AI Buyer Insights:

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

Grey Matter
Location
The Old Maltings,
Newton Abbot, TQ13 7DF,
United Kingdom
Website
https://www.greymatter.com/
Phone
44 13 6465-4100
Artw industry
Distribution
Employee
Revenue

Grey Matter Technographics

Grey Matter Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Grey Matter and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 107 Grey Matter employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Grey Matter has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2017, Slack Connect for Collaboration in 2022, 6sense Account Engagement Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Grey Matter is running and its propensity to invest more and deepen its relationship with Tawk.to , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Grey Matter revenues, which have grown to $65.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grey Matter intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Grey Matter Tech Stack and Enterprise Applications

Grey Matter AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tawk.to Legacy Tawk.to Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
In 2017, Grey Matter implemented Tawk.to as a website-embedded Chatbots and Conversational AI solution to enable real time web conversations with prospects and customers. The deployment is centered on the Tawk.to web widget installed across the corporate site, surfacing live chat capability and routing inbound web inquiries into a centralized agent console for handling by support staff. Tawk.to provides standard Chatbots and Conversational AI capabilities such as live chat sessions, visitor monitoring, canned responses, and persistent chat history to support sales and customer service workflows. Operational scope is focused on the United Kingdom presence of the business, with governance organized around a central agent dashboard and chat handling procedures that align handoffs between customer service and commercial teams. Tawk.to is referenced and managed from the company website, where it captures and organizes incoming web inquiries for follow up.
Grey Matter Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Slack Connect Collaboration Collaboration n/a 2022 2022
In 2022, Grey Matter deployed Slack Connect as its Collaboration platform. The deployment is associated with a 107 employee UK distribution business and was implemented to centralize external partner conversations alongside internal messaging. Slack Connect was configured to provide channel-based messaging, direct messages, and shared workspace connections typical of Collaboration platforms. Grey Matter structured Slack Connect around cross-functional channels to support operations, sales and customer-facing workflows, and the organization uses Slack features for file sharing and threaded conversations to maintain work continuity. Grey Matter exposes Slack on its public website to route external contacts and partner interactions into Slack Connect channels, creating a direct path from web visitors to the company workspace. Governance was applied through access controls and channel naming conventions to separate internal teams from external partner channels and to manage ongoing channel lifecycle and user access.
Collaboration Collaboration 2021 2021
Grey Matter CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
6sense Legacy 6sense Account Engagement Platform Account Based Marketing CRM n/a 2024 2024
In 2024, Grey Matter implemented 6sense Account Engagement Platform on their website. The 6sense Account Engagement Platform is deployed at the web layer to capture account level intent and engagement signals and to function as Grey Matter's Account Based Marketing engine. Configuration centers on account identification, intent monitoring, engagement scoring, and website personalization to prioritize accounts for marketing and sales. The deployment instruments site pages to resolve sessions to accounts and builds account engagement profiles used by marketing and sales engagement workflows. Governance emphasizes centralized campaign orchestration and measurement using account based engagement metrics and standardized qualification criteria.
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2019 2019
Grey Matter ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2022 2022
Grey Matter PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Grey Matter IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Grey Matter

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Grey Matter Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grey Matter IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grey Matter digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Grey Matter Technographics
Grey Matter is a Distribution organization based in United Kingdom, with around 107 employees and annual revenues of $65.5 million.
Grey Matter operates a diverse technology stack with applications such as Tawk.to, Slack Connect and 6sense Account Engagement Platform, covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Grey Matter has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Tawk.to, Salesforce and 6sense.
Grey Matter recently adopted applications including 6sense Account Engagement Platform in 2024, Slack Connect in 2022 and New Relic APM in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grey Matter’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Grey Matter’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grey Matter technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.