Gelson's Markets
16400 Ventura Blvd., Suite 240,
Encino, 91436-2123, CA,
United States
Encino, 91436-2123, CA,
United States
1 818-906-5700
Retail
Gelson's Markets Technographics
Gelson's Markets Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gelson's Markets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Gelson's Markets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gelson's Markets has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, Mitratech TalentReef Recruit 2.0 for Recruiting, Applicant Tracking System in 2013, ClearDemand Price Optimization for Price Optimization in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gelson's Markets is running and its propensity to invest more and deepen its relationship with Oracle , Mitratech , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gelson's Markets revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gelson's Markets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gelson's Markets Tech Stack and Enterprise Applications
Gelson's Markets ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | Automus Consulting | 2016 | 2017 |
In 2016 Gelson's Markets implemented Oracle Cloud ERP. Automus Consulting assisted in testing and successfully implementing Oracle Fusion ERP and Oracle PBCS ERP cloud solutions, aligning the deployment with the companys ERP Financial objectives. Oracle Cloud ERP was provisioned as a cloud-based Oracle Fusion deployment alongside Oracle PBCS to support planning and budgeting workflows.
The implementation focused on core financial modules common to ERP Financial systems, including general ledger, accounts payable, accounts receivable, fixed assets, and period close management within Oracle Fusion Financials, with planning and budget modeling executed in Oracle PBCS. Configuration work included chart of accounts rationalization, period close orchestration, budget model templates, role-based security, and automation of routine financial workflows to support month end and statutory reporting requirements.
Governance and rollout were executed with Automus Consulting providing testing, validation, and cutover support, with the program covering finance and accounting teams across the United States. Change control and centralized process governance were emphasized during cutover and stabilization, and the project was recorded as a successful Oracle Cloud ERP implementation for Gelson's Markets in 2016.
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Gelson's Markets HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mitratech | Legacy | Mitratech TalentReef Recruit 2.0 | Recruiting, Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Gelson's Markets implemented Mitratech TalentReef Recruit 2.0 as its Recruiting,Applicant Tracking System. The deployment embeds Mitratech TalentReef Recruit 2.0 on the public career site to capture applications and manage job postings, including store-level listings such as Service Deli Counter in Westlake Village, CA.
The implementation centers on applicant tracking and candidate management capabilities, including job posting distribution on the career site, online application intake, requisition and candidate workflow management, and screening workflow automation consistent with Recruiting,Applicant Tracking System functionality. Operational ownership is organized between corporate HR and store hiring managers, with the career site integration serving as the primary intake channel for hourly retail and deli roles. Governance focuses on standardized requisition workflows and role-based access for hiring managers and recruiters to maintain consistent applicant handling across store-level hires.
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Workforce Management | HCM |
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2020 | 2020 |
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Gelson's Markets ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClearDemand | Legacy | ClearDemand Price Optimization | Price Optimization | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Gelson's Markets deployed ClearDemand Price Optimization across its 28 Southern California supermarkets. The ClearDemand Price Optimization implementation, categorized as Price Optimization, was announced publicly and targets price and promotion optimization to improve automation, merchant productivity, and competitive pricing for pricing and merchandising teams in the United States.
The deployment centers on a centralized price and promotion optimization engine paired with merchant-facing pricing workflows that automate repricing and promotional decisioning, improving merchant productivity and operational consistency. Implementation scope covers merchandising and pricing operations across Gelson’s store network, with rollout executed as a retail operations initiative across stores and governance focused on merchant adoption, workflow standardization, and operational controls. The engagement explicitly focuses on driving customer value and operational efficiency through price and promotion optimization as stated in the announcement.
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Gelson's Markets Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Gelson's Markets Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Gelson's Markets CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Gelson's Markets EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2017 |
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Gelson's Markets PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Gelson's Markets IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Gelson's Markets CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Gelson's Markets
| First Name | Last Name | Title | Function | Department | Phone | |
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Sr Director FP&A | Director | Finance | |
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Manager IT Department | Manager | IT | |
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Director - Business Applications | Director | IT | |
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Finance Manager | Manager | Finance | |
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Director of Merchandising Operations | Director | Finance | |
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Apps Being Evaluated by Gelson's Markets Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gelson's Markets IT executives and key decision makers. This section highlights Gelson's Markets's latest recorded technology evaluations, including Microsoft Dynamics 365 Business Central for ERP Financial on 2024-08-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gelson's Markets digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-08-28 | Gelson's Markets | Evaluated | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Gelson's Markets Technographics
Gelson's Markets is a Retail organization based in United States,
with around 3000 employees and annual revenues of $500.0 million.
Gelson's Markets operates a diverse technology stack with applications such as
Oracle Cloud ERP, Mitratech TalentReef Recruit 2.0 and ClearDemand Price Optimization,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Price Optimization.
Gelson's Markets has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Mitratech and ClearDemand.
Gelson's Markets recently adopted applications including
ClearDemand Price Optimization in 2024, ClearDemand Promotion Optimization in 2024 and ClearDemand Competitive Intelligence in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gelson's Markets’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gelson's Markets’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gelson's Markets technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.