Phoenix, 85018, AZ,
United States
Genuine Concepts Technographics
Genuine Concepts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genuine Concepts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 41 Genuine Concepts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genuine Concepts has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, BirchStreet AccuBar for Inventory Management in 2018, Bluehost for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genuine Concepts is running and its propensity to invest more and deepen its relationship with Google , BirchStreet Systems , ChowNow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genuine Concepts revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genuine Concepts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genuine Concepts Tech Stack and Enterprise Applications
Genuine Concepts Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Genuine Concepts adopted Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted Google Workspace suite is provisioned for corporate email, calendaring, file storage, and real-time document collaboration and is referenced on the company website as an active service. Implementation reflects a SaaS-first deployment model typical for a 41-person retail organization, consolidating Gmail, Google Drive, Docs, Sheets, and Slides under a single administrative domain.
Operational governance is managed through the Google Workspace Admin console, with centralized user provisioning, group-based access controls, and standard security controls such as two-step verification and admin role separation. The deployment supports cross-functional business functions including merchandising, operations, and finance, enabling shared document workflows, calendar coordination, and cloud-backed file access. Integration specifics were not provided, therefore the narrative focuses on the Collaboration suite configuration and administrative control plane.
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Genuine Concepts SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BirchStreet Systems | Legacy | BirchStreet AccuBar | Inventory Management | SCM | n/a | 2018 | 2018 |
In 2018 Genuine Concepts began using BirchStreet AccuBar as its Inventory Management platform, deploying the application when the operator had a single store and then expanding usage as the company grew. The company is Phoenix based and now operates four upscale casual restaurants and six beverage driven boutique bars, all high volume, which defines the operational scope of the BirchStreet AccuBar implementation.
BirchStreet AccuBar is used for weekly, monthly and quarterly inventories and the deployment includes core Inventory Management workflows for ordering, receiving, spot checks and inter store transfers. The system is also configured to track non beverage retail items such as t shirts, which extends its functional coverage beyond beverage stock into retail item control and purchasing workflows. The implementation provides role aligned visibility into each store s beverage program at a click, supporting store level inventory counts and centralized ordering processes.
Governance and rollout have been operationalized as an ongoing requirement for new store build outs, with leadership describing AccuBar as a necessary expenditure during expansion. Company leadership reports that consistent use of BirchStreet AccuBar has enabled sustainable growth while keeping a close eye on the bottom line, and the director of operations describes the platform as enabling operational oversight that makes him look like a rock star.
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Order Management | SCM |
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2021 | 2021 |
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Genuine Concepts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bluehost | Legacy | Bluehost | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Genuine Concepts implemented Bluehost for Application Hosting and Computing Services to host its public-facing website. The deployment uses Bluehost as the primary web hosting platform for genuineconcepts.us, providing the core hosting footprint that delivers the retailer's online presence and domain-level services.
Configuration reflects typical Application Hosting and Computing Services patterns, with Bluehost providing web server delivery, DNS management, SSL certificate handling, FTP and file storage, and support for common web application stacks such as PHP and MySQL. Bluehost is used to manage site content delivery and inbound customer access, with operational coverage focused on the company website and associated email routing where configured.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Genuine Concepts
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Apps Being Evaluated by Genuine Concepts Executives
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