Genting Bet
Genting Bet Technographics
Genting Bet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genting Bet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Genting Bet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genting Bet has purchased the following applications: Comtrade iCore Gaming Platform for Enterprise Gaming Platform in 2016, Zendesk Chat for Chatbots and Conversational AI in 2019, Craft CMS for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genting Bet is running and its propensity to invest more and deepen its relationship with Comtrade Gaming , Zendesk , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genting Bet revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genting Bet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genting Bet Tech Stack and Enterprise Applications
Genting Bet ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comtrade Gaming | Legacy | Comtrade iCore Gaming Platform | Enterprise Gaming Platform | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Genting Bet implemented Comtrade iCore Gaming Platform, selecting the Enterprise Gaming Platform to extend its online gaming product portfolio and improve overall player experience for its Genting Alderney, United Kingdom online casino operations. Genting Bet Comtrade iCore Gaming Platform Enterprise Gaming Platform supports product expansion and player experience functions within the companys online casino business.
The deployment centered on the Comtrade iCore Gaming Platform core capabilities, configured to manage game orchestration and content delivery, centralized player account management, wallet and payment session handling, and campaign and promotion engines. Implementation work emphasized configurable business rules and operational tooling typical of an Enterprise Gaming Platform, enabling product teams to introduce new game types and promotional constructs without heavy engineering changes.
Operational integrations focused on connecting the iCore platform to third party game content providers, payment and settlement channels, and front end customer touchpoints used by customer support and operations teams. The rollout targeted Genting Alderney online operations and involved product management, operations, and compliance functions to align game portfolio expansion with regulatory and player experience requirements.
Governance and process changes accompanied the launch, with product and operations teams assuming configuration ownership and promotional workflow approvals to manage live product releases. The stated business intent was to extend the online gaming product portfolio and improve player experience, and the Comtrade iCore Gaming Platform was positioned as the central operational core to achieve those objectives.
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Genting Bet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Genting Bet implemented Zendesk Chat on its public website, deploying the Zendesk Chat web widget across gentingbet.com to provide real-time conversational access for customers. The implementation is cataloged under Chatbots and Conversational AI and centers on web-based messaging, session handling, and in-browser engagement for online betting customers. Deployment work focused on embedding the Zendesk Chat interface into customer-facing pages and configuring the agent console for live support workflows.
Functionally the Zendesk Chat rollout encompasses live chat sessions, automated routing and queueing, canned responses and knowledge snippets, transcript capture, and agent presence management consistent with Chatbots and Conversational AI capabilities. Operational ownership is assigned to customer support and player services teams who use Zendesk Chat for real-time issue resolution and customer engagement. Governance practices implemented include chat routing rules, standardized response templates, and session logging for quality monitoring and auditability. The narrative emphasizes a site-integrated conversational layer using Zendesk Chat to support Genting Bet customer service operations.
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Genting Bet Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Genting Bet implemented Craft CMS for Web Content Management on its customer facing website. The deployment positions Craft CMS as the primary Web Content Management platform for Genting Bet, supporting the company's UK media and wagering content needs across an organization of about 4,000 employees and 450,000,000 in revenue.
The Craft CMS implementation centers on structured content modeling, editorial workflows, asset management, and template driven rendering, leveraging Craft CMS features such as matrix fields and Twig templating to enable modular page composition and reusable content blocks. Authoring and publishing capabilities were configured to support role based access control and staged content previews, aligning content production with marketing and editorial processes.
Operational scope is focused on the public website and the marketing and editorial business functions, with the platform serving as the single source for site content and templates. Governance emphasis likely includes editorial ownership, content staging and approval workflows, and ongoing template and field schema evolution to support campaign and regulatory content needs.
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Genting Bet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Genting Bet ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Genting Bet TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2019 | 2019 |
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Genting Bet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Genting Bet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Genting Bet CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Genting Bet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Genting Bet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Genting Bet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Genting Bet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Genting Bet Technographics
Genting Bet is a Media organization based in United Kingdom,
with around 4000 employees and annual revenues of $450.0 million.
Genting Bet operates a diverse technology stack with applications such as
Comtrade iCore Gaming Platform, Zendesk Chat and Craft CMS,
covering areas like Enterprise Gaming Platform, Chatbots and Conversational AI and Web Content Management.
Genting Bet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Comtrade Gaming, Zendesk and Pixel & Tonic.
Genting Bet recently adopted applications including
Cloudflare CDN in 2021, Imperva Sonar in 2021 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Genting Bet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Genting Bet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Genting Bet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.