GEL Technographics
GEL Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GEL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57 GEL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GEL has purchased the following applications: TeamSystem Enterprise for ERP Financial in 2016, Algolia Search for Application, Web and Enterprise Search in 2022, TeamSystem Enterprise CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GEL is running and its propensity to invest more and deepen its relationship with TeamSystem , Algolia , Ibexa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GEL revenues, which have grown to $19.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GEL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GEL Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSystem | Legacy | TeamSystem Enterprise | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, GEL implemented TeamSystem Enterprise as its core ERP Financial solution to consolidate functional coverage across the organization. The implementation targeted the complexity of a manufacturing and distribution business that designs and manufactures water treatment equipment and serves more than 2,000 retailers across Italy and abroad.
GEL deployed all the modules offered by TeamSystem to achieve broad process coverage, with explicit configuration of warehouse management capabilities and production execution interfaces. TeamSystem Enterprise was configured to support merchandise management workflows, printing of shipping documentation, order tracking, and real-time access to inventory and transactional data.
The program included integration with TeamSystem's WMS and a connected MES integration, which together linked shop floor execution and warehouse operations into the ERP Financial layer. Operational coverage focused on logistics, warehouse operations, production planning and costing, and order-to-ship processing across GEL's manufacturing and distribution functions. Future rollouts were planned to integrate CRM functionality and extend digital archiving across the company.
Governance centered on process standardization and operational instrumentation, enabling quantification of processing times and visibility into actual production costs via the MES linkage. Reported outcomes from the deployment included simplification and acceleration of merchandise management and improved real-time tracking from shipping document generation to order status, and GEL later assumed an ambassador role with TeamSystem as the collaboration continued.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2022 | 2022 |
In 2022, Gel implemented Algolia Search as its Application, Web and Enterprise Search solution for website search and content discovery. The deployment places Algolia Search as the primary customer facing search engine on Gel's public website, indexing site content and service listings to support navigation and query responses.
Implementation focused on standard web search modules including indexing pipelines, relevance tuning, autocomplete, and faceted navigation, integrated via Algolia Search API and front end search components to deliver instant results and query routing. Operational responsibility is centralized with Gel's web and digital content teams, who manage indexing cadence and relevance configuration through the Algolia Search console and API driven workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSystem | Legacy | TeamSystem Enterprise CRM | CRM | CRM | n/a | 2016 | 2017 |
In 2016, Gel S.p.A. began a deployment of TeamSystem Enterprise and identified TeamSystem Enterprise CRM as the CRM component of the program. The Year 2016 implementation emphasized digitalizing operational workflows for the Italy based water treatment equipment company, with CRM positioned as part of an ongoing integration roadmap rather than the initial focus.
The TeamSystem Enterprise rollout implemented finance, production, warehouse management WMS and manufacturing execution MES modules, with configuration work centered on production control and logistics process orchestration. TeamSystem Enterprise CRM is described in vendor materials as the next phase integration, and standard CRM capabilities such as contact and account management, opportunity tracking and sales automation are consistent with the CRM category functional expectations.
Architecturally the program used a unified TeamSystem Enterprise platform, with module level integration planned between the CRM layer and the active finance, production, WMS and MES components to support lead to order workflows and improve customer order visibility across operations. Operational scope covered finance, production control, warehouse operations and sales, reflecting cross functional use cases that the TeamSystem Enterprise CRM layer is intended to address when onboarded.
Governance and rollout emphasized staged adoption and process standardization, prioritizing logistics and production modules before CRM onboarding according to TeamSystem case materials. The narrative focuses on application configuration and cross module orchestration within TeamSystem Enterprise, with TeamSystem Enterprise CRM positioned as the CRM module to be integrated into Gel S.p.A. business functions in subsequent phases.
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Customer Experience | CRM |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GEL
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GEL Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GEL IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GEL digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD GEL Technographics
GEL is a Manufacturing organization based in Italy,
with around 57 employees and annual revenues of $19.0 million.
GEL operates a diverse technology stack with applications such as
TeamSystem Enterprise, Algolia Search and TeamSystem Enterprise CRM,
covering areas like ERP Financial, Application, Web and Enterprise Search and CRM.
GEL has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TeamSystem and Algolia.
GEL recently adopted applications including
Algolia Search in 2022, Amazon EC2 in 2020 and Amazon CloudFront in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GEL’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GEL’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GEL technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.