Graham & Brown Technographics
Graham & Brown Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Graham & Brown and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Graham & Brown employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Graham & Brown has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2025, Microsoft Power BI for Analytics and BI in 2017, Salesforce Commerce Cloud for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Graham & Brown is running and its propensity to invest more and deepen its relationship with Oracle , Ingenico Group , Adyen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Graham & Brown revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Graham & Brown intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Graham & Brown Tech Stack and Enterprise Applications
Graham & Brown ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics AX | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2025 | 2026 |
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Payment Processing | ERP |
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2015 | 2015 |
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Payment Processing | ERP |
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2021 | 2021 |
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Graham & Brown Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Graham & Brown implemented Microsoft Power BI to centralize self‑service reporting within its Analytics and BI stack. The rollout originated from the retailer's BI practice in the North West/Midlands and was driven by an internal BI Data Analyst/Developer role active from June 2017 onward.
The implementation centered on publishing MS Dynamics AX OLAP data cubes into consumable reporting artifacts, with Microsoft Power BI used as the front‑end visualization and interactive reporting layer. Core technical components included SQL Server 2014 for relational and staging storage, SSAS for OLAP cube development, SSIS for ETL orchestration, and SSRS and DAX for report logic and measures, while the team produced SQL queries and stored procedures to support cube processing and Power BI datasets.
Integration work focused on data discovery inside MS Dynamics AX, extracting transactional records into SSIS pipelines, processing SSAS OLAP cubes, and exposing those cubes and tabular datasets to Power BI for internal consumption. The program documented a method to update published data cubes as part of a daily and monthly BAU cadence, enabling automated refresh schedules and report automation through the established OLAP and Power BI processing flows.
Governance elements included technical design documentation, estimation of development tasks, and formalizing BAU processes for cube refresh and publication. The implementation emphasized reproducible cube update procedures and structured reporting operations managed by the internal BI team, with Microsoft Power BI serving as the primary Analytics and BI user interface.
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Graham & Brown eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Graham & Brown implemented Salesforce Commerce Cloud as its primary eCommerce platform. The deployment uses Salesforce Commerce Cloud to power the grahambrown.com storefront, providing a cloud-hosted SaaS storefront and merchandising layer for product catalog, pricing, and checkout experiences, and aligning the company with standard eCommerce platform capabilities.
Configuration work centered on storefront templates, product catalog configuration, merchandising rules, promotions setup, and checkout flow customization within Salesforce Commerce Cloud, leveraging the platform's built-in content management and commerce API surface. Operational ownership rested with the eCommerce and digital teams, driving centralized commerce operations and standardizing merchandising and catalog governance across the online retail channel.
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Graham & Brown CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Graham & Brown ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Graham & Brown IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Graham & Brown CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Graham & Brown
Apps Being Evaluated by Graham & Brown Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||