Great-West Life and Annuity Assurance Company
100 Osborne Street North,
Winnipeg, R3C 3A5, MB,
Canada
Winnipeg, R3C 3A5, MB,
Canada
1 204-946-1190
Insurance
Great-West Life and Annuity Assurance Company Technographics
Great-West Life and Annuity Assurance Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Great-West Life and Annuity Assurance Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10500 Great-West Life and Annuity Assurance Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great-West Life and Annuity Assurance Company has purchased the following applications: Trivantis Lectora for Learning and Development in 2015, Adobe Experience Manager for Digital Asset Management in 2017, Adobe Audience Manager for Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great-West Life and Annuity Assurance Company is running and its propensity to invest more and deepen its relationship with Trivantis , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great-West Life and Annuity Assurance Company revenues, which have grown to $26.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great-West Life and Annuity Assurance Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Great-West Life and Annuity Assurance Company Tech Stack and Enterprise Applications
Great-West Life and Annuity Assurance Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Trivantis | Legacy | Trivantis Lectora | Learning and Development | HCM | n/a | 2015 | 2015 |
In 2015, Great-West Life and Annuity Assurance Company implemented Trivantis Lectora as its primary authoring platform within its Learning and Development function. The selection was driven by ease of use, rapid development capabilities and robust feature set, captured in the company statement “We chose Lectora for its ease of use, rapid development features and robust capabilities.” Dave Iglicki, Great West Trainer.
The deployment established Trivantis Lectora as a centralized authoring environment supporting Great-West training teams and subject matter experts, with shared content libraries and controlled publishing workflows. Implementation scope focused on corporate training content creation for underwriting, claims, and sales enablement teams, aligning authoring ownership with the internal training organization.
Configuration emphasized template based course assembly, branching scenario support, assessment and quiz capabilities, multimedia embedding and responsive content output to address multiple device form factors. Trivantis Lectora was used to accelerate course production through reusable assets and project level configuration, enabling consistent instructional design patterns across courses.
Published output from Trivantis Lectora was delivered to Great-West’s learning delivery systems using standard elearning packaging and LMS publishing workflows, while governance was managed by the Learning and Development organization through formal review and version control processes. The implementation anchored course authoring, review, and publish workflows inside the training organization and created a repeatable production model for ongoing content updates.
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Great-West Life and Annuity Assurance Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017, Great-West Life and Annuity Assurance Company deployed Adobe Experience Manager. Adobe Experience Manager serves as the company's Digital Asset Management solution and is used on the corporate website to centralize rich media for online channels and web experiences.
The implementation leverages Adobe Experience Manager Assets as the central repository for imagery and video, with configuration focused on asset ingestion, metadata schemas, automatic renditions, search and tagging, and versioning to support content reuse and accelerated page assembly. The Adobe Experience Manager deployment also supports content fragments and experience-oriented asset organization to streamline web authoring and template-driven publishing.
Operationally the Adobe Experience Manager implementation is embedded in the website content delivery and authoring workflows, supporting marketing, digital experience, and web operations teams responsible for site content and campaign asset management. Governance was structured around asset lifecycle policies and approval workflows to enforce metadata standards and reuse, aligning digital asset controls with marketing and web content processes.
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Great-West Life and Annuity Assurance Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017 Great-West Life and Annuity Assurance Company deployed Adobe Audience Manager as its Data Management Platform. The deployment used DemDex on the company website to collect and unify web audience signals for downstream segmentation and activation.
The Adobe Audience Manager implementation focused on core DMP capabilities, including data ingestion from web tagging, audience segmentation and trait building, identity resolution and profile stitching, and the creation of audience segments for activation. Adobe Audience Manager was configured to support real time trait updates and persistent audience profiles consistent with Data Management Platform operational patterns.
Integration scope emphasizes client side collection via DemDex on site pages and server side audience distribution to digital channels, enabling marketing and digital teams to access centralized audience definitions. The implementation centered on web signal orchestration, audience export workflows, and synchronization of segment definitions for campaign targeting across digital touch points.
Governance and operational controls were instituted to manage audience taxonomy, consent aligned data handling, and segmentation governance, formalizing workflows between digital marketing, analytics, and privacy teams. Rollout details focused on staged segment validation and publishing cycles to ensure stable audience activation through Adobe Audience Manager.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Great-West Life and Annuity Assurance Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Great-West Life and Annuity Assurance Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Great-West Life and Annuity Assurance Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Great-West Life and Annuity Assurance Company
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Apps Being Evaluated by Great-West Life and Annuity Assurance Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Great-West Life and Annuity Assurance Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Great-West Life and Annuity Assurance Company digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Great-West Life and Annuity Assurance Company Technographics
Great-West Life and Annuity Assurance Company is a Insurance organization based in Canada,
with around 10500 employees and annual revenues of $26.25 billion.
Great-West Life and Annuity Assurance Company operates a diverse technology stack with applications such as
Trivantis Lectora, Adobe Experience Manager and Adobe Audience Manager,
covering areas like Learning and Development, Digital Asset Management and Data Management Platform.
Great-West Life and Annuity Assurance Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Trivantis and Adobe Systems.
Great-West Life and Annuity Assurance Company recently adopted applications including
AppDynamics APM in 2021, Google Cloud Platform (GCP) in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Great-West Life and Annuity Assurance Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Great-West Life and Annuity Assurance Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Great-West Life and Annuity Assurance Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.