Grupo de Moda SOMA
Rua Aristides Lobo, 71 Rio Comprido,
Rio De Janeiro, 20250-450, RJ,
Brazil
Rio De Janeiro, 20250-450, RJ,
Brazil
55 21 2503 6850
Retail
Grupo de Moda SOMA Technographics
Grupo de Moda SOMA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo de Moda SOMA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4700 Grupo de Moda SOMA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo de Moda SOMA has purchased the following applications: Flash Benefits for Benefits Administration in 2024, StoneCo POS for Point Of Sale in 2021, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo de Moda SOMA is running and its propensity to invest more and deepen its relationship with Flash , StoneCo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo de Moda SOMA revenues, which have grown to $620.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo de Moda SOMA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo de Moda SOMA Tech Stack and Enterprise Applications
Grupo de Moda SOMA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flash | Legacy | Flash Benefits | Benefits Administration | HCM | n/a | 2024 | 2024 |
In 2024, Grupo de Moda SOMA implemented Flash Benefits, deploying Flash's multibenefits platform together with a Visa multibenefit card to centralize benefits and increase employee flexibility. The initiative targeted Benefits Administration for its Brazil workforce as an HR and benefits administration deployment focused on improving the employee experience.
The implementation used Flash Benefits with the vendor described benefits module to enable multibenefits wallet functionality and card based disbursement, and configured capabilities to simplify supplier and contracts management. Functional emphasis in the deployment included centralized benefits configuration, flexible benefit allocation, and card enabled payment flows for employee purchases.
Rollout followed a phased six month plan executed across HR and benefits administration functions in Brazil, covering Grupo de Moda SOMA operations and its approximately 4,700 employees. The phased approach allowed incremental provisioning of the benefits module, staged card issuance, and consolidation of supplier management under a single platform.
Governance actions reorganized benefits administration workflows to centralize contract and supplier oversight and to streamline HR approval processes. The change produced a 17 point increase in satisfaction with benefits on the company GPTW survey, and Flash Benefits acted as the central Benefits Administration platform supporting the new operating model.
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Core HR | HCM |
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2024 | 2024 |
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Grupo de Moda SOMA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| StoneCo | Legacy | StoneCo POS | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Grupo de Moda SOMA implemented StoneCo POS in the Point Of Sale category to unify payments across eight e-commerce brands and more than 250 stores in Brazil. The deployment prioritized payments and finance functions and retail operations to support omnichannel checkout and prateleira infinita.
Stone’s Pagar.me partnered with Grupo Soma to integrate online and in-store payment flows, using Pinpad Stone devices integrated in TEF and a POS backup to ensure continuity of checkout operations. The StoneCo POS implementation included Pix acceptance and split-payments capability for the group marketplace to support split checkout and seller settlement workflows.
Integrations connected the StoneCo POS payment layer to the group's e-commerce and marketplace flows, enabling unified payment orchestration and synchronized in-store and online authorization paths. Operational coverage was nationwide within Brazil, spanning point of sale terminals across 250 plus stores and payment routing for the eight brand ecommerce sites.
Governance and rollout focused on centralizing payments control and enabling retail operations to execute prateleira infinita fulfillment, with process changes to reconcile omnichannel transactions and marketplace split-payments. The project delivered unified payments, Pix acceptance and split-payments, improving operational control and omnichannel capabilities for Grupo de Moda SOMA.
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Grupo de Moda SOMA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Grupo de Moda SOMA implemented Microsoft 365 as its primary Collaboration platform for web and corporate productivity. The Brazilian retail group with 4,700 employees references Microsoft 365 on its public website, indicating enterprise adoption across corporate functions and web-facing teams.
The Microsoft 365 deployment aligns with standard Collaboration capabilities, including Exchange Online for enterprise email, Microsoft Teams for synchronous communication, SharePoint Online and OneDrive for document management, and Office desktop and web apps for content creation. Configuration emphasis for this class of implementation typically includes tenant setup, user provisioning and licensing alignment, plus information architecture for SharePoint sites that surface internal and web-facing content. Automation and collaboration workflows commonly used with Microsoft 365 include Teams-driven coordination, document co-authoring, and SharePoint publishing to support commercial and digital content processes.
The public website reference to Microsoft 365 suggests web-facing integration points between the corporate site and Microsoft 365 services, such as content delivery or authenticated access to employee resources. Governance for the implementation would be organized around tenant administration, identity and access management for employee accounts, and content lifecycle policies for SharePoint and OneDrive to match retail operational requirements.
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Grupo de Moda SOMA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Grupo de Moda SOMA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Grupo de Moda SOMA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Grupo de Moda SOMA
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Grupo de Moda SOMA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo de Moda SOMA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo de Moda SOMA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo de Moda SOMA Technographics
Grupo de Moda SOMA is a Retail organization based in Brazil,
with around 4700 employees and annual revenues of $620.3 million.
Grupo de Moda SOMA operates a diverse technology stack with applications such as
Flash Benefits, StoneCo POS and Microsoft 365,
covering areas like Benefits Administration, Point Of Sale and Collaboration.
Grupo de Moda SOMA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Flash, StoneCo and Microsoft.
Grupo de Moda SOMA recently adopted applications including
Flash Benefits in 2024, Flash People in 2024 and Microsoft 365 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo de Moda SOMA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo de Moda SOMA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo de Moda SOMA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.