GroupM Nordic
3 World Trade Center, 175 Greenwich St,
New York, 10006, NY,
United States
New York, 10006, NY,
United States
1 212-297-8181
Professional Services
GroupM Nordic Technographics
GroupM Nordic Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GroupM Nordic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36000 GroupM Nordic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GroupM Nordic has purchased the following applications: Expandi Group AccountInsight ABA for Account Based Marketing in 2019, Filestage Insights for Analytics and BI in 2023, IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GroupM Nordic is running and its propensity to invest more and deepen its relationship with Expandi Group , Filestage , Jobvite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GroupM Nordic revenues, which have grown to $7.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GroupM Nordic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GroupM Nordic Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Expandi Group | Legacy | Expandi Group AccountInsight ABA | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019, GroupM Nordic implemented Expandi Group AccountInsight ABA in an Account Based Marketing deployment to enable programmatic B2B advertising and account-level engagement. Expandi Group AccountInsight ABA was configured to target decision-makers at named accounts using banner advertising and programmatic audience activation. The implementation focused on account targeting and audience segmentation capabilities, programmatic banner ad serving, campaign orchestration, and measurement and reporting modules consistent with Account Based Marketing workflows. Configuration emphasized deterministic account lists, creative rotation across account cohorts, frequency management and campaign-level analytics inside Expandi Group AccountInsight ABA. Operational coverage centered on B2B agency and digital teams within GroupM Nordic, aligning demand generation, media planning and client services to account-based media buys. The solution was integrated into agency campaign workflows and designed to interface with programmatic ad exchanges and demand side platforms to execute account-level impressions and tracking. Governance introduced centralized campaign coordination and ABM approval processes to align media, client services and brand teams, with standardized reporting on account reach and engagement. The deployment was intended to accelerate brand awareness and sales velocity at scale, reflecting programmatic B2B strategies Expandi Group AccountInsight ABA has delivered for agencies including Mediacom, Mindshare and GroupM and for enterprise customers such as Siemens, Toyota, ATOS, Abbott and Lenovo. | |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Lead Generation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Filestage | Legacy | Filestage Insights | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 | In 2023, GroupM Nordic implemented Filestage Insights in the Analytics and BI category to instrument and centralize analytics for marketing and media content review workflows. Filestage Insights was deployed to provide visibility into approval cycles and reviewer activity for regional creative and media teams, with the Filestage case study citing input from a GroupM INCA lead on the deployment in the Philippines and broader APAC operations. Configuration emphasized analytics and reporting capabilities within Filestage Insights, including review lifecycle dashboards, approval-tracking metrics, and reviewer performance indicators. The implementation populated structured review events and metadata to enable visualization of review bottlenecks, cycle time segmentation, and precision of feedback across assets, consistent with standard Analytics and BI functional workflows. Operational coverage focused on marketing and media review processes in the Philippines and APAC, where the platform replaced decentralized email approvals with centralized review workflows and shared asset commenting. Governance changes included introducing a single-source review workflow and role-based reviewer responsibilities to enforce consistent approval stages and auditability within Filestage Insights. The Filestage case study reports measurable operational benefits, specifically a reduction in the team’s daily approval-related email volume by roughly 25 to 30 percent and improved review precision in APAC, reflecting measurable inbox and time savings documented during rollout. Filestage Insights served as the analytic layer to monitor adoption and to surface ongoing process improvement opportunities for GroupM Nordic’s marketing and media functions. | |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Core HR | HCM |
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2018 | 2018 |
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Employee Experience | HCM |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Asset Management | Content Management |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2019 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2018 | 2018 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ML and Data Science Platforms | AI Development |
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2016 | 2017 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at GroupM Nordic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GroupM Nordic Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GroupM Nordic Technographics
GroupM Nordic is a Professional Services organization based in United States,
with around 36000 employees and annual revenues of $7.20 billion.
GroupM Nordic operates a diverse technology stack with applications such as
Expandi Group AccountInsight ABA, Filestage Insights and IBM Cloud (formerly IBM Bluemix and IBM SoftLayer),
covering areas like Account Based Marketing, Analytics and BI and Application Hosting and Computing Services.
GroupM Nordic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Expandi Group, Filestage and IBM.
GroupM Nordic recently adopted applications including
ContactOut in 2025, Equativ Platform in 2024 and Filestage Insights in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GroupM Nordic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GroupM Nordic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GroupM Nordic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.