Tulsa, 74116, OK,
United States
GoFresh USA Technographics
GoFresh USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GoFresh USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 GoFresh USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GoFresh USA has purchased the following applications: Microsoft 365 for Collaboration in 2015, WooCommerce for eCommerce in 2021, Omnitracs Roadnet Transportation Suite for Transportation Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GoFresh USA is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Solera or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GoFresh USA revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GoFresh USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GoFresh USA Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, GoFresh USA implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment is referenced on the company website and serves as the foundation for corporate productivity, email and document collaboration across the organization.
The Microsoft 365 implementation leverages category-aligned services such as Exchange Online, SharePoint Online, OneDrive for Business, Microsoft Teams and the Office desktop and web applications to deliver email, intranet and file synchronization, real-time chat and collaborative document editing. Operationally the deployment supports core business functions for this 225 employee distribution firm, including office-based commercial teams and operational staff, with tenant administration, user provisioning, group-based access controls and document governance forming the governance backbone of the Collaboration environment.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, GoFresh USA deployed WooCommerce as its eCommerce storefront on its public website. The company uses Automattic's WooCommerce to deliver online product pages, a shopping cart, checkout and order capture directly on the corporate site, implementing the application as the primary online sales channel.
Functional capabilities configured in WooCommerce include product catalog management, cart and checkout workflows, order management and customer account interfaces, with administrative control through the WooCommerce dashboard. The implementation supports the distribution business function by aligning eCommerce sales, fulfillment coordination and customer service activities across GoFresh USA's United States operations, with catalog and storefront governance managed through site administration workflows.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solera | Legacy | Omnitracs Roadnet Transportation Suite | Transportation Management | SCM | n/a | 2017 | 2017 |
In 2017, GoFresh USA implemented Omnitracs Roadnet Transportation Suite to strengthen its Transportation Management capabilities for foodservice distribution. The deployment was positioned to support the companys delivery fleet and Sales Support operations, aligning routing and driver workflows with customer-facing delivery notifications and exception handling.
Omnitracs Roadnet Transportation Suite was configured to provide live truck tracking, projected delivery times, traffic-aware routing, driver tools, contact information management, and centralized reporting. The implementation emphasized route orchestration and visibility, enabling dispatch to project ETAs and surface route adjustments while drivers were en route.
Operational integrations centered on Sales Support workflows and driver device interactions, with the system used to monitor trucks, provide hourly customer updates, and trigger reroute decisions when traffic interruptions or emergencies occurred. The solution covered delivery execution from departure to arrival, with Sales Support using system data to communicate status to client locations and coordinate last mile adjustments.
Governance and rollout planning included an upcoming phase to provision GPS-enabled tablets for drivers, introducing turn by turn navigation and upgraded communication tools for Sales Support to push updated delivery routes based on live road conditions. Reported outcomes from the implementation included improved ability to give customers estimated times of arrival, reroute drivers in response to traffic, and provide hourly updates to limit shipment delays and support consistent customer service.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Marketing Automation | CRM |
|
2017 | 2017 |
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Marketing Automation | CRM |
|
2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GoFresh USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GoFresh USA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||