Groupe Mr.Bricolage
1 rue Montaigne,
La Chapelle-Saint-Mesmin, 45380,
France
La Chapelle-Saint-Mesmin, 45380,
France
33 2 38 43 50 00
Retail
Groupe Mr.Bricolage Technographics
Groupe Mr.Bricolage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Mr.Bricolage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 499 Groupe Mr.Bricolage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Mr.Bricolage has purchased the following applications: Serrala FinanceSuite for AP Automation in 2014, Wynd OMS for Order Management in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Mr.Bricolage is running and its propensity to invest more and deepen its relationship with Serrala , Thematic Group , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Mr.Bricolage revenues, which have grown to $344.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Mr.Bricolage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupe Mr.Bricolage Tech Stack and Enterprise Applications
Groupe Mr.Bricolage ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2014 | 2014 |
In 2014, Groupe Mr.Bricolage implemented Serrala FinanceSuite as an AP Automation solution. The deployment focused on accounts payable and core finance workflows, positioning Serrala FinanceSuite to standardize invoice intake, approval routing, and payment orchestration within the retailer's finance organization in France.
The implementation configured typical AP Automation functional modules including automated invoice capture and data extraction, configurable approval workflow and exception management, supplier master data controls, and payment scheduling with reconciliation capabilities. Serrala FinanceSuite was used to centralize invoice processing logic and enforce rule-based routing and validations across invoice lifecycle stages.
Operational coverage concentrated on the finance and accounts payable teams, with governance centered on role based access, audit trails, and approval matrices to support financial controls. Process standardization and documented operating procedures accompanied the rollout to align AP practices across corporate finance and store-level procurement touchpoints.
The narrative records a structured adoption of Serrala FinanceSuite by Groupe Mr.Bricolage in 2014, reflecting the company application category relationship: Groupe Mr.Bricolage Serrala FinanceSuite AP Automation accounts payable and finance functions.
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Groupe Mr.Bricolage SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thematic Group | Legacy | Wynd OMS | Order Management | SCM | n/a | 2018 | 2019 |
In 2018, Groupe Mr.Bricolage implemented Wynd OMS as its Order Management solution under the Rebond strategic plan while creating a dedicated digital domain inside the DSI. The implementation ran in parallel with PIM Akeneo and a Magento ecommerce project and was executed within an environment that also included SAP, the Unimag point of sale system, and an existing Wynd back office.
Wynd OMS was configured to deliver order orchestration, multichannel order routing, store fulfillment, and inventory visibility consistent with Order Management functional expectations. The full application name Wynd OMS was instrumented to manage order lifecycle events, fulfillment workflows, and automated status synchronization across channels.
Integrations were implemented with Akeneo PIM for product data, Magento for the web storefront, SAP for backend master and financial data flows, and Unimag POS for in-store transaction and stock synchronization. Operational coverage included a major ecommerce site, 600 physical stores, four data centers, and the maintenance of over 400 business flows, aligning ecommerce, supply chain, store operations, inventory management, and IT operations around a unified order orchestration layer.
Governance emphasized creation and organization of the new digital domain within the DSI, the establishment of teams, targeted training, and evangelization of digital processes. Project direction centralized management of PIM and BackOffice web initiatives, supplier coordination, and ongoing maintenance operations with Wynd OMS integrated into the MCO framework.
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Groupe Mr.Bricolage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, Groupe Mr.Bricolage deployed Xandr Invest (ex AppNexus DSP) on its website. Xandr Invest (ex AppNexus DSP) functions as the retailer's Digital Advertising Platform, supporting programmatic media buying, audience targeting, and campaign execution for digital marketing and e-commerce business functions.
The implementation integrates the cloud hosted DSP into the public website through client side ad tags and tracking pixels, enabling real time bidding, bid management, creative serving, and performance reporting. Operational ownership is situated with digital marketing and ad operations teams who use campaign management, reporting dashboards, and audience segmentation capabilities to operate site level inventory and programmatic buys. The integration is visible in the site page source, linking page level inventory and audience signals to DSP bid streams and reporting.
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Marketing Analytics | CRM |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Groupe Mr.Bricolage
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Accounting manager | Manager | Finance | |
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Group Accounting Director | Director | Finance | |
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IT project manager | Manager | IT | |
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Apps Being Evaluated by Groupe Mr.Bricolage Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupe Mr.Bricolage IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupe Mr.Bricolage digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Groupe Mr.Bricolage Technographics
Groupe Mr.Bricolage is a Retail organization based in France,
with around 499 employees and annual revenues of $344.0 million.
Groupe Mr.Bricolage operates a diverse technology stack with applications such as
Serrala FinanceSuite, Wynd OMS and Xandr Invest (ex AppNexus DSP),
covering areas like AP Automation, Order Management and Digital Advertising Platform.
Groupe Mr.Bricolage has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Thematic Group and Microsoft.
Groupe Mr.Bricolage recently adopted applications including
Wynd OMS in 2018, Xandr Invest (ex AppNexus DSP) in 2017 and Quantcast Measure in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupe Mr.Bricolage’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupe Mr.Bricolage’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupe Mr.Bricolage technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.