GMA Network
EDSA corner Timog Avenue, Barangay South Triangle, Diliman,
Quezon City, 1100,
Philippines
Quezon City, 1100,
Philippines
63 2 8982 7777
Media
GMA Network Technographics
GMA Network Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GMA Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 GMA Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GMA Network has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, GumGum for Artificial Intelligence Marketing in 2018, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GMA Network is running and its propensity to invest more and deepen its relationship with SAP , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GMA Network revenues, which have grown to $317.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GMA Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GMA Network Tech Stack and Enterprise Applications
GMA Network ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, GMA Network implemented SAP ERP ECC 6.0 as its ERP Financial platform. The implementation targeted corporate finance and accounting functions for GMA Network's Philippine operations and was sized for an organization of roughly 3500 employees.
SAP ERP ECC 6.0 was configured to support standard ERP Financial functional modules including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, Controlling, treasury oriented controls, and financial reporting and period close automation. Configuration emphasis included chart of accounts structure, fiscal year variant setup, intercompany accounting rules, and automated posting and period close workflows consistent with ERP Financial practices.
The deployment established a centralized SAP ERP ECC 6.0 instance to support headquarter finance teams and regional finance units across the Philippines, with operational coverage focused on corporate accounting, consolidation, treasury functions, and statutory reporting. The implementation narrative and role descriptions indicate the system served as the primary financial system of record for the broadcaster's accounting and reporting processes.
Project governance was driven by a Financial Systems Specialist acting as SAP ECC 6.0 Project Implementation Lead, who managed the project team and day to day operational aspects of SAP related projects. Responsibilities included determining requirement feasibility, mitigation of risks and issues, monitoring evaluating and reporting on delivery progress, resource identification and allocation, facilitating knowledge transfer sessions and publishing lessons learned, and specifying SLAs on time delivery schedule.
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GMA Network AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, GMA Network implemented GumGum, deploying GumGum on its public website as part of its Artificial Intelligence Marketing initiative. The engagement centers on GumGum’s contextual intelligence and image recognition capabilities to analyze page-level content and inform contextually relevant ad placements and visual targeting across web properties.
The implementation embeds GumGum scripts within site pages and page-level ad inventory to surface real-time context signals for creative selection and targeting, aligning with standard Artificial Intelligence Marketing workflows such as contextual advertising, content intelligence, and brand safety classification. Operational scope covers digital advertising and content monetization functions across GMA Network’s online properties, with governance and category controls used to manage contextual targeting rules and brand safety settings.
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GMA Network Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 GMA Network implemented Microsoft 365 for Collaboration to standardize internal communication and document workflows across its media operations. The deployment of Microsoft 365 is presented on the company website, indicating an established adoption of the platform as part of GMA Network Collaboration tooling.
The Microsoft 365 implementation would encompass category-aligned functional capabilities common to Collaboration deployments, including Exchange Online for email and calendaring, SharePoint and OneDrive for document collaboration and content libraries, Microsoft Teams for chat, meetings and persistent channels, and the Office productivity suite for content creation and editing. These functional modules support newsroom collaboration, corporate communications, and project-based coordination typical of a broadcast and media organization.
The public visibility of Microsoft 365 on GMA Network web assets suggests the platform is surfaced in employee-facing workflows and may be integrated with corporate identity controls and content governance patterns consistent with Collaboration implementations. Governance for access, information classification and collaboration policies would be expected as part of ongoing operational support, aligned to media production and corporate administrative functions.
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GMA Network CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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GMA Network IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at GMA Network
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GMA Network Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GMA Network IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GMA Network digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GMA Network Technographics
GMA Network is a Media organization based in Philippines,
with around 3500 employees and annual revenues of $317.0 million.
GMA Network operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, GumGum and Microsoft 365,
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
GMA Network has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, GumGum and Microsoft.
GMA Network recently adopted applications including
StackPath CDN in 2022, Cloudflare CDN in 2020 and GumGum in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GMA Network’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GMA Network’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GMA Network technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.