Golf Versand Hannover GmbH
Golf Versand Hannover GmbH Technographics
Golf Versand Hannover GmbH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Golf Versand Hannover GmbH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Golf Versand Hannover GmbH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Golf Versand Hannover GmbH has purchased the following applications: SAP Business One for ERP Financial in 2017, Shopware for eCommerce in 2017, Criteo Commerce Media Platform for Digital Advertising Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Golf Versand Hannover GmbH is running and its propensity to invest more and deepen its relationship with SAP , Shopware , FACT-Finder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Golf Versand Hannover GmbH revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Golf Versand Hannover GmbH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Golf Versand Hannover GmbH Tech Stack and Enterprise Applications
Golf Versand Hannover GmbH ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Golf Versand Hannover GmbH implemented SAP Business One as its ERP Financial platform. The deployment targeted finance and accounting operations for the all4golf.de retail business, aligning bookkeeping, invoicing, and inventory valuation under a single application.
SAP Business One configuration focused on core financial modules, including general ledger, accounts payable, accounts receivable, bank and cash management, inventory valuation, and basic order processing workflows common to retail ERP Financial deployments. Functional workstreams included chart of accounts design, posting logic, tax configuration for German fiscal requirements, and receivables handling for online sales. Project notes identify development opportunities for extending SAP Business One functionality.
Operational scope covered finance, accounting, and inventory teams within the company, with project work allocated to configuration and ongoing development tasks. Governance centered on centralized configuration control and phased rollout to accounting personnel, accompanied by role based access for financial workflows. The implementation narrative highlights SAP Business One and continued development activity as an ongoing project focus.
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Golf Versand Hannover GmbH eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Golf Versand Hannover GmbH implemented Shopware to power its online storefront on all4golf.de, establishing the application as the primary eCommerce platform. Shopware serves as the core system for storefront rendering, catalog and SKU management, pricing and promotion controls, and customer account management for the retailer.
The deployment centralizes front-end storefront and back-office commerce functions, with eCommerce modules configured for product information management, shopping cart and checkout workflows, and order management. Integrations are configured to support payment processing and carrier shipping workflows, and the platform is operated by merchandising, customer service, and web operations teams.
Operational scope is focused on the company website and German retail operations, where Shopware handles merchandising, catalog updates, and the transactional checkout path. Governance aligns commerce operations with merchandising and fulfillment processes, enabling the retailer to manage catalog, pricing, and order workflows within the Shopware application.
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Golf Versand Hannover GmbH CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2015 | 2015 |
In 2015, Golf Versand Hannover GmbH deployed Criteo Commerce Media Platform on its public e-commerce site. The Criteo Commerce Media Platform is being used as a Digital Advertising Platform to drive the company’s e-commerce marketing, product retargeting, and audience personalization efforts.
The implementation centers on web tag deployment and product feed integration to enable product-level dynamic retargeting, audience segmentation, creative personalization and campaign bidding control, capabilities typical of a Digital Advertising Platform. Functional modules configured include catalog ingestion, site event tracking, campaign management controls and creative personalization to support product recommendations and personalized ad delivery.
Operational ownership is aligned to online marketing and e-commerce merchandising teams, with governance focused on product feed quality, site tag governance and campaign operations. The deployment integrates directly with the All4Golf storefront through site tags and product feeds and is active on the company’s Germany-based website, reflecting that Golf Versand Hannover GmbH is using Criteo on their website.
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Marketing Automation | CRM |
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2020 | 2020 |
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Golf Versand Hannover GmbH TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Golf Versand Hannover GmbH IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Golf Versand Hannover GmbH
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Apps Being Evaluated by Golf Versand Hannover GmbH Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Golf Versand Hannover GmbH IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Golf Versand Hannover GmbH digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Golf Versand Hannover GmbH Technographics
Golf Versand Hannover GmbH is a Retail organization based in Germany,
with around 100 employees and annual revenues of $10.0 million.
Golf Versand Hannover GmbH operates a diverse technology stack with applications such as
SAP Business One, Shopware and Criteo Commerce Media Platform,
covering areas like ERP Financial, eCommerce and Digital Advertising Platform.
Golf Versand Hannover GmbH has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Shopware and Criteo.
Golf Versand Hannover GmbH recently adopted applications including
StackPath CDN in 2022, squarelovin in 2020 and Usercentrics Consent Management Platform (CMP) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Golf Versand Hannover GmbH’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Golf Versand Hannover GmbH’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Golf Versand Hannover GmbH technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.