Gladstone Brooks
47 Museum Street,
Warrington, x, WA1 1LD,
United Kingdom
Warrington, x, WA1 1LD,
United Kingdom
44 80 0046 1825
Professional Services
Gladstone Brooks Technographics
Gladstone Brooks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gladstone Brooks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Gladstone Brooks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gladstone Brooks has purchased the following applications: Rocket.chat for Chatbots and Conversational AI in 2018, Feefo Surveys for Customer Experience in 2016, Pathwire Mailgun for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gladstone Brooks is running and its propensity to invest more and deepen its relationship with Rocket.chat , Drift , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gladstone Brooks revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gladstone Brooks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gladstone Brooks Tech Stack and Enterprise Applications
Gladstone Brooks AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Gladstone Brooks deployed Rocket.chat on its website. Gladstone Brooks implemented Rocket.chat, a Chatbots and Conversational AI application, as a web-embedded conversational interface to handle inbound client inquiries and route messaging from the corporate site to internal teams.
The implementation centers on a website-embedded Rocket.chat client providing live chat, automated conversational flows, message routing, presence signaling, and transcript logging. Configuration work focused on conversational workflows and chat widget behavior for web sessions, aligning the application with standard Chatbots and Conversational AI capabilities such as intent-driven responses and escalation paths to human agents.
Operational coverage is scoped to customer-facing web interactions, with the platform used by customer service and front-line sales staff to capture and triage leads and inquiries. Governance and operational ownership were structured around centralized configuration of bot flows and moderation rules, enabling consistent conversational behavior across site touchpoints while preserving human handoff for complex requests.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Gladstone Brooks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feefo | Legacy | Feefo Surveys | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Gladstone Brooks implemented Feefo Surveys on its United Kingdom website. Gladstone Brooks deployed Feefo Surveys as a Customer Experience application to capture client reviews and structured feedback across customer-facing web pages and transactional touchpoints.
The implementation centered on embedding Feefo Surveys survey widgets and on-site review prompts, configuring feedback collection and moderation workflows typical of Customer Experience platforms. Operational ownership was aligned to marketing for review publication and to customer service for response and case handling, with feedback data used to inform client satisfaction workflows and ongoing feedback management in Feefo Surveys.
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Gladstone Brooks PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Gladstone Brooks implemented Pathwire Mailgun on its website for Transactional Email. The implementation is oriented around site-driven transactional messaging to support client-facing notification workflows and system-generated emails tied to the firm’s professional services delivery.
The deployment leverages Pathwire Mailgun’s core transactional capabilities, using SMTP and HTTP API endpoints to send messages from the website and template management to render dynamic content. Standard Transactional Email features were configured, including sending domain authentication such as SPF and DKIM, suppression and bounce handling, and event webhooks to capture delivery, bounce, and engagement events. Pathwire Mailgun is used to centralize message templates, routing logic, and event streams that the web application consumes for real-time processing.
Operational ownership is described across customer-facing and service delivery functions, with governance focused on centralized template control, suppression list management, and event monitoring to address delivery issues. The integration scope is limited to the website, where APIs and webhooks orchestrate transactional workflows and surface event data for application-level monitoring and logging.
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Gladstone Brooks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gladstone Brooks
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Technical Operations Manager | Manager | Operations | |
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Technical Systems Operations Manager | Manager | IT | |
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Internal Auditor | CXO | Finance | |
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Senior Compliance Officer | Director | Legal | |
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Compliance Officer | Manager | Finance | |
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System & Operations Manager | Manager | IT | |
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IT Helpdesk Manager | Manager | IT | |
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Payroll/HR Manager | Manager | HR | |
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Recruitment Consultant | Manager | HR | |
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Apps Being Evaluated by Gladstone Brooks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gladstone Brooks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gladstone Brooks digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gladstone Brooks Technographics
Gladstone Brooks is a Professional Services organization based in United Kingdom,
with around 250 employees and annual revenues of $50.0 million.
Gladstone Brooks operates a diverse technology stack with applications such as
Rocket.chat, Feefo Surveys and Pathwire Mailgun,
covering areas like Chatbots and Conversational AI, Customer Experience and Transactional Email.
Gladstone Brooks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rocket.chat, Feefo and Sinch.
Gladstone Brooks recently adopted applications including
Cloudflare CDN in 2020, Drift AI Chatbot in 2019 and Pathwire Mailgun in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gladstone Brooks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gladstone Brooks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gladstone Brooks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.