Groupe Clarins
12 avenue de la Porte des Ternes,
Paris, 75017,
France
Paris, 75017,
France
33 1 47 38 12 12
Consumer Packaged Goods
Groupe Clarins Technographics
Groupe Clarins Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Clarins and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8500 Groupe Clarins employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Clarins has purchased the following applications: Salesforce Commerce Cloud for eCommerce in 2019, AB Tasty Instant Analytics for Marketing Analytics in 2021, Infor Movex ERP - Procurement for Procurement in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Clarins is running and its propensity to invest more and deepen its relationship with Salesforce , AB Tasty , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Clarins revenues, which have grown to $1.79 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Clarins intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupe Clarins Tech Stack and Enterprise Applications
Groupe Clarins eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Groupe Clarins implemented Salesforce Commerce Cloud to power its public online storefront. The deployment uses Salesforce Commerce Cloud as the primary eCommerce engine on the company website to deliver product presentation, merchandising, and checkout experiences for direct-to-consumer channels.
The implementation configures core Commerce Cloud capabilities, including storefront rendering, product catalog management, merchandising and promotions orchestration, content management for product and marketing pages, and checkout and payment workflows. Salesforce Commerce Cloud is used to centralize catalog and merchandising rules, support personalization and promotional campaigns, and manage web content for product launches and seasonal assortments.
Operationally the rollout is focused on the public website and the digital commerce function, impacting eCommerce, digital marketing, merchandising, and customer service teams. Governance centers on commerce operations and merchandising workflows, with role-based content and promotion authoring to control live catalog and campaign changes. The configuration reflects a SaaS commerce architecture, where Salesforce Commerce Cloud provides hosted storefront capabilities and centralized commerce tooling for Groupe Clarins eCommerce operations.
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Groupe Clarins CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AB Tasty | Legacy | AB Tasty Instant Analytics | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Groupe Clarins deployed AB Tasty Instant Analytics on their website, adopting the solution as their Marketing Analytics layer for web experimentation and behavioral measurement. The deployment was implemented as a client side analytics tag to capture page views, custom events, and experiment exposure data, with AB Tasty Instant Analytics instrumented to surface real time experiment reporting and visitor segmentation for digital teams.
Configuration centered on experiment tracking, goal and funnel definitions, and real time dashboards to support A B testing and personalization measurement. The implementation included custom event schemas and page level instrumentation to align marketing campaign KPIs with experiment outcomes, enabling marketing and e commerce functions to access consolidated reporting through AB Tasty Instant Analytics.
Operational governance emphasized experiment lifecycle management and reporting handoffs, with naming conventions and centralized dashboards to standardize analysis across marketing and digital analytics teams. Rollout scope remained focused on the corporate website and associated commerce pages, positioning AB Tasty Instant Analytics as the primary Marketing Analytics source for on site experimentation and behavioral insights.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Groupe Clarins Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Movex ERP - Procurement | Procurement | Procurement | n/a | 2015 | 2015 |
In 2015, Groupe Clarins implemented Infor Movex ERP - Procurement as part of the SCOOP project, Supply Chain Optimal Operations Planning. The Infor Movex ERP - Procurement deployment was coordinated with the roll-out of Clarins ERP M3 on the Demand and Procurement Module to align procurement execution with demand signals. The implementation targeted procurement and demand planning business functions across Clarins' supply chain organization and positioned Procurement as the system of record for purchasing workflows.
Configuration work emphasized Product Master Data management, including enrichment, cleansing, and catalogue review, and the implementation of standard Procurement functional workflows. Infor Movex ERP - Procurement was configured to support supplier catalogue management, requisition to purchase order processing, purchase order lifecycle controls, and catalog governance to standardize item master attributes and purchasing rules.
The Infor Movex ERP - Procurement instance was integrated into the M3 demand and procurement module rollout, creating a direct data flow between demand planning and procurement execution within the SCOOP program. This integration focused on synchronizing product master data and procurement transactions with demand inputs to improve operational coordination between planning and purchasing teams.
Governance activity included creating and maintaining standard operational procedures, establishing product master data stewardship processes, and documenting operational workflows for catalogue updates and approval routing. These governance measures were used to formalize procurement process controls and sustain ongoing data quality initiatives under the SCOOP program.
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Groupe Clarins IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Groupe Clarins
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Apps Being Evaluated by Groupe Clarins Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupe Clarins IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupe Clarins digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Groupe Clarins Technographics
Groupe Clarins is a Consumer Packaged Goods organization based in France,
with around 8500 employees and annual revenues of $1.79 billion.
Groupe Clarins operates a diverse technology stack with applications such as
Salesforce Commerce Cloud, AB Tasty Instant Analytics and Infor Movex ERP - Procurement,
covering areas like eCommerce, Marketing Analytics and Procurement.
Groupe Clarins has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, AB Tasty and Infor.
Groupe Clarins recently adopted applications including
AB Tasty Instant Analytics in 2021, Salesforce Sales Cloud in 2021 and Salesforce Commerce Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupe Clarins’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupe Clarins’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupe Clarins technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.