Auckland, 1021,
New Zealand
Giltrap Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Giltrap Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Giltrap Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Giltrap Group has purchased the following applications: Insightsoftware Jet for Analytics and BI in 2017, Microsoft 365 for Collaboration in 2017, Fusion5 CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Giltrap Group is running and its propensity to invest more and deepen its relationship with Insightsoftware , Microsoft , Fusion5 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Giltrap Group revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Giltrap Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insightsoftware | Legacy | Insightsoftware Jet | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Giltrap Group implemented Insightsoftware Jet for Analytics and BI to centralize reporting and accelerate business analysis across its automotive operations. Initial use of Jet Reports demonstrated the reporting solution’s promise and led the organization to expand to Jet Analytics, the fully featured Insightsoftware Jet offering that incorporates a standard data warehouse for the NAV environment.
The deployment of Insightsoftware Jet included a separate data warehouse architecture, creating a data repository outside core platforms and delivering cubes out of the box. Configuration emphasized Excel as the presentation layer, preserving end user workflows while enabling multidimensional analysis and standard reporting capabilities typical of Analytics and BI implementations.
Operational scope tied the Insightsoftware Jet data repository to the company ERP and CRM, allowing combination of multiple internal and external data sources with NAV transactional data. This integration pattern supported cross-functional reporting and analysis for finance and sales oriented workflows, and enabled consolidated cube-based queries against a single warehouse.
Governance and rollout leveraged user familiarity with Excel to ease change management, the narrative noting the implementation was cost effective and that Excel provided a comfortable presentation layer for analysts. By separating analytics storage from core systems and using Insightsoftware Jet as the warehouse and reporting layer, Giltrap Group established a structured Analytics and BI environment that centralized data modeling and self service reporting.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fusion5 | Legacy | Fusion5 CRM | CRM | CRM | Fusion5 | 2020 | 2020 |
In 2020, Giltrap Group implemented Fusion5 CRM, a Dynamics 365 Customer Engagement CRM, to centralise customer data across its Auckland dealerships and unify sales, service and marketing workflows. Fusion5 implemented the solution and configured dealer-level access together with centralized account management capabilities.
The Fusion5 CRM deployment emphasized core CRM capabilities aligned to the CRM category, including consolidated customer profiles, lead and opportunity management, campaign automation for marketing, and service case tracking to support aftersales operations. Configuration work focused on marketing automation, data quality controls, and tools for onsite account managers to manage customer interactions and follow ups.
Operational coverage targeted Giltrap Group's Auckland dealerships and extended configuration patterns across the wider New Zealand dealership network to standardize processes and reporting. The deployment applied dealer-level security and role based access to separate showroom sales, field service, and marketing responsibilities while enabling centralized customer insight.
Governance and process changes accompanied the rollout, introducing standardized CRM data governance, marketing workflow templates, and revised sales process orchestration to drive consistent customer engagement. The implementation improved marketing automation, increased data quality and raised onsite account manager productivity, with measurable conversion and engagement improvements reported by Fusion5.
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Analytics, Data Management Platform | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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