Giorgio Armani Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Giorgio Armani and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 487 Giorgio Armani employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Giorgio Armani has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, Microsoft 365 for Collaboration in 2017, Svelto Carosello for Customer Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Giorgio Armani is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Giorgio Armani revenues, which have grown to $140.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Giorgio Armani intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 | ||
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 | ||
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Svelto | Legacy | Svelto Carosello | Customer Engagement | CRM | n/a | 2021 | 2021 | In 2021, Giorgio Armani implemented Svelto Carosello to run omnichannel contest-based marketing campaigns and employee and talent engagement surveys, leveraging Svelto Carosello as a Customer Engagement solution. The deployment targeted marketing, CRM and HR business functions across the Giorgio Armani Group. Svelto Carosello delivered microsite generation, campaign orchestration, analytics and in store prize fulfilment capabilities. The configuration included modules for contest creation, participant data capture, analytics dashboards and prize management workflows, supporting both consumer promotion and internal engagement use cases. These functional capabilities enabled automated campaign provisioning and centralized reporting consistent with Customer Engagement platform workflows. The solution was deployed across Armani retail and digital channels in Italy and multiple international markets, covering store level and online campaign touchpoints. Operational ownership rested with marketing and CRM teams for consumer-facing campaigns and HR for employee surveys, with centralized campaign management and microsite provisioning to maintain consistency across channels. Rollout sequencing emphasized reusable campaign templates and standardized prize fulfilment processes to streamline execution across sites. The implementation reduced campaign time and cost and, as of October 2021, supported more than 150 campaigns, produced over 20,000 campaign visitors and resulted in 3,600 plus prizes awarded. Governance focused on centralized orchestration and standardized workflows to align promotional and internal survey operations. Giorgio Armani Svelto Carosello Customer Engagement unified promotional campaign execution and employee engagement workflows across retail and digital channels. | |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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