Gamma Communications
Kings House Kings Road West,
Newbury, RG14 5BY,
United Kingdom
Newbury, RG14 5BY,
United Kingdom
44 33 3240-3000
Communications
Gamma Communications Technographics
Gamma Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gamma Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1745 Gamma Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gamma Communications has purchased the following applications: Workday Peakon Employee Voice for Employee Engagement in 2019, Twilio Speech Recognition for Speech Recognition AI in 2018, Microsoft Power BI for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gamma Communications is running and its propensity to invest more and deepen its relationship with Workday , Twilio , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gamma Communications revenues, which have grown to $582.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gamma Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gamma Communications Tech Stack and Enterprise Applications
Gamma Communications HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Peakon Employee Voice | Employee Engagement | HCM | n/a | 2019 | 2019 |
In 2019 Gamma Communications implemented Workday Peakon Employee Voice as a centralized Employee Engagement platform to establish continuous listening and structured engagement analytics across the group. The deployment targeted enterprise HR and people managers, aligning with existing Learning and Development, onboarding, wellbeing, and talent management programs for a company of approximately 1,745 employees across Gamma Group sites in Glasgow, Manchester, London, Port Solent, Newbury, Germany, Netherlands, Spain, Morocco, Poland, and Budapest.
Workday Peakon Employee Voice was configured to run pulse surveys and recurring engagement campaigns, surface employee sentiment analytics, and provide manager-level dashboards and reporting. Functional capabilities implemented included survey design and lifecycle management, automated distribution and response capture, cohort segmentation for early careers and apprenticeship groups, and structured results reporting used to inform learning and wellbeing initiatives.
The implementation was integrated with Gamma’s digital onboarding platform and populated from central HR records to enable targeted survey audiences and to sequence engagement touchpoints for new starters. Survey outputs were used to feed L&D planning and wellbeing programming, creating a direct connection between employee feedback, learning needs identification, and talent development pathways.
Governance and rollout were led by Gamma’s Learning and Development Manager with a cross-functional project team and end-to-end ownership of the survey tools. Outputs were interpreted and packaged as results reports for senior leadership team members, and ongoing operational responsibility sat within the HR Leadership Team reporting to the Chief People Officer, with a small dedicated team managing the program.
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Gamma Communications AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Speech Recognition | Speech Recognition AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Gamma Communications implemented Twilio Speech Recognition as part of its customer engagement stack, deploying Speech Recognition AI to convert voice interactions into real-time text for downstream processing. The implementation was paired with Qualified Conversations, the chatbot on their website, to enable transcript-driven conversational handoffs between voice channels and web chat.
Twilio Speech Recognition was configured for real-time streaming transcription and conversational intent extraction workflows, routing transcribed text into the Qualified Conversations interface to support automated responses and agent-assisted interactions. The deployment used speech-to-text normalization and time-stamped transcripts to feed conversational orchestration and to improve context continuity across channels.
Operational coverage targeted customer-facing engagement functions, specifically web chat augmentation and contact center conversational flows, with configuration focused on transcript routing and conversational orchestration rules. Governance centered on defining transcript handling, retention and routing policies and on embedding transcript-driven decision points into existing engagement workflows through API-based integration between Twilio Speech Recognition and the Qualified Conversations chatbot.
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Gamma Communications Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Gamma Communications implemented Microsoft Power BI to establish Analytics and BI capabilities supporting billing analytics and cross-team reporting. Microsoft Power BI was deployed as the primary reporting and visualization layer to standardize dashboards and enable self-service analysis for customer billing queries.
The implementation emphasized data modeling, interactive report authoring, scheduled dataset refresh, and role-based report distribution, aligning with common Analytics and BI workflows. Power BI dashboards were used to surface billing line-item explanations and product-level billing detail, improving the clarity of answers provided to customers and internal stakeholders.
Integrations included direct connections to SQL databases and Excel-based inputs, with Power BI serving as the consumption and presentation tier. Operational coverage centered on the billing function and multiple cross-functional teams, evidenced by a Billings Analyst role using SQL, Excel and Power BI extensively from July 2019 to July 2020, including independent remote work during the COVID-19 lockdown.
Governance and rollout focused on centralizing dataset definitions and standard report templates to reduce ambiguity in billing communications, while enabling decentralized report authoring for analysts. Reportability and presentation skills improvements are documented outcomes, reflecting clearer customer responses and enhanced analyst capability in presenting data using Microsoft Power BI.
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Gamma Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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PBX, VoiP and Phone Systems | Collaboration |
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2017 | 2017 |
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Gamma Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Call Center | CRM |
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2008 | 2008 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Gamma Communications ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Gamma Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Gamma Communications
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Customer Engagement Manager | Manager | Customer Service | |
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Director of CX | Director | Customer Service | |
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Head of Customer Experience | Director | Customer Service | |
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Director of Customer Programmes | Director | Customer Service | |
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Senior Service Delivery Manager for UCaaS | Manager | Operations | |
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Apps Being Evaluated by Gamma Communications Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gamma Communications IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gamma Communications digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Gamma Communications Technographics
Gamma Communications is a Communications organization based in United Kingdom,
with around 1745 employees and annual revenues of $582.0 million.
Gamma Communications operates a diverse technology stack with applications such as
Workday Peakon Employee Voice, Twilio Speech Recognition and Microsoft Power BI,
covering areas like Employee Engagement, Speech Recognition AI and Analytics and BI.
Gamma Communications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Twilio and Microsoft.
Gamma Communications recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gamma Communications’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gamma Communications’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gamma Communications technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.