Atlanta, 30329, GA,
United States
GreenSky Technographics
GreenSky Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GreenSky and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 670 GreenSky employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GreenSky has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2014, Salesforce Marketing Cloud for Marketing Automation in 2021, LogMeIn GoToMyPC for Remote Monitoring and Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GreenSky is running and its propensity to invest more and deepen its relationship with MicroStrategy , Salesforce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GreenSky revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GreenSky intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GreenSky Tech Stack and Enterprise Applications
GreenSky Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, GreenSky deployed MicroStrategy ONE Analytics to scale actionable reporting across its business. The MicroStrategy ONE Analytics implementation became the enterprise Analytics and BI platform for consolidated operational and executive reporting.
The implementation emphasized a centralized semantic model and standardized report library, delivering scheduled operational reports, interactive dashboards, and ad hoc analysis capabilities. Configuration work included role based security, metadata consolidation, and automated distribution to support recurring finance and credit reporting workflows.
Operational coverage concentrated on core business functions that drive financial reporting and credit operations, aligning dashboards and scorecards for finance, underwriting, and sales leadership while providing a consolidated analytics layer for corporate reporting. The deployment supported a single platform for metric definitions and cross-functional reporting consistency.
Governance and rollout established centralized report stewardship, a maintained report catalog, access controls, and a phased expansion plan to broaden coverage across teams. Data stewards were positioned to manage the semantic layer and enforce metric definitions within MicroStrategy ONE Analytics.
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GreenSky CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 GreenSky deployed Salesforce Marketing Cloud to instrument on-site digital engagement on its public website. GreenSky implemented Salesforce Marketing Cloud within the Marketing Automation category to support marketing and customer engagement workflows.
The implementation centers on web-triggered campaigns and the ingestion of site interaction events into Marketing Automation workflows, leveraging standard Marketing Automation capabilities such as email marketing, customer journey orchestration, segmentation, personalization, and data extension management. Operational ownership rests with the marketing organization for campaign creation, audience management, and approval workflows, while technical configuration is focused on website tagging, campaign templates, and marketing operations governance for data hygiene and subscription preference controls.
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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GreenSky ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn GoToMyPC | Remote Monitoring and Management | ITSM | n/a | 2021 | 2021 |
In 2021, GreenSky implemented LogMeIn GoToMyPC as part of its Remote Monitoring and Management tooling. The LogMeIn GoToMyPC application is referenced on GreenSky's website and serves as the organization’s remote access and support interface.
The deployment follows a cloud-hosted remote access model consistent with Remote Monitoring and Management capabilities, providing secure remote desktop sessions, session management, and endpoint access for IT support and administrative use. Functional capabilities implemented include remote control, session logging, and role based access and authentication controls to govern remote support workflows. Governance practices emphasize centralized access policies and session auditing to control administrative access across the organization.
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GreenSky IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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GreenSky CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GreenSky
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Analytics | VP | IT | |
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Senior Manager of Analytics | Manager | IT | |
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Director of Reporting and Integration | Director | Finance | |
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Apps Being Evaluated by GreenSky Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||