General Assembly
915 Broadway, 3rd Floor,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 917-722-0237
Education
General Assembly Technographics
General Assembly Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by General Assembly and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25000 General Assembly employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that General Assembly has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Greenhouse ATS for Applicant Tracking System in 2017, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems General Assembly is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing General Assembly revenues, which have grown to $2.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for General Assembly intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
General Assembly Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 General Assembly implemented Oracle Cloud ERP alongside Oracle EPM Cloud to support global expansion of its in-person and online training business. The deployment was scoped as an ERP Financial program to centralize financial management and planning across regions and business units.
The implementation emphasized core ERP Financial functionality, including general ledger, accounts payable, accounts receivable, fixed asset accounting, multi-entity consolidation, and period close automation, with Oracle EPM Cloud providing planning, budgeting, and enterprise performance management capabilities. Configuration work prioritized a standardized chart of accounts and automated financial workflows to support faster close and consistent reporting.
Integration work centered on end-to-end financial orchestration between Oracle Cloud ERP and Oracle EPM Cloud to enable consolidated financial planning and operational reporting across General Assembly's global training operations. Operational coverage included finance, accounting, and FP&A teams that support both in-person campuses and online program delivery.
Governance focused on establishing centralized financial controls, standardized processes, and a phased rollout to scale business-critical processes cost-effectively. The stated outcome of the program was to scale and accelerate business-critical financial processes to support growth of General Assembly's global training services.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, General Assembly deployed Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS implementation is embedded on General Assembly's public website to capture candidate applications and manage job postings, providing a direct intake channel from the careers site into the ATS.
The deployment uses core Applicant Tracking System capabilities, including job requisition publishing, candidate intake and parsing, interview scheduling orchestration, structured scorecards, and offer workflow management. Greenhouse ATS is configured to manage the end to end hiring lifecycle from careers site posting to candidate evaluation and offer routing, and it centralizes recruiter and hiring manager activity within the platform.
Operational coverage is focused on Talent Acquisition and HR functions across General Assembly, standardizing requisition approvals, role based access, and interview stage workflows. Governance elements emphasize structured scorecard usage and staged interviewing to create consistent hiring pipelines, while the website integration ensures consistent candidate tracking and recruitment process orchestration.
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Talent Management | HCM |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, General Assembly deployed Ruby Live Chat on its public website. General Assembly uses Ruby Live Chat in the Chatbots and Conversational AI category to support web-based student engagement and admissions inquiry handling.
The implementation centers on an embedded chat widget delivering real-time messaging and a vendor-hosted agent console for live agent interactions, reflecting common Chatbots and Conversational AI architecture. Functional capabilities implemented include live agent handoff, canned responses, conversational routing and session continuity across site pages, consistent with Ruby Live Chat feature sets. Configuration work focused on widget placement, availability windows and routing rules for incoming web inquiries.
Operational scope is web-facing, supporting business functions such as admissions, student support and marketing communications, with governance aligned to web operations or student experience teams. Rollout consisted of site integration and widget configuration and leverages vendor-hosted cloud services for chat session handling and agent management, consistent with standard Chatbots and Conversational AI deployments.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at General Assembly
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by General Assembly Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from General Assembly IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the General Assembly digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD General Assembly Technographics
General Assembly is a Education organization based in United States,
with around 25000 employees and annual revenues of $2.30 billion.
General Assembly operates a diverse technology stack with applications such as
Oracle Cloud ERP, Greenhouse ATS and Ruby Live Chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
General Assembly has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Ruby.
General Assembly recently adopted applications including
Gartner TalentNeuron in 2025, 6sense Account Engagement Platform in 2023 and MINT ARM Enterprise in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of General Assembly’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates General Assembly’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete General Assembly technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.