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Global Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 218 Global Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Brands has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, Microsoft 365 for Collaboration in 2022, To-Increase Dynamics Anywhere for Supply Chain Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Merlin Business Software , To-Increase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Brands revenues, which have grown to $89.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | Columbus | 2018 | 2019 |
|
|
|
|
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ERP Financial | ERP Financial Management |
|
2014 | 2014 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| To-Increase | Legacy | To-Increase Dynamics Anywhere | Supply Chain Management | SCM | n/a | 2018 | 2019 |
In 2018, Global Brands implemented To-Increase Dynamics Anywhere as part of a Supply Chain Management deployment supporting its distribution operations. The engagement ran from March 2018 to June 2019 and was managed by a Consultant Project Manager associated with Columbus Global, using the Sure Step+ methodology to structure planning, budgeting, and stakeholder communications across the program.
The implementation centered on To-Increase Dynamics Anywhere, deployed to extend Dynamics 365 Finance and Operations capabilities into day-to-day warehouse and distribution workflows. Functional scope included supply chain and warehouse management workflows common to the Supply Chain Management category, with configuration focused on inventory transactions, receiving, picking and shipping processes, and mobile data capture to improve operational efficiency across distribution and warehouse teams.
Integrations were explicitly aligned with Dynamics 365 Finance and Operations, with To-Increase Dynamics Anywhere instrumenting mobile and field interactions while core transaction posting remained in D365 F&O. Operational coverage targeted supply chain and distribution business functions within Global Brands, reflecting the FMCG orientation of the implementation and the need to coordinate order-to-fulfillment workflows between warehouse staff and back-office finance and inventory ledgers.
Governance and rollout followed Sure Step+ project governance, with the consultant project manager accountable for structuring the multi-client program, managing senior stakeholder expectations, and sequencing configuration, testing and cutover activities. The narrative describes an implementation approach that combined To-Increase Dynamics Anywhere with D365 F&O and Supply Chain practices to operationalize mobile-enabled warehouse processes for Global Brands.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2014 | 2014 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
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|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
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