Great Lakes Label
910 Metzgar CT NW,
Comstock Park, 49321, MI,
United States
Comstock Park, 49321, MI,
United States
1 616-647-9880
Professional Services
Great Lakes Label Technographics
Great Lakes Label Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Lakes Label and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 48 Great Lakes Label employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Lakes Label has purchased the following applications: LeadMaster SuiteMaster for ERP Financial in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Zeotap CDP for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Lakes Label is running and its propensity to invest more and deepen its relationship with LeadMaster , Google , Zeotap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Lakes Label revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Lakes Label intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Great Lakes Label Tech Stack and Enterprise Applications
Great Lakes Label ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LeadMaster | Legacy | LeadMaster SuiteMaster | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Great Lakes Label appears in LeadMaster customer materials as a user of LeadMaster CRM/Lead-Xpress for sales, contact management and marketing automation in the United States. The testimonial links CRM usage to improved order follow-up and customer communications, indicating operational adoption across sales and other customer-facing functions.
LeadMaster SuiteMaster is identified from LeadMaster product pages as an ERP Financial offering and its use by Great Lakes Label is inferred rather than explicitly confirmed by the testimonial. As an ERP Financial application, LeadMaster SuiteMaster would typically include accounting and financial modules such as general ledger, accounts receivable, accounts payable and financial reporting, positioning the SuiteMaster application to support core finance and accounting workflows.
For a 48 employee professional services firm operating in the United States, inferred deployment of LeadMaster SuiteMaster would be proportionate to a centralized finance and accounting rollout that aligns with the existing LeadMaster CRM/Lead-Xpress driven sales and customer communications processes. The record therefore distinguishes explicit evidence of LeadMaster CRM/Lead-Xpress implementation from inferred SuiteMaster ERP usage, and treats SuiteMaster adoption as probable based on vendor materials rather than confirmed by the customer testimonial.
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Great Lakes Label Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 Great Lakes Label implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration suite. The deployment was provisioned as a cloud-hosted SaaS environment to provide corporate email, calendaring and document collaboration across the company’s roughly 48 employees in the United States.
Google Workspace (Formerly Google G-Suite) was configured to deliver core Collaboration capabilities including Gmail, Calendar, Google Drive, Google Docs, Google Sheets and Google Meet, with administration driven through the Google Workspace Admin Console. Configuration signals indicate group-based access controls, user provisioning and basic device management and sharing policies were applied to support day-to-day document workflows and internal collaboration.
Public website source metadata shows Google Workspace is referenced as part of the company’s online presence, confirming an operational link between the corporate site and the Collaboration platform. Governance appears centralized through the Admin Console with role-based account administration and group provisioning to support sales, operations and administrative business functions.
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Great Lakes Label CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Great Lakes Label implemented Zeotap CDP on their website, deploying a Customer Data Platform to centralize website event capture and customer identifiers. The implementation focused on client-side website data collection that feeds into Zeotap CDP, creating a unified profile store used for identity resolution and profile stitching across captured touchpoints.
Configuration work centered on mapping web events to persistent customer profiles, establishing audience segmentation logic, and enabling data activation workflows from the Zeotap CDP. Governance and operational controls were put in place to manage consent and basic data retention rules, with the platform used by marketing and customer engagement functions to orchestrate targeted audience selection and personalization from web-derived profiles.
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics, Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Great Lakes Label IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Great Lakes Label
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Great Lakes Label Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Great Lakes Label IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Great Lakes Label digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Great Lakes Label Technographics
Great Lakes Label is a Professional Services organization based in United States,
with around 48 employees and annual revenues of $10.0 million.
Great Lakes Label operates a diverse technology stack with applications such as
LeadMaster SuiteMaster, Google Workspace (Formerly Google G-Suite) and Zeotap CDP,
covering areas like ERP Financial, Collaboration and Customer Data Platform.
Great Lakes Label has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LeadMaster, Google and Zeotap.
Great Lakes Label recently adopted applications including
Zeotap CDP in 2022, comScore Activation in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Great Lakes Label’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Great Lakes Label’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Great Lakes Label technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.