GroupM Nordic
3 World Trade Center, 175 Greenwich St,
New York, 10006, NY,
United States
New York, 10006, NY,
United States
1 212-297-8181
Professional Services
GroupM Nordic Technographics
GroupM Nordic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GroupM Nordic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36000 GroupM Nordic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GroupM Nordic has purchased the following applications: Mediaocean BCC AdSystems for ERP Financial in 2019, Adrenalin Max HCM for Core HR in 2018, IBM Watson Studio (ex IBM Data Science Experience) for ML and Data Science Platforms in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GroupM Nordic is running and its propensity to invest more and deepen its relationship with Mediaocean , Adrenalin , inFeedo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GroupM Nordic revenues, which have grown to $7.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GroupM Nordic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GroupM Nordic Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mediaocean | Legacy | Mediaocean BCC AdSystems | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, GroupM Nordic implemented Mediaocean BCC AdSystems as an ERP Financial application. The deployment aligned with GroupM’s use of Mediaocean and Prisma as the system of record for media planning, buying and media finance operations in the United States. Mediaocean BCC AdSystems was positioned to extend agency financial controls beyond planning and buying into billing and reconciliation.
Module selection emphasized billing, reconciliation and core ERP-style financials, module usage inferred from Mediaocean Prisma capabilities and Mediaocean’s acquisition of BCC AdSystems. Functional coverage targeted agency finance workflows including invoice processing, vendor billing orchestration and reconciliation across client media buys. The configuration approach reflects standard media finance functional flows typical for ERP Financial applications in agency environments.
Integrations included Mediaocean and Prisma as the primary system-of-record for media transactions, maintaining a unified data model between media buying and finance. Operational scope covered agency teams and media finance functions in the United States, with the BCC AdSystems capability supporting agency financials for APAC and global units. Governance emphasis centered on standardizing buying and reconciliation processes across agency teams and CTV and streaming workflows to unify finance operations.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adrenalin | Legacy | Adrenalin Max HCM | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, GroupM Nordic implemented Adrenalin Max HCM as a Core HR platform to establish a single source of truth for employee insights across seven companies in its network. The deployment focused on consolidating dispersed workforce data into a centralized HR record and reporting store to support HR and people analytics functions.
The implementation configured core Human Capital Management capabilities consistent with the Core HR category, including centralized employee profile management, organizational hierarchy modeling, position and headcount tracking, and consolidated workforce reporting. Adrenalin Max HCM was used to standardize personnel attributes and data taxonomy across the seven legal entities, enabling unified employee insights and cross-entity aggregation of HR attributes.
Operational scope covered HR teams and people analytics stakeholders across the seven companies, with the system servicing HR operations, workforce planning inputs, and talent oversight workflows. The solution centralized employee data sources from dispersed business units, providing a consistent data model for downstream reporting and decision support.
Governance and rollout emphasized consolidated data stewardship and role based access controls to protect sensitive HR information while enabling cross-company reporting. Implementation workstreams included data consolidation, taxonomy alignment, and phased entity onboarding to ensure the Adrenalin Max HCM Core HR instance served as the authoritative employee data source for GroupM Nordic.
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Employee Experience | HCM |
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2019 | 2019 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson Studio (ex IBM Data Science Experience) | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, GroupM Nordic implemented IBM Watson Studio (ex IBM Data Science Experience) within the ML and Data Science Platforms category to accelerate advanced analytics and machine learning across its Nordic operations. The work centered on the Copenhagen based data science team and leveraged IBM technology to provide both rapid data exploration and production model workflows.
The deployment combined IBM Watson Analytics for rapid data discovery with IBM Watson Studio to build, train and deploy models, incorporating interactive development environments such as Jupyter Notebooks and RStudio, and Watson Machine Learning for model experimentation and serving. Functional capabilities implemented included built in data discovery, collaborative notebooks, model versioning, automated model training pipelines and production deployment orchestration to support iterative prototyping.
The architecture was implemented with flexible runtime options, able to run in the IBM Cloud, in a private cloud or on desktops, enabling elastic compute to ingest and process huge datasets. Integrations explicitly included ingestion of data from Google, Facebook and client sources, and the platform was used to operationalize models by deploying them directly on client websites to influence campaign behavior in near real time.
Governance and process changes focused on creating a continuous reanalyze and monitoring loop for campaign performance, with teams constantly tweaking parameters and tracking results to refine hypotheses and models during campaigns. The program delivered faster time to production, with the first model moved into production in less than a month, and enabled a new client facing service that embeds machine learning into advertising execution and campaign intelligence.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Lead Generation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GroupM Nordic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GroupM Nordic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GroupM Nordic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GroupM Nordic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD GroupM Nordic Technographics
GroupM Nordic is a Professional Services organization based in United States,
with around 36000 employees and annual revenues of $7.20 billion.
GroupM Nordic operates a diverse technology stack with applications such as
Mediaocean BCC AdSystems, Adrenalin Max HCM and IBM Watson Studio (ex IBM Data Science Experience),
covering areas like ERP Financial, Core HR and ML and Data Science Platforms.
GroupM Nordic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mediaocean, Adrenalin and IBM.
GroupM Nordic recently adopted applications including
ContactOut in 2025, Equativ Platform in 2024 and Filestage Insights in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GroupM Nordic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GroupM Nordic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GroupM Nordic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.