Stockholm, 116 45,
Sweden
GeoGuessr Technographics
GeoGuessr Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GeoGuessr and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 GeoGuessr employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GeoGuessr has purchased the following applications: Stripe Payments for Payment Processing in 2019, Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, GumGum for Artificial Intelligence Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GeoGuessr is running and its propensity to invest more and deepen its relationship with Stripe , Teamtailor , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GeoGuessr revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GeoGuessr intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GeoGuessr Tech Stack and Enterprise Applications
GeoGuessr ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019 GeoGuessr integrated Stripe Payments to handle online transactions on its public website, using Stripe Payments as the primary Payment Processing solution. The deployment focused on web checkout instrumentation to accept card payments and reduce direct PCI scope through hosted elements and tokenization techniques common to the Payment Processing category.
Implementation centered on embedding Stripe Payments API and client side payment elements within the website, with server side endpoints to create charges and manage payment intents. Functional capabilities implemented include card acceptance, tokenization, hosted payment pages and webhook endpoints for asynchronous event handling, aligned with typical payment gateway and subscription billing workflows in the Payment Processing category.
Operational coverage is the GeoGuessr website commerce flow, impacting product billing, customer support and finance operations through automated receipts and webhook driven reconciliation processes. Governance emphasis was on operationalizing webhook workflows for dispute and refund handling, and centralizing transaction logging for finance, while rollouts were executed directly on the public site to capture live transactions via Stripe Payments.
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GeoGuessr HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, GeoGuessr implemented Teamtailor ATS. Teamtailor ATS is deployed as the public careers interface on career.geoguessr.com and functions as the company's primary Recruiting,Applicant Tracking System for job posting and candidate intake. The deployment is scoped to the company level for a 40 person Sweden based professional services firm and is positioned to support hiring across product, engineering, and operations functions.
The Teamtailor ATS implementation leverages standard applicant tracking capabilities such as careers site hosting, job requisition publishing, application capture, candidate profile management, and pipeline visualization to centralize recruiting workflows. Integration is focused on the public website where candidate forms and job listings are embedded on career.geoguessr.com to route applicants into the Teamtailor ATS for review and collaboration by hiring managers. Governance and operational ownership are internal, with hiring managers and in house recruiting controlling job listings and candidate pipeline configurations, and rollout concentrated on embedding the careers experience into the corporate site.
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GeoGuessr AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, GeoGuessr implemented GumGum on its website, deploying the GumGum solution as part of its Artificial Intelligence Marketing capabilities to support on-site contextual advertising and audience targeting. The implementation centers on the GumGum application to deliver contextual creative placement, in-browser content analysis, and engagement measurement consistent with Artificial Intelligence Marketing workflows, positioning the system as a web-facing ad orchestration layer for the product site.
Deployment was executed as a site-embedded implementation, with GumGum running client-side to analyze page content and inform ad placement while feeding event signals into GeoGuessr web analytics. Operational coverage is concentrated on the company website and impacts Marketing and Growth functions responsible for user engagement and monetization, with configuration focused on contextual targeting, creative delivery, and measurement modules exposed by the GumGum application.
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GeoGuessr Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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GeoGuessr CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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GeoGuessr IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at GeoGuessr
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GeoGuessr Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||