Groupe Atlantic
44 boulevard des Etats-Unis,
La Roche Sur Yon, 85000,
France
La Roche Sur Yon, 85000,
France
33 2 51 44 34 34
Manufacturing
Groupe Atlantic Technographics
Groupe Atlantic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Atlantic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13000 Groupe Atlantic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Atlantic has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Microsoft 365 for Collaboration in 2017, Ibexa Personalization for Personalization and Product Recommendations in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Atlantic is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Ibexa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Atlantic revenues, which have grown to $3.47 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Atlantic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupe Atlantic Tech Stack and Enterprise Applications
Groupe Atlantic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2021 |
In 2019, Groupe Atlantic implemented SAP S/4 HANA as its core ERP Financial platform. The program was initiated within the company's manufacturing organization and is described in employee records as active since March 2019, with explicit business ownership in Sales and ongoing operational stewardship in France including the Merville site.
The SAP S/4 HANA deployment focused on ERP Financial capabilities, aligning financial accounting and accounts receivable with sales order processing and billing workflows to support the VENTES business function. Configuration work emphasized master data consolidation and transactional finance controls consistent with ERP Financial patterns, while business process alignment targeted order to cash and customer account management.
Operational coverage extended across Sales and Customer Service, with named roles such as Chef de projet métier Business project owner VENTES and Responsable Service Clients listed as continuing owners since the program start. This indicates governance centered on business project ownership for sales processes and dedicated service client responsibility at site level, supporting cross functional adoption between commercial and customer service teams.
Governance and rollout details show a sustained, business led implementation model, with the Business project owner for VENTES active from March 2019 to present, and local service client responsibility in Merville recorded for over a decade. The narrative reflects an SAP S/4 HANA deployment managed through business process ownership and site level operational stewardship, applied to Groupe Atlantic's ERP Financial landscape.
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ERP Financial | ERP |
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2017 | 2017 |
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Groupe Atlantic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Groupe Atlantic deployed Microsoft 365 to establish a companywide Collaboration platform for its 13,000 employees. The Microsoft 365 implementation serves as the primary Collaboration locus for corporate communication, email and productivity workflows across the organization.
The deployment centers on standard Microsoft 365 capabilities including hosted email, cloud productivity applications, team collaboration and meeting services, and cloud file services for document storage and co-authoring. Microsoft 365 was configured to provide SharePoint Online intranet and document libraries, OneDrive user file storage, Microsoft Teams for synchronous collaboration and meetings, and Office desktop and web applications for knowledge worker productivity, with built-in compliance and information protection controls leveraged for content governance.
Operational control was organized around centralized tenant administration and policy enforcement to support corporate functions such as product engineering, sales, human resources and administrative teams. Groupe Atlantic Microsoft 365 Collaboration was positioned to unify internal communication and document lifecycle workflows, with governance practices focused on role based access, retention and records controls, and staged user rollout and training across the enterprise.
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Groupe Atlantic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ibexa | Legacy | Ibexa Personalization | Personalization and Product Recommendations | eCommerce | Almavia CX France | 2021 | 2021 |
In 2021, Groupe Atlantic France implemented Ibexa Personalization within the Personalization and Product Recommendations category to centralize tailored B2B experiences for distributors, installers and other professional customer segments across France and international markets. The program was delivered with implementation partner Almavia CX France and consolidated multiple product sites into a single B2B portal to provide authenticated, segment-aware experiences.
The deployment integrated Ibexa Personalization with the company digital experience platform and a customer data platform, creating a hyper-personalization layer that orchestrates segment-aware content, product recommendations and navigation adaptations. Configuration emphasized persona-driven rules, real-time profile stitching from the CDP and DXP delivery of catalog and content modules, while personalization capabilities were used to power recommendation widgets, contextual merchandising and content variations for distributor accounts.
Operational coverage spanned commerce, partner management and marketing workflows, and the initiative onboarded approximately 8,000 distributors into the unified portal. Integrations focused on DXP and CDP data flows to enable profile-driven segmentation, session-level personalization and persistent distributor preferences, with the unified portal consolidating previously distributed product catalogs and navigation paths.
Governance and rollout were organized as a portal consolidation and distributor onboarding program led alongside Almavia CX France, with segmented content governance and staged personalization rulesets guiding production rollout. Reported outcomes from the Ibexa case study include the onboarding of about 8,000 distributors and a usability finding that 91 percent of users found navigation intuitive, while the study documents the implemented personalization and hyper-personalization usage patterns.
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Groupe Atlantic SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2021 | 2022 |
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Warehouse Management | SCM |
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2021 | 2022 |
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Groupe Atlantic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2023 | 2024 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Groupe Atlantic TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2023 | 2023 |
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Groupe Atlantic PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Groupe Atlantic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Groupe Atlantic CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Groupe Atlantic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Groupe Atlantic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupe Atlantic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupe Atlantic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Groupe Atlantic Technographics
Groupe Atlantic is a Manufacturing organization based in France,
with around 13000 employees and annual revenues of $3.47 billion.
Groupe Atlantic operates a diverse technology stack with applications such as
SAP S/4 HANA, Microsoft 365 and Ibexa Personalization,
covering areas like ERP Financial, Collaboration and Personalization and Product Recommendations.
Groupe Atlantic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Ibexa.
Groupe Atlantic recently adopted applications including
Kyriba Treasury in 2023, Salesforce Sales Cloud in 2021 and Salesforce Marketing Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupe Atlantic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupe Atlantic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupe Atlantic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.