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Google UK Ltd. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Google UK Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6400 Google UK Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Google UK Ltd. has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, Talon Ada DPM for Data Management Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Google UK Ltd. is running and its propensity to invest more and deepen its relationship with SAP , Talon Outdoor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Google UK Ltd. revenues, which have grown to $2.37 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Google UK Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Talon Outdoor | Legacy | Talon Ada DPM | Data Management Platform | CRM | n/a | 2019 | 2019 |
In 2019, Google UK Ltd. deployed Talon Ada DPM as a Data Management Platform to support out-of-home audience insights and measurement across the United Kingdom. Talon states Google as a recurring Ada user, with the application embedded into marketing and advertising planning and performance evaluation workflows for UK OOH campaigns.
Implementation emphasized use of Ada-derived audience and footfall data to inform schedule optimization and visitation measurement. Talon Ada DPM was applied for audience segmentation and footfall analytics, feeding planning decisions and enabling campaign-level measurement of visit outcomes and consideration lifts versus standard OOH approaches.
Operational coverage focused on Google UK Ltd. marketing and advertising teams managing OOH inventory and campaign performance in the United Kingdom. The deployment supported ongoing campaign optimization cycles, with Ada outputs consumed by planning and measurement functions to refine OOH schedules and evaluate visitation outcomes.
Talon Ada DPM is cited as a recurring data source in Google UK Ltd. OOH activity, with Ada-driven projects reported to show higher consideration versus standard OOH, and with data used continuously to adjust scheduling and measurement practices.
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