Global Brands Group
242-246 Marylebone Road,
London, NWI 6JQ,
United Kingdom
London, NWI 6JQ,
United Kingdom
44 20 3300-0000
Consumer Packaged Goods
Global Brands Group Technographics
Global Brands Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Brands Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6390 Global Brands Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Brands Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Formstack Forms for Customer Experience in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Brands Group is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Brands Group revenues, which have grown to $495.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Brands Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Global Brands Group Tech Stack and Enterprise Applications
Global Brands Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Global Brands Group implemented SAP ERP ECC 6.0 as its ERP Financial platform. The program managed the selections and evaluation processes to implement a global and regional ERP solution covering Finance, with SAP ERP ECC 6.0 serving as the core financial system.
The implementation focused on core finance modules consistent with ERP Financial deployments, including general ledger, accounts payable, accounts receivable, asset accounting and period-end financial close and reporting capabilities. Configuration work emphasized a harmonized chart of accounts, standardized accounting policies, intercompany accounting controls and automated financial posting rules to support consolidated reporting.
Deployment structure was organized to support both global and regional finance organizations, centralizing financial master data and reconciliation processes while enabling regional statutory reporting needs. Operational coverage centered on the finance function and controllership activities across the companys geographic footprint, aligning transactional processing and month-end workflows.
Governance and rollout governance emphasized structured selection and evaluation phases, enterprise-level steering with regional execution, change control over financial configuration and role-based training for finance users. The implementation narrative reflects a disciplined ERP Financial program driven by selection governance and standardized finance process configuration using SAP ERP ECC 6.0.
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Global Brands Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Global Brands Group implemented Cisco Webex Meetings on their website. The deployment exposes Cisco Webex Meetings as a web-accessible conferencing surface, delivering Audio Video and Web Conferencing capabilities directly from public pages to support browser-based meeting joins and external participant scheduling entry points.
The implementation leverages standard Audio Video and Web Conferencing functional modules, including browser-based audio and video, screen sharing, meeting recording and meeting controls, delivered through Cisco Webex Meetings cloud services and embedded join flows on the corporate site. Operational coverage includes customer and partner facing meeting workflows on the website and employee access via embedded meeting links, with an architecture oriented around web-embedded Webex meeting flows and Cisco-hosted signaling and media endpoints.
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Collaboration | Collaboration |
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2016 | 2016 |
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Global Brands Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Formstack | Legacy | Formstack Forms | Customer Experience | CRM | n/a | 2014 | 2014 |
In 2014, Global Brands Group deployed Formstack Forms as part of its Customer Experience stack on the corporate website. The implementation embedded Formstack Forms into public facing pages to capture consumer inquiries, contact requests and lead information directly through web forms. The deployment used the vendor hosted form service and client side embedding to surface forms within site pages. Scope was focused on digital customer engagement channels on the corporate site.
Configuration emphasized form builder capabilities, field validation, conditional logic and submission routing to internal teams, reflecting standard Customer Experience workflows. Operational ownership rested with marketing and customer experience groups that managed form templates, field mappings and approval workflows. Governance included standardized template controls and submission data handling policies to ensure consistent capture and routing across the site.
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Customer Experience | CRM |
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2018 | 2018 |
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Global Brands Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2016 |
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Global Brands Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Global Brands Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Global Brands Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Global Brands Group
| First Name | Last Name | Title | Function | Department | Phone | |
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SVP of IT | VP | IT | |
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CFO | CXO | Finance | |
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Social Media & Content Executive | Director | Marketing | |
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Apps Being Evaluated by Global Brands Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Global Brands Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Global Brands Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Global Brands Group Technographics
Global Brands Group is a Consumer Packaged Goods organization based in United Kingdom,
with around 6390 employees and annual revenues of $495.0 million.
Global Brands Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Cisco Webex Meetings and Formstack Forms,
covering areas like ERP Financial, Audio Video and Web Conferencing and Customer Experience.
Global Brands Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cisco Systems and Formstack.
Global Brands Group recently adopted applications including
Twilio Sendgrid in 2021, Okta Identity Cloud in 2021 and Cisco Webex Meetings in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Global Brands Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Global Brands Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Global Brands Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.