Great Wolf Resorts
350 N. Orleans St Suite 10000B,
Chicago, 60654, IL,
United States
Chicago, 60654, IL,
United States
1 708-967-3300
Leisure and Hospitality
Great Wolf Resorts Technographics
Great Wolf Resorts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Wolf Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Great Wolf Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Wolf Resorts has purchased the following applications: Infor SunSystems for ERP Financial in 2016, ADP Recruiting for Recruiting, Applicant Tracking System in 2012, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Wolf Resorts is running and its propensity to invest more and deepen its relationship with Infor , Coupa Software , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Wolf Resorts revenues, which have grown to $325.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Wolf Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Great Wolf Resorts Tech Stack and Enterprise Applications
Great Wolf Resorts ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Great Wolf Resorts implemented Infor SunSystems as its ERP Financial application. The deployment positioned Infor SunSystems as the primary financial system within an ERP landscape that also included Infor products and procurement tooling such as Coupa, and it was used to centralize financial accounting across corporate and resort property operations.
The Infor SunSystems implementation emphasized ERP Financial capabilities, with configuration of core modules including general ledger, accounts payable, accounts receivable, fixed assets, and financial reporting workflows tailored to hospitality accounting. Standardized chart of accounts and multi-entity consolidation capabilities were applied to align resort-level bookkeeping with corporate finance, and configuration supported period close sequencing and routine financial reporting processes within Infor SunSystems.
Operational scope covered finance and accounting functions spanning corporate finance and property-level accounting, with procurement interactions managed as part of the broader systems landscape that included Coupa. Governance efforts focused on centralized financial controls, account mapping standards, and role based access controls in Infor SunSystems to support auditability and consistent month end governance.
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Expense Management | ERP |
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2018 | 2018 |
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Great Wolf Resorts HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Great Wolf Resorts implemented ADP Recruiting. ADP Recruiting is deployed as the companys Recruiting,Applicant Tracking System and is embedded directly on the public careers site to capture external applications.
The implementation uses ADP Recruiting to manage standard ATS capabilities, including job posting and distribution from the career portal, applicant intake and candidate profile management, requisition workflows and approvals, and candidate communication and screening workflows. ADP Recruiting provides a candidate self-service portal accessible from the Great Wolf Resorts website, enabling centralized capture of applications and consistent applicant tracking across openings.
Operational ownership sits with corporate talent acquisition and resort HR teams, who use ADP Recruiting to consolidate hiring for corporate and resort positions across the companys United States footprint. Governance practices focus on requisition approval routing, consistent applicant data capture on the careers site, and recruiter orchestration of interview scheduling and offer steps through the ADP Recruiting platform.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Great Wolf Resorts AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Great Wolf Resorts deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website as part of its Chatbots and Conversational AI footprint. The implementation uses Salesforce Chat (formerly Salesforce Live Agent) as the live interaction layer to capture guest inquiries and initiate real-time support sessions.
The deployment was configured to support real-time chat sessions, pre-chat data collection, agent presence and queuing, routing rules, and chat transcript capture, reflecting standard Chatbots and Conversational AI functional workflows. Salesforce Chat was configured to surface conversations into the agent interface and CRM workflows to preserve session history and contextual notes for downstream follow-up. Standard features such as canned responses and automated routing were applied to streamline front-line guest engagements.
Operational responsibility was aligned to web guest services and contact center agents who handle live chat inquiries, integrating chat as a primary digital channel for on-site guest support. Governance was established around chat availability windows, session logging, and escalation procedures to triage complex guest issues to specialist teams. Rollout emphasis was on embedding Salesforce Chat into high-traffic web pages and instrumenting transcript capture for operational visibility.
The implementation centralizes conversational interactions using Salesforce Chat (formerly Salesforce Live Agent) and positions the Chatbots and Conversational AI capability as a front-line channel for guest engagement and operational case intake.
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Great Wolf Resorts Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Great Wolf Resorts Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Great Wolf Resorts Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Great Wolf Resorts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Great Wolf Resorts ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Great Wolf Resorts Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2018 | 2018 |
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Great Wolf Resorts PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Great Wolf Resorts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Great Wolf Resorts
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Finance | Director | Finance | |
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Chief Accounting Officer | CXO | Finance | |
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Director - Information Technology and Operations | Director | IT | |
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Director of Finance | Director | Finance | |
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Director of Finance | Director | Finance | |
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Assistant Director of Finance | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by Great Wolf Resorts Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Great Wolf Resorts IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Great Wolf Resorts digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Great Wolf Resorts Technographics
Great Wolf Resorts is a Leisure and Hospitality organization based in United States,
with around 6000 employees and annual revenues of $325.0 million.
Great Wolf Resorts operates a diverse technology stack with applications such as
Infor SunSystems, ADP Recruiting and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
Great Wolf Resorts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, ADP and Salesforce.
Great Wolf Resorts recently adopted applications including
UKG Pro Recruiting (ex UltiPro Recruiting) in 2021, Zendesk Service in 2021 and Salesforce Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Great Wolf Resorts’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Great Wolf Resorts’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Great Wolf Resorts technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.