GROHE AG
Feldmuehleplatz 15,
Dusseldorf, 40545,
Germany
Dusseldorf, 40545,
Germany
49 211 9130-3000
Manufacturing
GROHE AG Technographics
GROHE AG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GROHE AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 GROHE AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GROHE AG has purchased the following applications: Serrala FinanceSuite for AP Automation in 2013, softgarden ATS for Applicant Tracking System in 2016, IBM Maximo for Enterprise Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GROHE AG is running and its propensity to invest more and deepen its relationship with Serrala , SAP , softgarden e-recruiting GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GROHE AG revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GROHE AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GROHE AG Tech Stack and Enterprise Applications
GROHE AG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2013 | 2013 |
In 2013, GROHE AG deployed Serrala FinanceSuite as its AP Automation solution, targeting the accounts payable lifecycle within the corporate finance organization. The initiative established Serrala FinanceSuite as the centralized platform for invoice intake and payment orchestration across GROHE AG finance operations.
Serrala FinanceSuite was configured to support automated invoice capture and validation, electronic invoice processing, workflow approvals, three way PO matching, exception routing, and payment scheduling. The implementation included vendor master synchronization and AP posting controls to ensure consistent ledger handoffs and auditability.
The deployment integrated Serrala FinanceSuite with Hanse Orga Autobank for payment execution and bank file exchange, and implemented interfaces to the corporate ERP for automated posting of AP ledger entries. Bank connectivity and secure file transfer mechanisms were part of the integration scope to support end to end invoice to payment flows.
Governance changes emphasized centralized AP processing, formal approval matrices, segregation of duties controls, and electronic audit trails driven by the application workflow. Rollout was organized as a phased finance adoption with configuration governance and operational handover to accounts payable teams.
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ERP Financial | ERP |
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1999 | 2000 |
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GROHE AG HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| softgarden e-recruiting GmbH | Legacy | softgarden ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, GROHE AG deployed softgarden ATS as an Applicant Tracking System. The implementation is surfaced on the public career site at grohe.softgarden.io, where job postings are published and candidate applications are captured directly into softgarden ATS, supporting GROHE AG Talent Acquisition and HR functions.
softgarden ATS was configured to manage job posting creation, applicant intake, candidate screening workflows, and interview coordination, reflecting common Applicant Tracking System capabilities. Configuration emphasized career site integration and embedded application forms to capture structured candidate data and maintain application status across requisition-driven workflows, with operational governance assigned to HR and Talent Acquisition for requisition approvals, interview orchestration, and recruiting data privacy controls.
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Core HR | HCM |
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2020 | 2020 |
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GROHE AG ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, GROHE AG deployed IBM Maximo to establish an Enterprise Asset Management platform supporting maintenance and operations across its manufacturing organization. The IBM Maximo implementation was positioned as the central EAM application to consolidate asset master data and provide a unified maintenance planning and execution layer.
Configuration work focused on core Enterprise Asset Management capabilities, including an asset registry, work order management, preventive maintenance scheduling, and spare parts inventory controls. The implementation included workflow and automation configuration for standardized maintenance processes, role based access controls, and structured work order lifecycles to align maintenance planning with operational calendars.
Integrations were implemented with enterprise identity and productivity systems, including Active Directory and an identity provider for authentication, and Microsoft Office for documentation and reporting. IT application management at GROHE administered the Atlassian suite, specifically JIRA service desk, Confluence, Bitbucket, Bamboo and Workplace by META, and maintained interfaces between those tools and IBM Maximo to coordinate service desk tickets, project tasks and asset records.
Governance and operational rollout emphasized IT led administration and user enablement, with user training and ongoing application support noted as part of the implementation approach. Business functions engaged included IT support, technical project management and plant maintenance, with governance routed through the IT Application Manager role based in Dusseldorf.
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GROHE AG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2020 |
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GROHE AG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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GROHE AG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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GROHE AG ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2020 | 2020 |
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GROHE AG Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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GROHE AG TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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GROHE AG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GROHE AG
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Material Disposition and Procurement | Director | Procurement | |
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Executive Vice President Manufacturing | VP | Finance | |
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Head of Supply Chain Planning | Director | Supply Chain | |
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Head of Logistics Procurement | Director | Procurement | |
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Head of Supply Balancing and BPO SAP SD Modu | Director | Supply Chain | |
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CIO | CXO | Finance | |
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Head of IT Services & Transformation Management | Director | IT | |
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Leader Finance Transformation, LIXIL EMENA / Global BPO, GROHE AG | Manager | Finance | |
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Executive Vice President Finance Fittings | VP | Finance | |
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Senior Manager Operations | Manager | Operations | |
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Quality Manager | Manager | Finance | |
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Field Service Specialist | Manager | Operations | |
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Field Service Specialist | Manager | Operations | |
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Co-CEO | CXO | Finance | |
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Leader Service Operations EMENA | Manager | Finance | |
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Apps Being Evaluated by GROHE AG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GROHE AG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GROHE AG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GROHE AG Technographics
GROHE AG is a Manufacturing organization based in Germany,
with around 7000 employees and annual revenues of $1.70 billion.
GROHE AG operates a diverse technology stack with applications such as
Serrala FinanceSuite, softgarden ATS and IBM Maximo,
covering areas like AP Automation, Applicant Tracking System and Enterprise Asset Management.
GROHE AG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, softgarden e-recruiting GmbH and IBM.
GROHE AG recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GROHE AG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GROHE AG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GROHE AG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.