Greggs
Greggs House, Quorum Business Park,
Newcastle upon Tyne, NE12 8BU,
United Kingdom
Newcastle upon Tyne, NE12 8BU,
United Kingdom
44 80 8147-3447
Consumer Packaged Goods
Greggs Technographics
Greggs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greggs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28493 Greggs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greggs has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, SAP SuccessFactors Employee Central for Core HR in 2015, Oracle OBIEE for Analytics and BI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greggs is running and its propensity to invest more and deepen its relationship with SAP , PayPal , Crown Computing or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greggs revenues, which have grown to $1.93 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greggs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greggs Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Greggs implemented SAP S/4 HANA as its ERP Financial platform, migrating from SAP ERP ECC 6.0. The SAP S/4 HANA rollout was executed with integrator Keytree and targeted 1,500 stores plus regional management teams as part of the companys bakery digital transformation program.
The implementation focused on core ERP Financial capabilities typical of SAP S/4 HANA, including general ledger, accounts payable, accounts receivable, fixed assets and consolidated financial reporting to support retail finance operations. Configuration work emphasized retail-aligned financial master data, period close automation and process controls to standardize accounting and reporting across shop and regional operations.
S/4 HANA was integrated into Greggs existing retail stack, building on a prior SAP IS-Retail deployment from 2015 that addressed stock forecasting and replenishment and introduced a redesigned shop UI with staff training for 16,000 employees. Keytree provided integration and rollout services, coordinating the technical cutover, shop-level UI alignment and regional management onboarding to align financial processes with store forecasting and replenishment workflows.
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2015 | 2015 |
In 2015 Greggs implemented SAP SuccessFactors Employee Central for Core HR. The deployment established Employee Central as the centralized personnel hub to support HR and talent functions, creating a single source of truth for core employee records and organizational data.
Configuration work centered on SAP SuccessFactors Employee Central together with SuccessFactors Recruitment and SuccessFactors Learning to cover sourcing, applicant tracking, and learning administration. Core configurations included the employee data model, role-based security, lifecycle workflows for hire-to-retire processing, and structured business module ownership across CRM, SF Learning, SF Recruitment and SF Employee Central.
Operational integration required cross-functional interfaces and stakeholder alignment with Greggs' CRM business module owners, ensuring recruitment and learning processes connected to broader business processes. The implementation supported HR, talent acquisition, and learning teams and handled standard service requests, fault resolution, and change request investigations as part of day-to-day operations.
Governance and support were delivered through an internal functional analyst-led model, emphasizing best practice configuration, organized change request triage, and collaborative stakeholder communication. The internal team documented processes while pursuing formal SuccessFactors accreditation to strengthen governance and long-term support capabilities.
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Learning and Development | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2014 | 2014 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2011 | 2011 |
In 2011 Greggs implemented Oracle OBIEE as a centralized enterprise reporting platform to consolidate analytical reporting across retail and corporate functions, using the Oracle OBIEE application within its Analytics and BI strategy. The deployment targeted consolidated visibility for store operations, finance, supply chain, merchandising and executive reporting, positioning Oracle OBIEE as the primary enterprise BI layer.
Implementation centered on standard Oracle OBIEE components, including a semantic repository and subject area modeling, BI server driven dashboards, interactive analysis, and scheduled report distribution. The configuration emphasized reusable business models, role based presentation catalogs, and centralized metadata management to ensure consistent metrics and reporting taxonomies across business functions.
Operational integration was delivered through ETL populated data marts and an enterprise data warehouse feeding the Oracle OBIEE semantic layer, with source feeds covering point of sale, financial ledgers, inventory and supply chain systems. The rollout covered both store level and corporate reporting consumers, enabling drill down from enterprise dashboards to operational level reports and scheduled deliveries to stakeholder groups.
Governance established a centralized BI governance model and access control tied to corporate authentication, with phased functional rollouts and a focus on metadata stewardship, report lifecycle controls and user training workflows. The configuration and governance choices were aligned to support repeatable reporting, consistent subject areas, and controlled change management for the Oracle OBIEE environment.
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2009 | 2009 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Greggs
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Greggs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greggs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greggs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Greggs Technographics
Greggs is a Consumer Packaged Goods organization based in United Kingdom,
with around 28493 employees and annual revenues of $1.93 billion.
Greggs operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and Oracle OBIEE,
covering areas like ERP Financial, Core HR and Analytics and BI.
Greggs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Oracle.
Greggs recently adopted applications including
SAP Emarsys Personalization in 2021, Hotjar in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greggs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greggs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greggs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.