Genesis PURE Corp.
7164 Technology Drive, Suite 100,
Frisco, 75033, TX,
United States
Frisco, 75033, TX,
United States
1 469-213-2900
Consumer Packaged Goods
Genesis PURE Corp. Technographics
Genesis PURE Corp. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genesis PURE Corp. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Genesis PURE Corp. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genesis PURE Corp. has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Microsoft 365 for Collaboration in 2015, GoDaddy for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genesis PURE Corp. is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genesis PURE Corp. revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genesis PURE Corp. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genesis PURE Corp. Tech Stack and Enterprise Applications
Genesis PURE Corp. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, Genesis PURE Corp. implemented Intuit Quickbooks Enterprise as its ERP Financial system. The deployment targeted the company's United States operations within the consumer packaged goods sector, supporting a midmarket environment of approximately 1000 employees and $150000000 in revenue, and was scoped to centralize core financial processes.
The implementation of Intuit Quickbooks Enterprise focused on core financial modules and workflows typical of ERP Financial deployments, including general ledger, accounts payable, accounts receivable, cash management, and inventory costing tied to product movement. Configuration work emphasized a unified chart of accounts, standardized transaction posting rules, and automation of order to cash and procure to pay sequences to reduce manual reconciliation work across finance teams.
Operational coverage extended across finance and accounting functions and intersected with supply chain and sales operations to ensure consistent financial transaction capture for the companys distribution and sales activity. The architecture was designed to provide a single transactional ledger for financial reporting and period close activities, with role based access controls and segregation of duties applied to accounting and treasury functions.
Governance changes included consolidation of month end close workflows, documented accounting procedures, and stricter user permission models to support auditability and control. The rollout emphasized process alignment across corporate accounting and operational finance, with configuration governance and documented configuration baselines to maintain consistency as the application matured.
|
Genesis PURE Corp. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Genesis PURE Corp. implemented Microsoft 365 as its Collaboration platform. Microsoft 365 serves as the primary productivity and collaboration suite for the organization, and the vendor product Microsoft 365 is referenced on the company website indicating public-facing alignment with the cloud suite.
The deployment emphasizes core Collaboration capabilities typical of Microsoft 365, including Exchange Online for corporate email, SharePoint Online for intranet and document libraries, Microsoft Teams for persistent chat and meetings, OneDrive for Business for user file sync, and the Office desktop and web applications for authoring. Configuration signals point to tenant-level provisioning, mailbox and site collection configuration, Teams workspace structuring, and content management policies aligned with corporate collaboration needs.
Operational scope covers corporate business functions that rely on productivity and content collaboration, with centralized administration and user provisioning workflows managed through Microsoft 365 native administration controls. The implementation is surfaced on the public website, which references Microsoft 365 presence, and the platform is positioned to support cross-functional collaboration across the company.
Governance and process controls are presented through centralized tenant administration, role-based access and content governance patterns consistent with Collaboration deployments, along with standard user onboarding and lifecycle management workflows. Microsoft 365 is the named application in this Collaboration deployment for Genesis PURE Corp., supporting collaborative workstreams and corporate productivity.
|
Genesis PURE Corp. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Genesis PURE Corp. implemented GoDaddy to host and operate its public website. The deployment uses GoDaddy Application Hosting and Computing Services to provide domain management, DNS resolution, web server hosting, SSL certificate provisioning, and control panel administration for the corporate site.
Operational scope is limited to the company website and associated web presence, with GoDaddy supporting core web publishing and storefront delivery functions that serve marketing and e-commerce teams. Site operations and marketing manage hosting configurations, certificate renewals, and content publishing workflows through the GoDaddy control panel, aligning the GoDaddy Application Hosting and Computing Services instance with existing web operations governance and release processes.
|
IT Decision Makers and Key Stakeholders at Genesis PURE Corp.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director Financial Planning Analysis | Director | Finance | |
|
|
|
Chief Financial Officer | CXO | Finance | |
|
|
|
Finance Manager | Manager | Finance | |
|
Apps Being Evaluated by Genesis PURE Corp. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Genesis PURE Corp. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Genesis PURE Corp. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Genesis PURE Corp. Technographics
Genesis PURE Corp. is a Consumer Packaged Goods organization based in United States,
with around 1000 employees and annual revenues of $150.0 million.
Genesis PURE Corp. operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and GoDaddy,
covering areas like ERP Financial, Collaboration and Application Hosting and Computing Services.
Genesis PURE Corp. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and GoDaddy.
Genesis PURE Corp. recently adopted applications including
GoDaddy in 2021, Microsoft 365 in 2015 and Intuit Quickbooks Enterprise in 2013,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Genesis PURE Corp.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Genesis PURE Corp.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Genesis PURE Corp. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.