deployment centers on Microsoft 365 and leverages core collaboration capabilities including Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for personal file sync, Microsoft Teams for persistent chat and meetings, and the Office desktop and web apps for productivity, and the website source indicates Microsoft 365 is in use on their public site.
The implementation is delivered as a cloud hosted Microsoft 365 tenant with identity and access managed through Microsoft identity services to enable single sign on and centralized account provisioning. Governance is organized around tenant administration, role based access, and sharing policies to support cross functional collaboration across corporate teams such as marketing, merchandising and operations, while standard Collaboration workflows for email, file collaboration, document versioning and real time communication are enabled through the configured Microsoft 365 services.
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Gaiam eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Gaiam implemented Shopify Plus as its primary eCommerce platform on its public website. The deployment leverages Shopify Plus storefront and hosted checkout functionality to deliver product catalog management, shopping cart, customer accounts, promotions, and order capture capabilities native to the platform, aligning the application with core retail commerce needs.
Shopify Plus is configured to support merchandising, commerce operations, marketing-driven promotions, and customer service workflows, centralizing store administration and catalog management within the platform. The implementation uses standard eCommerce functional modules such as storefront rendering, payment-enabled checkout, order management, and customer account management, and it is structured to accommodate integrations through Shopify extension points. Governance and operational workflow focus on platform-based handoffs between merchandising, marketing, and operations teams to manage catalog updates, pricing and promotions, and order handling on the website.
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Gaiam CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Campaign Management | CRM |
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2012 | 2012 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Gaiam IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gaiam
| First Name | Last Name | Title | Function | Department | Phone | |
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Manager, Digital Operations | Manager | IT | |
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Senior Manager of eCommerce Merchandising & Marketing | Manager | Marketing | |
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Senior Product Development Manager | Manager | R&D | |
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Apps Being Evaluated by Gaiam Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gaiam IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gaiam digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Gaiam Technographics
Gaiam is a Retail organization based in United States,
with around 66 employees and annual revenues of $123.0 million.
Gaiam operates a diverse technology stack with applications such as
Amazon Pay, Microsoft 365 and Shopify Plus,
covering areas like Payment Processing, Collaboration and eCommerce.
Gaiam has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Microsoft and Shopify.
Gaiam recently adopted applications including
Shopify in 2021, Apple Pay in 2020 and Shopify Plus in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gaiam’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gaiam’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gaiam technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.