Global Brands
5th Floor CASA, Lockoford Lane,
Chesterfield, S41 7JB,
United Kingdom
Chesterfield, S41 7JB,
United Kingdom
44 1246 21-6000
Distribution
Global Brands Technographics
Global Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 218 Global Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Brands has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, Microsoft 365 for Collaboration in 2022, To-Increase Dynamics Anywhere for Supply Chain Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Brands is running and its propensity to invest more and deepen its relationship with Microsoft , Merlin Business Software , To-Increase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Brands revenues, which have grown to $89.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Global Brands Tech Stack and Enterprise Applications
Global Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | Columbus | 2018 | 2019 |
In 2018 Global Brands implemented Microsoft Dynamics 365 for Finance and Operations. Columbus served as the Microsoft Gold Partner system integrator, with a Consultant Project Manager assigned from March 2018 to June 2019 to deliver Microsoft Dynamics 365 for Finance and Operations and Supply Chain across FMCG clients including Global Brands Group.
The deployment targeted the ERP Financial category and was configured to support core finance and distribution workflows. Implementation work focused on Microsoft Dynamics 365 for Finance and Operations modules for general ledger, accounts payable and receivable, procurement and inventory controls, order management and warehouse management, aligned to supply chain requirements identified for the distribution and FMCG business model.
Governance and rollout were executed using a simplified Sure Step+ methodology, with the Consultant Project Manager accountable for planning, budgeting, structuring, timeline management and senior stakeholder communications. Operational scope covered finance and supply chain business functions for Global Brands, with Columbus coordinating delivery and standardizing implementation practices across its food, manufacturing and retail client set.
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ERP Financial | ERP |
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2014 | 2014 |
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Global Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Global Brands deployed Microsoft 365 as its Collaboration platform. The implementation was positioned to serve the distributor's corporate environment and support desk to field collaboration and document workflows across core business teams.
The Microsoft 365 deployment leverages core Collaboration capabilities, including Exchange Online for corporate email, SharePoint Online for intranet and document management, Microsoft Teams for synchronous collaboration, and OneDrive for personal file sync and sharing. Configuration work focused on tenant-level settings, mailbox and sharing policies, site provisioning and document lifecycle controls to align with internal collaboration requirements.
Global Brands references Microsoft 365 on its public website, which signals that tenant services are surfaced to customer-facing channels and content publishing workflows. This public presence indicates Microsoft 365 is used to support external communication endpoints and to standardize content collaboration between web operations and internal teams.
Governance and operational control are centered on centralized tenant administration, role based access management and policy driven external sharing controls, enabling consistent collaboration governance across the organization. The Microsoft 365 deployment establishes a cloud first Collaboration architecture to standardize email, document management and real time communication across Global Brands.
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Global Brands SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| To-Increase | Legacy | To-Increase Dynamics Anywhere | Supply Chain Management | SCM | n/a | 2018 | 2019 |
In 2018, Global Brands implemented To-Increase Dynamics Anywhere as part of a Supply Chain Management deployment supporting its distribution operations. The engagement ran from March 2018 to June 2019 and was managed by a Consultant Project Manager associated with Columbus Global, using the Sure Step+ methodology to structure planning, budgeting, and stakeholder communications across the program.
The implementation centered on To-Increase Dynamics Anywhere, deployed to extend Dynamics 365 Finance and Operations capabilities into day-to-day warehouse and distribution workflows. Functional scope included supply chain and warehouse management workflows common to the Supply Chain Management category, with configuration focused on inventory transactions, receiving, picking and shipping processes, and mobile data capture to improve operational efficiency across distribution and warehouse teams.
Integrations were explicitly aligned with Dynamics 365 Finance and Operations, with To-Increase Dynamics Anywhere instrumenting mobile and field interactions while core transaction posting remained in D365 F&O. Operational coverage targeted supply chain and distribution business functions within Global Brands, reflecting the FMCG orientation of the implementation and the need to coordinate order-to-fulfillment workflows between warehouse staff and back-office finance and inventory ledgers.
Governance and rollout followed Sure Step+ project governance, with the consultant project manager accountable for structuring the multi-client program, managing senior stakeholder expectations, and sequencing configuration, testing and cutover activities. The narrative describes an implementation approach that combined To-Increase Dynamics Anywhere with D365 F&O and Supply Chain practices to operationalize mobile-enabled warehouse processes for Global Brands.
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Global Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Global Brands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Global Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Global Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Global Brands
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder | CXO | Finance | |
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IT Manager | Manager | IT | |
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Group Finance Director | Director | Finance | |
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Head of Data & Insight | Director | IT | |
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Chairman | CXO | Operations | |
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MD, Operations | CXO | Operations | |
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Apps Being Evaluated by Global Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Global Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Global Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Global Brands Technographics
Global Brands is a Distribution organization based in United Kingdom,
with around 218 employees and annual revenues of $89.0 million.
Global Brands operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Microsoft 365 and To-Increase Dynamics Anywhere,
covering areas like ERP Financial, Collaboration and Supply Chain Management.
Global Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and To-Increase.
Global Brands recently adopted applications including
Microsoft 365 in 2022, New Relic APM in 2022 and Optimole CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Global Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Global Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Global Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.