Genting Bet Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Genting Bet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Genting Bet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genting Bet has purchased the following applications: Comtrade iCore Gaming Platform for Enterprise Gaming Platform in 2016, Zendesk Chat for Chatbots and Conversational AI in 2019, Craft CMS for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genting Bet is running and its propensity to invest more and deepen its relationship with Comtrade Gaming , Zendesk , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genting Bet revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genting Bet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comtrade Gaming | Legacy | Comtrade iCore Gaming Platform | Enterprise Gaming Platform | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Genting Bet implemented Comtrade iCore Gaming Platform, selecting the Enterprise Gaming Platform to extend its online gaming product portfolio and improve overall player experience for its Genting Alderney, United Kingdom online casino operations. Genting Bet Comtrade iCore Gaming Platform Enterprise Gaming Platform supports product expansion and player experience functions within the companys online casino business.
The deployment centered on the Comtrade iCore Gaming Platform core capabilities, configured to manage game orchestration and content delivery, centralized player account management, wallet and payment session handling, and campaign and promotion engines. Implementation work emphasized configurable business rules and operational tooling typical of an Enterprise Gaming Platform, enabling product teams to introduce new game types and promotional constructs without heavy engineering changes.
Operational integrations focused on connecting the iCore platform to third party game content providers, payment and settlement channels, and front end customer touchpoints used by customer support and operations teams. The rollout targeted Genting Alderney online operations and involved product management, operations, and compliance functions to align game portfolio expansion with regulatory and player experience requirements.
Governance and process changes accompanied the launch, with product and operations teams assuming configuration ownership and promotional workflow approvals to manage live product releases. The stated business intent was to extend the online gaming product portfolio and improve player experience, and the Comtrade iCore Gaming Platform was positioned as the central operational core to achieve those objectives.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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