GE Appliances
4000 Buechel Bank Rd,
Louisville, 40225, KY,
United States
Louisville, 40225, KY,
United States
1 502-452-4311
Manufacturing
GE Appliances Technographics
GE Appliances Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GE Appliances and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 GE Appliances employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GE Appliances has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Phenom Talent CRM for Candidate Relationship Management in 2016, Google Cloud Vertex AI for Generative AI Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GE Appliances is running and its propensity to invest more and deepen its relationship with Oracle , Apple , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GE Appliances revenues, which have grown to $5.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GE Appliances intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GE Appliances Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
In 2017 GE Appliances implemented Oracle Cloud ERP as an ERP Financial deployment with a project base in Louisville, KY covering financial operations across the United States and Canada. The engagement concentrated on an Oracle Fusion Financials R13 rollout focused on core financial modules and central accounting orchestration for corporate and intercompany accounting.
The implementation encompassed General Ledger, Accounts Receivable, Accounts Payable, Asset Tracking via Fusion Assets, Expense Management, Cash Management, Advance Collections, Channel Revenue Management, Credit Management, and the Financial Accounting Hub. Work on Financial Accounting Hub included setting up accounting accounts, creating and assigning sources and source definitions, enabling FAH seed data, configuring gapless event creation, enabling drill down capabilities, configuring the transaction account builder, and using the application accounting definitions loader.
Configuration work included Oracle Advance Collections where the advance collection engine was defined, collector work queues were created, scoring components and strategies were configured, dunning plans and delinquency information were set up. The AGIS module was configured for intercompany accounting with Intercompany Accounting Pages, Intercompany accounts, Transacting Legal Entity and Ledger mappings, Transacting Balancing Segment values, Trading Partner setup, intra company balancing rules, and intercompany transacting types. Fusion Assets setup used the Define Fixed Assets Configuration for Rapid Implementation flow to define flex fields, system controls, fiscal years, locations, calendars, prorate conventions, asset books, and asset categories, with bulk configuration uploads via spreadsheet.
Operational governance was led by a Senior Financials Techno Functional Lead who managed the Fusion Cloud Financials track and executed extensive testing of process flows for Advance Collections, Accounts Receivables, Financial Accounting Hub, Channel Revenue Management and Credit Management. Additional configuration responsibilities extended to Oracle i-Procurement with requisition templates, information templates, shipping networks and customer locations for internal requisitions, content security, and commodity based expense account rules. The deployment emphasized detailed module configuration, accounting event design, and intercompany accounting controls to support enterprise financial processing under Oracle Cloud ERP as an ERP Financial solution.
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016, GE Appliances implemented Phenom Talent CRM. Phenom Talent CRM was deployed as a Candidate Relationship Management solution and GE Appliances uses Phenom People on its careers site to deliver candidate-facing workflows and engagement features.
The implementation consolidated candidate profile management and talent pool segmentation, and it enabled automated nurture campaigns and CRM-driven outreach consistent with Candidate Relationship Management functionality. Configuration focused on career site integration and candidate experience orchestration, with rule based workflows to manage candidate routing and campaign triggers.
Operational ownership sits with Talent Acquisition and recruiting teams, including digital technology recruiting, and the deployment is surfaceable from the public careers site. Governance emphasized centralized candidate records and CRM workflow standards to support recruitment marketing, candidate segmentation, and ongoing engagement using Phenom Talent CRM and Phenom People.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Vertex AI | Generative AI Platforms | AI Development | n/a | 2023 | 2023 |
In 2023, GE Appliances implemented Google Cloud Vertex AI within its SmartHQ consumer app to introduce generative features that personalize cooking and appliance support. The deployment leverages Google Cloud Vertex AI as a Generative AI Platforms solution to power two distinct capabilities, Flavorly AI and SmartHQ Assistant, aimed at improving consumer experience and product support.
Flavorly AI generates custom recipes from user-provided ingredients, cuisine selection, and dietary preferences, returning tailored recipes with ingredient lists, step by step instructions, and photos. The SmartHQ Assistant operates as a conversational interface accessed via a chat bubble on the SmartHQ home screen, it crawls GE Appliances owner manuals and registered appliance data to answer use and care questions, including maintenance guidance such as water filter replacement and cleaning tips.
The implementation is integrated directly into the SmartHQ mobile application, available on Android and iOS, and is designed to function for consumers with or without a connected GE Appliance. Google Cloud Vertex AI is used to ingest and serve documentation based knowledge for support queries and to generate creative recipe content, with ongoing product updates planned, including a Flavorly AI review feature scheduled for later in the fall to capture user ratings for iterative model refinement.
Governance and operational impact focus on consumer facing product interaction, customer support, and design to customer feedback loops, reflecting GE Appliances statements about transforming its business landscape from product design and manufacturing to customer interaction. Development pacing and roadmap items were described as rapid and iterative, with model improvement mechanisms tied to user feedback as part of ongoing feature governance.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Management | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at GE Appliances
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GE Appliances Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GE Appliances IT executives and key decision makers. This section highlights GE Appliances's latest recorded technology evaluations, including Microsoft 365 Copilot for Generative AI Platforms on 2025-12-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GE Appliances digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GE Appliances Technographics
GE Appliances is a Manufacturing organization based in United States,
with around 12000 employees and annual revenues of $5.50 billion.
GE Appliances operates a diverse technology stack with applications such as
Oracle Cloud ERP, Phenom Talent CRM and Google Cloud Vertex AI,
covering areas like ERP Financial, Candidate Relationship Management and Generative AI Platforms.
GE Appliances has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Phenom and Google.
GE Appliances recently adopted applications including
Google Cloud Vertex AI in 2023, Stripe Payments in 2021 and Affirm in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GE Appliances’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GE Appliances’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GE Appliances technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.