Goûters Magiques Group
Lieu-dit Kerichelard - ZA de, Keranna,
Plumelin, 56500,
France
Plumelin, 56500,
France
33 2 97 61 68 60
Manufacturing
Goûters Magiques Group Technographics
Goûters Magiques Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Goûters Magiques Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 680 Goûters Magiques Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Goûters Magiques Group has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2010, Microsoft 365 for Collaboration in 2020, SendinBlue for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Goûters Magiques Group is running and its propensity to invest more and deepen its relationship with Microsoft , Brevo , OVHcloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Goûters Magiques Group revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Goûters Magiques Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Goûters Magiques Group Tech Stack and Enterprise Applications
Goûters Magiques Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Goûters Magiques Group implemented Microsoft Dynamics NAV as an ERP Financial system. The Microsoft Dynamics NAV deployment was introduced into the manufacturing environment to centralize production data and align operational transactions with financial records.
Microsoft Dynamics NAV was configured to capture production data in Navision while supporting ERP Financial workflows such as inventory valuation and financial posting. Functional emphasis included production data management and transactional finance flows, with configuration to maintain production master data and record-by-record transaction visibility.
The Microsoft Dynamics NAV instance was integrated with the companys WMS and VIF systems to synchronize inventory and production transactions and enable coordinated workflows between the shop floor and enterprise ledger. Operational coverage targeted manufacturing and supply chain functions at Goûters Magiques Group, with governance oriented toward centralizing production master data and enforcing consistent transactional controls across systems.
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Goûters Magiques Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Goûters Magiques Group deployed Microsoft 365 to establish enterprise Collaboration capabilities across the organization. The Microsoft 365 deployment is observable on their public website, indicating use of Microsoft 365 services in web-facing or internal web assets and confirming the Microsoft 365 application for Collaboration.
The implementation centers on Collaboration workloads, including messaging and calendaring, real-time communication, and cloud file and content management. Microsoft 365 is implemented with common functional modules such as Exchange Online for email, Microsoft Teams for meetings and chat, SharePoint Online and OneDrive for document management and content collaboration, and Azure Active Directory for identity and access control, with tenant-level configuration to manage domains, mail routing, and file sharing policies.
Operational coverage aligns with the companys France operations and supports roughly 680 employees across corporate and manufacturing functions, applying Collaboration tools to business functions like production coordination, HR, and finance. Governance and rollout practices reflect centralized tenant administration, role-based administrative controls, user provisioning tied to the corporate directory, and standard policy controls for access and document classification, while the presence of Microsoft 365 on the website points to integration of Microsoft services into the firms web assets.
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Goûters Magiques Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Goûters Magiques Group deployed SendinBlue on its website as its primary Marketing Automation platform. The implementation centers on SendinBlue for web-driven contact capture and outbound email orchestration, positioning SendinBlue as the central tool for digital marketing activities.
The deployment uses web-embedded tracking and subscription forms to ingest customer and prospect data into SendinBlue, supporting contact management, list segmentation, email campaign orchestration, reusable template management, A/B testing, and automated messaging workflows. SendinBlue is configured to handle both marketing campaigns and transactional message use cases typical for a Marketing Automation implementation.
Integration scope is explicitly focused on the corporate website as the source of form submissions and behavioral tracking, with operational ownership concentrated in marketing and digital channels. Data flows from on-site forms into SendinBlue contact lists, enabling targeted campaign execution and automated lifecycle messaging driven by site interactions.
Governance and process changes emphasize centralized campaign governance, template approval, and consent capture workflows, including double opt-in and preference management to align with opt-in marketing practices in France. The implementation narrative reflects a SaaS, web-embedded Marketing Automation architecture managed by the companys marketing organization using SendinBlue.
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Goûters Magiques Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Goûters Magiques Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Administrative and financial director | Director | Finance | |
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Assistant Controller | Director | Finance | |
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General manager | Manager | Finance | |
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Apps Being Evaluated by Goûters Magiques Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Goûters Magiques Group IT executives and key decision makers. This section highlights Goûters Magiques Group's latest recorded technology evaluations, including Infor M3 for Manufacturing ERP on 2026-08-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Goûters Magiques Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-28 | Goûters Magiques Group | Evaluated | Infor | Infor M3 | Manufacturing ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Goûters Magiques Group Technographics
Goûters Magiques Group is a Manufacturing organization based in France,
with around 680 employees and annual revenues of $200.0 million.
Goûters Magiques Group operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Microsoft 365 and SendinBlue,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Goûters Magiques Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Brevo.
Goûters Magiques Group recently adopted applications including
SendinBlue in 2021, Microsoft 365 in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Goûters Magiques Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Goûters Magiques Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Goûters Magiques Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.