Groupon
600 W Chicago Suite 400,
Chicago, 60654, IL,
United States
Chicago, 60654, IL,
United States
1 312-334-1579
Retail
Groupon Technographics
Groupon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2213 Groupon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupon has purchased the following applications: Coupa Invoice for AP Automation in 2018, Greenhouse ATS for Applicant Tracking System in 2018, FreeWheel Demandsuite for Agency Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupon is running and its propensity to invest more and deepen its relationship with Coupa Software , Oracle , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupon revenues, which have grown to $515.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupon Tech Stack and Enterprise Applications
Groupon ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, Groupon implemented Coupa Invoice to automate accounts payable workflows and establish a centralized AP processing layer. The Coupa Invoice deployment was executed as part of a broader Business Spend Management platform initiative, and it was explicitly focused on AP Automation alongside procurement, contracts, expenses, and spend analytics capabilities within the Coupa BSM suite.
The implementation configured core AP Automation modules including invoice capture and validation, PO matching to invoices, automated approval workflows with dynamic approval chain adjustment, and spend visibility through analytics. Coupa Invoice was configured to increase PO-backed invoice processing and to provide treasury and finance teams with matched invoice and purchase order data to support accrual planning and budget visibility.
Groupon deployed Coupa as a cloud platform to cover procurement and finance functions across its global organization, supporting roughly 4,000 users. Operational ownership was deliberately lean, with two employees allocating part of their time to administer the platform, demonstrating low administrative overhead and a cloud-native operational model.
Governance and process restructuring moved sourcing and spend controls out of manually managed spreadsheets into structured workflows inside Coupa, enabling centralized approvals and supplier invoice lifecycle management. Outcomes reported from the Coupa Invoice implementation include doubling the number of invoices backed by purchase orders to reach approximately 80 percent and redeploying staff effort away from spreadsheet maintenance toward higher value priorities, while maintaining minimal administrative oversight.
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ERP Financial | ERP |
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2017 | 2017 |
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Expense Management | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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Groupon HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Groupon implemented Greenhouse ATS as its Applicant Tracking System. The application is surfaced on Groupon's public careers site at https://job-boards.eu.greenhouse.io/groupon, enabling online job posting and direct candidate application capture through that hosted careers experience. Groupon operates in retail with approximately 2213 employees and deployed Greenhouse ATS to centralize recruiting activity across corporate hiring teams.
Greenhouse ATS was configured to handle requisition management, candidate tracking, interview orchestration, and offer workflow operations, reflecting standard Applicant Tracking System capabilities. Operational coverage focused on recruiting and human resources, with configuration to publish roles to the external careers site, capture applicant profiles, and standardize interview scorecards and hiring stage progression. Governance work centered on recruiting process standardization and careers site integration to ensure a consistent candidate experience and orchestrated hiring workflows.
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Benefits Administration | HCM |
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2013 | 2013 |
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Compensation Management | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2013 | 2013 |
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HR Compliance | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2014 | 2014 |
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Recruiting Chatbot | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2016 | 2016 |
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Groupon ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Groupon deployed FreeWheel Demandsuite on its website. The deployment uses FreeWheel Demandsuite as an Agency Management solution to centralize agency-facing workflows and manage demand orchestration for Groupon's digital advertising inventory.
Implementation concentrated on agency relationship management, campaign trafficking, inventory allocation, creative scheduling, and consolidated reporting, reflecting core Agency Management functionality. FreeWheel Demandsuite was configured to surface campaign controls and delivery metrics to ad operations and marketing teams. These functional modules supported campaign setup and ongoing trafficking within the web environment.
The solution is embedded in Groupon's web advertising layer and operates at the site delivery touchpoints where demand is served. Operational scope includes advertising operations and marketing groups responsible for campaign governance, trafficking, and reporting across the e-commerce site. Deployment architecture centers on web facing integration of FreeWheel Demandsuite to orchestrate demand and agency workflows.
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Groupon AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Groupon Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2011 | 2018 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Groupon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Groupon Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2018 | 2018 |
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Groupon eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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Groupon CRM
Groupon EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2013 | 2013 |
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Groupon ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Groupon Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2020 | 2020 |
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Procurement | Procurement |
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2018 | 2018 |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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Groupon TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2013 | 2013 |
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Groupon PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Groupon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Data Warehouse Appliance | IaaS |
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2014 | 2014 |
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Database Management | IaaS |
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2014 | 2014 |
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Groupon CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Groupon
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Vice President of HR | VP | HR | |
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VP Global HR | VP | HR | |
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Director of Recruiting | Director | HR | |
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Chief People Officer | CXO | HR | |
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Head of Data Governance and Data Strategy | Director | IT | |
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Head Of Strategy & Analytics | Director | Finance | |
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BI Product Manager | Manager | IT | |
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Director, Revenue Management / Merchandising / Planning | Director | Finance | |
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Vice President, Local Sales | VP | Sales | |
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Regional Vice President of Sales | VP | Finance | |
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Head of Sales - Getaways | Director | Sales | |
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Director Sales Operations | Director | Sales | |
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CEO | CXO | Finance | |
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Director of Sales & Business Development | Director | Sales | |
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Global Head of Talent Acquisition & HR Operations | Director | HR | |
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Regional Sales Director; Merchant Support / Inbound Sales / On-Boarding | Director | Sales | |
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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Senior Vice President, Operations | VP | Operations | |
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CTO of Platform | CXO | IT | |
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Global Enterprise Data Center Operations & Architecture | Manager | IT | |
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Head of Product and Technology | Director | IT | |
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Senior Big Data Hadoop Platform Engineer/Architect | Manager | IT | |
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VP Finance, Chief Procurement Officer (CPO) | CXO | Procurement | |
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COO | CXO | Finance | |
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HR Business Partner | Manager | HR | |
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Director HR | Director | HR | |
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Director - Strategic Planning & Analytics - Customer Experience - Global Operations | Director | Customer Service | |
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Global Head of Customer Experience Training | Director | Customer Service | |
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Customer Service Area Manager | Manager | Customer Service | |
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Interim Chief Financial Officer | CXO | Finance | |
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Vice President - Chief Accounting Officer | CXO | Finance | |
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Director of Tax | Director | Finance | |
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Senior Tax Accountant | Manager | Finance | |
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Senior Manager, Global Indirect Tax | Manager | Finance | |
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Senior Manager International Tax | Manager | Finance | |
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Senior Manager, Tax Accounting | Manager | Finance | |
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Country HR Business Partner, US | Director | HR | |
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Vice President Global Human Resources | VP | HR | |
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Manager II, Talent Acquisition | Manager | HR | |
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Senior Director, Global Operations - Customer and Merchant Global Contact Centers | Director | Customer Service | |
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Customer Success Manager | Manager | Customer Service | |
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Chief Marketing Officer | CXO | Marketing | |
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Head of Enterprise Sales | Director | Finance | |
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Global Head of Talent Aquisition | Director | HR | |
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Recruiting Coordinator | Manager | HR | |
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Manager, Recruiting - NAM & Sales | Manager | HR | |
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HR Operations Specialist | Non Manager | HR | |
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HR Generalist | Non Manager | HR | |
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Benefits and Equity Administrator | Non Manager | HR | |
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Performance and Quality Lead - NAM HR Operations | Non Manager | HR | |
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Apps Being Evaluated by Groupon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupon IT executives and key decision makers. This section highlights Groupon's latest recorded technology evaluations, including MediaMath for Digital Advertising Platform on 2025-01-27 and SiteMinder for Hospitality ERP on 2024-11-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-01-27 | Groupon | Evaluated | MediaMath | MediaMath | Digital Advertising Platform | CRM |
| 2024-11-06 | Groupon | Evaluated | SiteMinder | SiteMinder | Hospitality ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Groupon Technographics
Groupon is a Retail organization based in United States,
with around 2213 employees and annual revenues of $515.0 million.
Groupon operates a diverse technology stack with applications such as
Coupa Invoice, Greenhouse ATS and FreeWheel Demandsuite,
covering areas like AP Automation, Applicant Tracking System and Agency Management.
Groupon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Greenhouse and FreeWheel, A Comcast Company.
Groupon recently adopted applications including
LexisNexis ThreatMetrix in 2023, PayPal Enterprise in 2021 and Equifax I-9 Anywhere in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.