Glens Falls, 12801, NY,
United States
Genpak Technographics
Genpak Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genpak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Genpak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genpak has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2006, Adobe Connect for Audio Video and Web Conferencing in 2017, Act-On Marketing Platform for Marketing Automation in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genpak is running and its propensity to invest more and deepen its relationship with Intuit , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genpak revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genpak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genpak Tech Stack and Enterprise Applications
Genpak ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2006 | 2006 |
In 2006, Genpak implemented Intuit Quickbooks Enterprise as its ERP Financial system. The deployment targeted corporate finance and accounting across the United States operations of the consumer packaged goods manufacturer, which operates with approximately 1,000 employees and reported $100,000,000 in revenue.
The implementation configured core financial modules within Intuit Quickbooks Enterprise, including general ledger setup, accounts payable, accounts receivable, and financial reporting. Standard ERP Financial workflows were established for month end close, invoice processing, vendor payment runs, and revenue recognition, and the chart of accounts and reporting hierarchies were aligned to corporate accounting policies.
Operational coverage centralized accounting processes and consolidated site level transaction data into a corporate ledger to support procurement to cash and order to cash workflows. Governance changes focused on formalizing month end close procedures, defining role based access controls and approval workflows inside Intuit Quickbooks Enterprise to clarify finance team responsibilities and control points.
|
Genpak Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Genpak implemented Adobe Connect. The company deployed Adobe Connect on its public website to deliver external webinars, customer-facing meetings, and hosted training sessions.
Adobe Connect was configured to deliver core Audio Video and Web Conferencing capabilities including persistent meeting rooms, screen sharing, web-based recording, and branded meeting pages. Configuration focused on embedding meeting pods and on-demand session playback into the site experience to preserve Genpak branding and attendee workflows.
The deployment was embedded directly in Genpak’s website, consolidating registration and access flows within the corporate site experience and supporting marketing, customer training, and external vendor engagement. Governance centered on scheduled session management, attendee registration moderation, and content retention of recorded sessions to align conferencing use with corporate communications and training processes.
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Genpak CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Act-On Software | Legacy | Act-On Marketing Platform | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Genpak deployed the Act-On Marketing Platform on their website. The Act-On Marketing Platform serves as Genpak's Marketing Automation tool to centralize website driven campaign orchestration and lead capture for the corporate marketing function.
Configuration focused on standard Marketing Automation modules including email campaign management, landing pages and forms, automated nurture workflows, lead scoring, and web visitor tracking, with the Act-On Marketing Platform handling content delivery and campaign scheduling. The platform is configured to host customer facing landing pages and lead capture forms on Genpak's public site, and to execute multi step email nurture sequences triggered by site interactions.
Operational ownership resides with Genpak's marketing and demand generation teams, who use the Act-On Marketing Platform for segmentation, campaign governance, and campaign lifecycle management. Governance practices emphasize workflow orchestration for campaign approvals, list management and templated campaign setup to maintain consistency across digital marketing programs.
|
Genpak PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2020 | 2020 |
|
Genpak PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2011 | 2011 |
|
|
|
|
|
Transactional Email | PaaS |
|
2011 | 2011 |
|
Genpak IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Genpak
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Genpak Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||