Gail's
Unit 30 Temple Fortune Parade, Finchley Road,
London, NW11 0QS,
United Kingdom
London, NW11 0QS,
United Kingdom
44 20 7713-6550
Leisure and Hospitality
Gail's Technographics
Gail's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gail's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 614 Gail's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gail's has purchased the following applications: Access EPoS for Point Of Sale in 2019, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gail's is running and its propensity to invest more and deepen its relationship with The Access Group , Freshworks , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gail's revenues, which have grown to $47.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gail's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gail's Tech Stack and Enterprise Applications
Gail's ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Access EPoS | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Gail's implemented Access EPoS as a responsive, front-of-house point-of-sale platform to support UK retail operations, classified under the EPoS apps category. The deployment provided a standardized transaction interface for store staff and targeted faster checkout processing across its bakery and café outlets. Access EPoS served as the primary application for point-of-sale interactions at the till.
Configuration emphasized EPOS modules and stock control integrations inferred from the case study description, aligning item lookup, pricing, and inventory posting to reduce variance between sales and stock records. The rollout integrated new and existing hardware, including till terminals and third-party biometric sign-in devices, to unify device authentication and improve consistency of till hardware integration. The implementation used a responsive front-end to preserve a consistent user experience on tablet and fixed terminals.
Operational coverage was focused on UK retail operations and front-of-house business functions such as checkout workflows, cashier authentication, and stock reconciliation. Governance followed a phased store-by-store rollout to standardize procedures and hardware across sites, with training concentrated on transaction handling and device sign-in workflows. According to the case notes, the implementation yielded faster transaction times and more consistent till hardware integration.
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Gail's AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Gail's deployed Freshdesk Messaging (Formerly Freshchat) on its website. The deployment uses Freshdesk Messaging within the Chatbots and Conversational AI category to provide automated and live web messaging for Gail's UK customer touchpoints.
The implementation centers on a web messenger widget configured with conversational bot flows for routine inquiries, canned responses for high frequency questions, and live agent handoff for complex cases. Configuration work focused on intent mapping, session routing to agent groups, and message templates to support customer support and online order inquiries, consistent with Chatbots and Conversational AI workflows.
Operationally Freshdesk Messaging is embedded in Gail's public website and staffed by customer support and online operations teams, covering online customer service and store order support across the United Kingdom. Governance design included role based agent routing, template management for consistent responses, and configuration controls for bot escalation rules and working hours, aligning tool ownership with support and e commerce functions.
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Gail's Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Gail's implemented Microsoft 365 to establish a cloud-hosted Collaboration platform across its organization. The company, headquartered in the United Kingdom with 614 employees, surfaces Microsoft 365 usage on its public website and uses the suite as a primary collaboration backbone for corporate communications and productivity.
The deployment centers on Microsoft 365 capabilities for email, cloud document collaboration, shared storage and real-time team communication consistent with the Collaboration category. Typical functional modules in use include enterprise email and calendaring, cloud file services and intranet style document collaboration, and synchronous messaging and meeting tooling as part of the Microsoft 365 application set.
Operational coverage spans corporate functions and day-to-day operational teams, aligning Collaboration tooling with business functions such as office productivity, communications, and frontline coordination. Governance is implemented at the tenant level using Microsoft 365 administration constructs, with centralized user and license management and identity control consistent with Microsoft identity services to manage access and policies across the organization.
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Gail's eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Online Food Ordering System | eCommerce |
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2023 | 2023 |
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Gail's CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Gail's TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Gail's PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Gail's IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Gail's
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gail's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gail's IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gail's digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gail's Technographics
Gail's is a Leisure and Hospitality organization based in United Kingdom,
with around 614 employees and annual revenues of $47.3 million.
Gail's operates a diverse technology stack with applications such as
Access EPoS, Freshdesk Messaging (Formerly Freshchat) and Microsoft 365,
covering areas like Point Of Sale, Chatbots and Conversational AI and Collaboration.
Gail's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Access Group, Freshworks and Microsoft.
Gail's recently adopted applications including
Vita Mojo Kitchen Management System in 2023, FreshDesk Customer Support in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gail's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gail's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gail's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.