Glasses Direct
Gemini House, Hargreaves Road, Groundwell,
Wiltshire, SN25 5AZ,
United Kingdom
Wiltshire, SN25 5AZ,
United Kingdom
44 1793 746601
Retail
Glasses Direct Technographics
Glasses Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Glasses Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Glasses Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Glasses Direct has purchased the following applications: Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Coveo Qubit CommerceAI for Personalization and Product Recommendations in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Glasses Direct is running and its propensity to invest more and deepen its relationship with Salesforce , Google , Coveo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Glasses Direct revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Glasses Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Glasses Direct Tech Stack and Enterprise Applications
Glasses Direct AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Glasses Direct deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website as a customer engagement touchpoint within the Chatbots and Conversational AI category. The deployment was scoped to support online customer service and e-commerce support workflows for the UK retail eyewear business.
Salesforce Chat (formerly Salesforce Live Agent) was implemented as an embedded client-side chat widget connected to Salesforce Chat agent consoles, providing real-time chat sessions, pre-chat data capture, conversational routing to available agents, and transcript capture to support case and service records. Configuration emphasized session handling, queue-based routing, and scripted response templates to standardize agent interactions, with operational coverage focused on customer service and order support teams and governance enforced through role-based access to the agent console and chat queue policies.
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Glasses Direct Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Glasses Direct implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Glasses Direct Google Workspace (Formerly Google G-Suite) Collaboration supports corporate communications, document collaboration, scheduling, and knowledge management across the organization.
The deployment is a cloud-hosted SaaS architecture provisioned under a single corporate domain and managed through the Google Workspace Admin Console. Functional modules in active use align with common Collaboration capabilities, including Gmail for corporate email, Google Drive for cloud storage, Google Docs and Sheets for real-time coauthoring, Google Calendar for scheduling, and Google Meet for virtual meetings.
Operational coverage spans customer service, marketing, retail operations, and corporate teams, with user provisioning, group mailbox configuration, and shared drive structures established to manage product assets and marketing content. References to Google Workspace appear in the company website source, indicating Workspace components are also leveraged in public-facing or integrated workflows.
Governance is enforced through centralized admin controls, domain-level access policies, and group-based permissioning to segregate customer support and marketing content. System configuration emphasizes identity and access management, shared drive organization, and email alias conventions to support cross-functional collaboration and operational continuity.
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Glasses Direct eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coveo | Legacy | Coveo Qubit CommerceAI | Personalization and Product Recommendations | eCommerce | n/a | 2021 | 2021 |
In 2021, Glasses Direct implemented Coveo Qubit CommerceAI on its public e commerce website to drive site level personalization and product discovery. The deployment focuses on Personalization and Product Recommendations capabilities and supports merchandising, onsite search refinement, and customer facing product suggestion flows for the UK retail site.
Coveo Qubit CommerceAI was configured to run recommendation and personalization modules through the site front end, using behavioral event capture and real time scoring to select product recommendations and contextual content. The implementation uses standard Personalization and Product Recommendations functionality including AI driven recommendation models, rule based merchandising controls, and an administrative CommerceAI console for campaign and merchandising management. Operational ownership is held by merchandising and digital marketing teams, with governance and rollout managed via experimentation and campaign workflows in the application.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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Glasses Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2016 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Glasses Direct PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Glasses Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Glasses Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Glasses Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Glasses Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Glasses Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Glasses Direct Technographics
Glasses Direct is a Retail organization based in United Kingdom,
with around 150 employees and annual revenues of $35.0 million.
Glasses Direct operates a diverse technology stack with applications such as
Salesforce Chat (formerly Salesforce Live Agent), Google Workspace (Formerly Google G-Suite) and Coveo Qubit CommerceAI,
covering areas like Chatbots and Conversational AI, Collaboration and Personalization and Product Recommendations.
Glasses Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Google and Coveo.
Glasses Direct recently adopted applications including
Coveo Qubit CommerceAI in 2021, Salesforce Chat (formerly Salesforce Live Agent) in 2020 and Impact Partnership Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Glasses Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Glasses Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Glasses Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.