Encino, 91436-2123, CA,
United States
Gelson's Markets Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Gelson's Markets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Gelson's Markets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gelson's Markets has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, Mitratech TalentReef Recruit 2.0 for Recruiting, Applicant Tracking System in 2013, ClearDemand Price Optimization for Price Optimization in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gelson's Markets is running and its propensity to invest more and deepen its relationship with Oracle , Mitratech , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gelson's Markets revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gelson's Markets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | Automus Consulting | 2016 | 2017 |
In 2016 Gelson's Markets implemented Oracle Cloud ERP. Automus Consulting assisted in testing and successfully implementing Oracle Fusion ERP and Oracle PBCS ERP cloud solutions, aligning the deployment with the companys ERP Financial objectives. Oracle Cloud ERP was provisioned as a cloud-based Oracle Fusion deployment alongside Oracle PBCS to support planning and budgeting workflows.
The implementation focused on core financial modules common to ERP Financial systems, including general ledger, accounts payable, accounts receivable, fixed assets, and period close management within Oracle Fusion Financials, with planning and budget modeling executed in Oracle PBCS. Configuration work included chart of accounts rationalization, period close orchestration, budget model templates, role-based security, and automation of routine financial workflows to support month end and statutory reporting requirements.
Governance and rollout were executed with Automus Consulting providing testing, validation, and cutover support, with the program covering finance and accounting teams across the United States. Change control and centralized process governance were emphasized during cutover and stabilization, and the project was recorded as a successful Oracle Cloud ERP implementation for Gelson's Markets in 2016.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitratech | Legacy | Mitratech TalentReef Recruit 2.0 | Recruiting, Applicant Tracking System | HCM | n/a | 2013 | 2013 |
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Workforce Management | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClearDemand | Legacy | ClearDemand Price Optimization | Price Optimization | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Gelson's Markets deployed ClearDemand Price Optimization across its 28 Southern California supermarkets. The ClearDemand Price Optimization implementation, categorized as Price Optimization, was announced publicly and targets price and promotion optimization to improve automation, merchant productivity, and competitive pricing for pricing and merchandising teams in the United States.
The deployment centers on a centralized price and promotion optimization engine paired with merchant-facing pricing workflows that automate repricing and promotional decisioning, improving merchant productivity and operational consistency. Implementation scope covers merchandising and pricing operations across Gelson’s store network, with rollout executed as a retail operations initiative across stores and governance focused on merchant adoption, workflow standardization, and operational controls. The engagement explicitly focuses on driving customer value and operational efficiency through price and promotion optimization as stated in the announcement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2016 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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