Groupon

600 W Chicago Suite 400,
Chicago, 60654, IL,
United States

https://www.groupon.com/

1 312-334-1579

Retail

Groupon Technographics

Groupon Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Groupon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2213 Groupon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Groupon has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2019, MicroStrategy ONE Analytics for Analytics and BI in 2011, Coupa Invoice for AP Automation in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Groupon is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , MicroStrategy , Coupa Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Groupon revenues, which have grown to $515.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Groupon Data, Technology Stack, and Enterprise Applications

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
FreeWheel, A Comcast Company	Legacy	FreeWheel Demandsuite	Agency Management	ERP Services and Operations	n/a	2019	2019

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2011	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2018	2018

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Coupa Software	Legacy	Coupa Invoice	AP Automation	ERP Financial Management	n/a	2018	2018
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Financial Consolidation and Close	ERP Financial Management	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Applicant Tracking System	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Compliance	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Recruiting Chatbot	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2016	2016

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Warehouse Appliance	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	IaaS	Subscribe	2021	2021

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2021	2021

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2021	2021

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Artificial Intelligence Marketing	AI-Powered Application	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2016	2016

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Call Center, Customer Experience	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2008	2008
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2012	2013
Subscribe	Subscribe	Subscribe	Sales Engagement	CRM	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2012	2012

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Procurement	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Procure to Pay	Procurement	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2018	2018

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce Fraud Protection	eCommerce	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Product Review Management	eCommerce	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2019	2019

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2013	2013

IT Decision Makers and Key Stakeholders at Groupon

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Senior Vice President of HR	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP Global HR	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director of Recruiting	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief People Officer	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of Data Governance and Data Strategy	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head Of Strategy & Analytics	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	BI Product Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director, Revenue Management / Merchandising / Planning	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Local Sales	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Regional Vice President of Sales	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Sales - Getaways	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Director Sales Operations	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	CEO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director of Sales & Business Development	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Talent Acquisition & HR Operations	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Regional Sales Director; Merchant Support / Inbound Sales / On-Boarding	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	CEO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Operations	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	CTO of Platform	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Global Enterprise Data Center Operations & Architecture	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Product and Technology	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Big Data Hadoop Platform Engineer/Architect	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP Finance, Chief Procurement Officer (CPO)	CXO	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	COO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	HR Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director HR	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director - Strategic Planning & Analytics - Customer Experience - Global Operations	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Customer Experience Training	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Service Area Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Interim Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President - Chief Accounting Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director of Tax	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Tax Accountant	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager, Global Indirect Tax	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager International Tax	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager, Tax Accounting	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Country HR Business Partner, US	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Global Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager II, Talent Acquisition	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, Global Operations - Customer and Merchant Global Contact Centers	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Success Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Chief Marketing Officer	CXO	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Head of Enterprise Sales	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Talent Aquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Recruiting Coordinator	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Recruiting - NAM & Sales	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Operations Specialist	Non Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Generalist	Non Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Benefits and Equity Administrator	Non Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Performance and Quality Lead - NAM HR Operations	Non Manager	HR	Subscribe	Subscribe

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Apps Being Evaluated by Groupon Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Groupon Technographics

ERP Services and Operations

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Analytics and BI

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ERP Financial Management

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HCM

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IaaS

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ITSM

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PaaS

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AI-Powered Application

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CRM

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