Glassybaby
3406 E Union St,
Seattle, 98122, WA,
United States
Seattle, 98122, WA,
United States
1 206-518-9071
Consumer Packaged Goods
Glassybaby Technographics
Glassybaby Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Glassybaby and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Glassybaby employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Glassybaby has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Provide Support for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Glassybaby is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Glassybaby revenues, which have grown to $59.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Glassybaby intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Glassybaby Tech Stack and Enterprise Applications
Glassybaby ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Glassybaby implemented Oracle NetSuite ERP to centralize core ERP Financial operations across its United States consumer packaged goods business. The deployment was sized for a 300-employee organization and targeted finance and accounting as primary business functions, with configuration workstreams aligned to support procurement and order-to-cash processes. Oracle NetSuite ERP was positioned as the system of record for transactional finance and consolidated financial reporting.
The implementation concentrated on standard ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed asset management, revenue recognition, and statutory reporting. Configuration activities emphasized a standardized chart of accounts, automated journal processing, bank reconciliation workflows, and approval routing for payables and receivables. The project used role-based access and configurable workflow engines to enforce finance controls and approval hierarchies.
Architecturally the solution leveraged NetSuite’s cloud-native SaaS model and API-first integration patterns to link finance transactions with sales order and inventory workflows, maintaining a single source of truth for financial posting. Integration scope focused on synchronizing order management, inventory costing, and billing data into the Oracle NetSuite ERP financial ledger, enabling end-to-end accounting coverage without naming any external systems. Operational coverage included finance, accounting, and shared services teams responsible for month-end close and accounts reconciliation.
Governance and process changes accompanied the rollout, establishing segregation of duties, month-end close procedures, and a change control process for accounting configurations. Training and phased user onboarding were used to stabilize transactional processing and to embed new approval workflows in finance operations. Ongoing maintenance expectations were established around configuration management, audit logging, and periodic review of financial controls.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Glassybaby AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Provide Support | Legacy | Provide Support | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Glassybaby implemented Provide Support on their website. Glassybaby deployed Provide Support, a Chatbots and Conversational AI application, to deliver on-site conversational support for online shoppers and to handle inbound customer service questions through the storefront.
The implementation was delivered as a web-embedded chat widget and configured around standard Chatbots and Conversational AI capabilities, including real-time visitor monitoring, proactive chat invitations, canned responses, chat routing to an agent console, transcript capture, and offline messaging. Configuration emphasized conversational workflows for order support and product inquiries, with scripts and canned replies tailored to retail and e-commerce scenarios.
Operational ownership was aligned to Glassybaby customer service and e-commerce teams, who managed chat scripts, escalation rules, agent assignments, and daily operations of the Provide Support agent console. The deployment focused on the public website and directly supported customer service and online sales functions, with governance centered on response processes and script maintenance.
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Glassybaby Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Glassybaby implemented Microsoft 365 as its primary Collaboration platform and is using Microsoft 365 on their website. The deployment brought cloud-hosted productivity and collaboration tooling to a roughly 300 employee consumer packaged goods organization, centralizing email, document sharing, and internal communication capabilities under a single Microsoft 365 tenant.
Configuration emphasized core Microsoft 365 services, including Exchange Online for corporate email, SharePoint Online and OneDrive for content management and document collaboration, and Microsoft Teams for synchronous communication and meetings. Tenant governance centered on centralized identity and access controls, role based access settings, and data retention and sharing policies to manage content and communications across marketing, commerce operations and customer support, while the integration of Microsoft 365 with the public facing site supported unified content publishing and centralized user account management.
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Glassybaby CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Glassybaby ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Glassybaby PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Glassybaby IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Glassybaby
| First Name | Last Name | Title | Function | Department | Phone | |
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Marketing & Sales Manager | Manager | Marketing | |
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Owner | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Controller | Director | Finance | |
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Chief Digital Officer | CXO | IT | |
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Apps Being Evaluated by Glassybaby Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Glassybaby IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Glassybaby digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Glassybaby Technographics
Glassybaby is a Consumer Packaged Goods organization based in United States,
with around 300 employees and annual revenues of $59.0 million.
Glassybaby operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Provide Support and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Glassybaby has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Provide Support and Microsoft.
Glassybaby recently adopted applications including
Oracle NetSuite ERP in 2021, Attentive in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Glassybaby’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Glassybaby’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Glassybaby technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.