Greggs
Greggs House, Quorum Business Park,
Newcastle upon Tyne, NE12 8BU,
United Kingdom
Newcastle upon Tyne, NE12 8BU,
United Kingdom
44 80 8147-3447
Retail
Greggs Technographics
Greggs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greggs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28493 Greggs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greggs has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, TribePad ATS for Applicant Tracking System in 2022, Oracle OBIEE for Analytics and BI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greggs is running and its propensity to invest more and deepen its relationship with SAP , PayPal , TribePad or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greggs revenues, which have grown to $1.93 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greggs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greggs Tech Stack and Enterprise Applications
Greggs ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Greggs implemented SAP S/4 HANA as its ERP Financial platform, migrating from SAP ERP ECC 6.0. The SAP S/4 HANA rollout was executed with integrator Keytree and targeted 1,500 stores plus regional management teams as part of the companys bakery digital transformation program.
The implementation focused on core ERP Financial capabilities typical of SAP S/4 HANA, including general ledger, accounts payable, accounts receivable, fixed assets and consolidated financial reporting to support retail finance operations. Configuration work emphasized retail-aligned financial master data, period close automation and process controls to standardize accounting and reporting across shop and regional operations.
S/4 HANA was integrated into Greggs existing retail stack, building on a prior SAP IS-Retail deployment from 2015 that addressed stock forecasting and replenishment and introduced a redesigned shop UI with staff training for 16,000 employees. Keytree provided integration and rollout services, coordinating the technical cutover, shop-level UI alignment and regional management onboarding to align financial processes with store forecasting and replenishment workflows.
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ERP Financial | ERP |
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2017 | 2017 |
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ERP Financial | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2016 | 2016 |
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Greggs HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Greggs implemented TribePad ATS, an Applicant Tracking System, on their website. The implementation centralized candidate intake through the corporate careers portal and provided a single channel for external applications to reach recruitment teams.
TribePad ATS was configured with standard Applicant Tracking System capabilities, including job posting and vacancy templates, structured application forms, candidate profile and pipeline management, status workflows, and automated applicant communications. Configuration focused on vacancy lifecycle controls, role based access for recruiters and hiring managers, and configurable screening fields to align with Greggs recruitment workflows.
The deployment targeted application ingestion from the public website into TribePad ATS to establish a standardized recruitment intake and tracking mechanism for HR and talent acquisition. Governance work included defining approval workflows and user role permissions to support consistent vacancy publication and applicant screening across the organization in the United Kingdom.
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Core HR | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2014 | 2014 |
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Greggs Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2011 | 2011 |
In 2011 Greggs implemented Oracle OBIEE as a centralized enterprise reporting platform to consolidate analytical reporting across retail and corporate functions, using the Oracle OBIEE application within its Analytics and BI strategy. The deployment targeted consolidated visibility for store operations, finance, supply chain, merchandising and executive reporting, positioning Oracle OBIEE as the primary enterprise BI layer.
Implementation centered on standard Oracle OBIEE components, including a semantic repository and subject area modeling, BI server driven dashboards, interactive analysis, and scheduled report distribution. The configuration emphasized reusable business models, role based presentation catalogs, and centralized metadata management to ensure consistent metrics and reporting taxonomies across business functions.
Operational integration was delivered through ETL populated data marts and an enterprise data warehouse feeding the Oracle OBIEE semantic layer, with source feeds covering point of sale, financial ledgers, inventory and supply chain systems. The rollout covered both store level and corporate reporting consumers, enabling drill down from enterprise dashboards to operational level reports and scheduled deliveries to stakeholder groups.
Governance established a centralized BI governance model and access control tied to corporate authentication, with phased functional rollouts and a focus on metadata stewardship, report lifecycle controls and user training workflows. The configuration and governance choices were aligned to support repeatable reporting, consistent subject areas, and controlled change management for the Oracle OBIEE environment.
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Greggs Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2009 | 2009 |
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Greggs eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Greggs SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2021 | 2021 |
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Warehouse Management | SCM |
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2018 | 2018 |
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Greggs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Greggs PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2019 | 2020 |
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Greggs Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Procurement | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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Greggs TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Greggs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Greggs CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Greggs
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Director | Director | Finance | |
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Head of Customer & Marketing | Director | Customer Service | |
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Head of Purchasing | Director | Procurement | |
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Head of Learning & Development | Director | HR | |
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Learning and Development Manager | Manager | HR | |
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Learning and Development Manager | Manager | HR | |
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VP- Statistical Quant, Model Risk Management Group - Market Risk | VP | Risk | |
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Head of Purchasing | Director | Procurement | |
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Reporting & Planning Controller | Director | Finance | |
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Group Purchasing Manager | Manager | Procurement | |
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Head of Finance | Director | Finance | |
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Head of Business Finance and Strategy | Director | Finance | |
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Supply Chain Director | Director | Supply Chain | |
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Supply Chain Financial Controller | Director | Supply Chain | |
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Head of IT | Director | IT | |
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Supply Chain Group Engineering Manager | Manager | Supply Chain | |
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Procurement Manager – Corporate Services (IT & Marketing) | Manager | Procurement | |
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People Director | Director | HR | |
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Senior People Manager | Manager | HR | |
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People Manager Central Operations | Manager | HR | |
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Head of People (Retail) | Director | HR | |
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People & Reward Advisor | Manager | HR | |
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Retail Operations and People Director | Director | HR | |
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Supplies People Manager (Site HR manager) | Manager | HR | |
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People Manager | Manager | HR | |
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WFM System Manager | Manager | IT | |
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IT & Business Change Director | Director | Finance | |
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SAP Basis Lead | Manager | IT | |
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CRM Manager | Manager | IT | |
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Digital Learning Manager | Manager | HR | |
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Digital Performance Analytics Manager | Manager | IT | |
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Head of IT | Director | IT | |
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Customer Care Manager | Manager | Customer Service | |
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People Support Systems Manager | Manager | HR | |
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Senior Business Intelligence Analyst | Manager | IT | |
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Senior Business Analyst | Non Manager | Operations | |
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Head of Technology Business Services | Director | IT | |
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Retail Operations Director | Director | Finance | |
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Customer and Marketing Director | Director | Customer Service | |
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Enterprise Transformation Manager | Manager | Finance | |
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SAP Application Technology Manager | Manager | IT | |
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Apps Being Evaluated by Greggs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greggs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greggs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Greggs Technographics
Greggs is a Retail organization based in United Kingdom,
with around 28493 employees and annual revenues of $1.93 billion.
Greggs operates a diverse technology stack with applications such as
SAP S/4 HANA, TribePad ATS and Oracle OBIEE,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Greggs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, TribePad and Oracle.
Greggs recently adopted applications including
TribePad ATS in 2022, SAP Emarsys Personalization in 2021 and Aptean TMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greggs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greggs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greggs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.