Grupo Pereira
Rua Tabapuã, 841 - 6º andar - Itaim Bibi,
São Paulo, 04533-013,
Brazil
São Paulo, 04533-013,
Brazil
55 11 2144-2600
Retail
Grupo Pereira Technographics
Grupo Pereira Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Pereira and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14000 Grupo Pereira employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Pereira has purchased the following applications: Oracle Retail Price Management for Retail Management in 2018, Oracle Retail Customer Engagement Cloud for Customer Engagement in 2018, Cloudflare CDN for Content Delivery Network in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Pereira is running and its propensity to invest more and deepen its relationship with Oracle , Hi Platform , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Pereira revenues, which have grown to $2.83 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Pereira intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Pereira Tech Stack and Enterprise Applications
Grupo Pereira ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Price Management | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Grupo Pereira deployed Oracle Retail Price Management as part of its Retail Management tooling to centralize pricing workflows and operationalize price data across the retail business. The rollout targeted corporate IT and pricing operations within the retailer, aligning the Oracle Retail Price Management application with broader retail pricing and merchandising functions.
The implementation emphasized technical stewardship of Oracle database platforms and Database Appliance technologies, with ongoing development and maintenance performed in PL SQL. Oracle Retail Price Management configurations were supported by custom PL SQL procedures and database-level maintenance to ensure data integrity and scheduled pricing processes.
Integrations were maintained with Oracle Retail Price Optimization and Oracle Retail Customer Engagement Cloud Services, with technical maintenance focused on those interfaces to sustain price decisioning and customer-informed pricing flows. Operational support included production data management, user-facing monitoring, and incident resolution to keep pricing feeds and integrations stable across the retail environment.
Governance centered on monitoring, user support, and knowledge transfer to operations teams, ensuring the necessary operational knowledge for corporate application continuity. Oracle Retail Price Management at Grupo Pereira sits within the Retail Management stack to support pricing operations, with a sustained emphasis on database-driven maintenance and integration hygiene.
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Grupo Pereira CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Customer Engagement Cloud | Customer Engagement | CRM | n/a | 2018 | 2018 |
In 2018 Grupo Pereira implemented Oracle Retail Customer Engagement Cloud as its Customer Engagement application. The project is framed as ongoing analysis and maintenance of corporate solutions, with a focus on stabilizing and operating the Oracle Retail Customer Engagement Cloud deployment alongside Oracle database technologies.
The implementation architecture centers on Oracle database instances and Oracle Database Appliance technologies, with development and maintenance performed in PL SQL statements to support data transformations and business logic. Oracle Retail Customer Engagement Cloud is managed as a cloud-hosted customer engagement layer, with configuration and operational work focused on integrations, data quality, and routine technical maintenance.
Integrations explicitly include Oracle Retail Price Optimization and Oracle Retail Customer Engagement Cloud Services, with technical maintenance efforts directed at sustaining price and promotion data flows and ensuring interfaces remain operational. Operational responsibilities include monitoring and support to users, production problem resolution, and ongoing technical maintenance of service connectors and data pipelines.
Governance and operational processes emphasize data management support, knowledge transfer to operations teams, and continuous application analysis and maintenance. Day to day operations cover corporate IT support for retail business functions such as pricing alignment, customer engagement workflows, and support for production incidents, ensuring the Oracle Retail Customer Engagement Cloud implementation remains operable within Grupo Pereira’s retail environment.
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Marketing Automation | CRM |
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2018 | 2018 |
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Grupo Pereira IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2019 | 2019 |
In 2019 Grupo Pereira implemented Cloudflare CDN on its corporate website to provision a Content Delivery Network layer for public web traffic. The deployment uses Cloudflare CDN as a reverse proxy and edge delivery layer for grpereira.com.br, routing HTTP and HTTPS requests through the provider's distributed edge network to handle caching and TLS termination closer to end users.
Configuration work focused on standard Content Delivery Network capabilities, including edge caching rules, origin pull configuration, and CDN-level HTTP caching controls to manage asset TTLs and cache invalidation. Implementation included provisioning of SSL termination at the edge and HTTP protocol optimization settings typical of CDN deployments, with the Cloudflare CDN management plane used to tune page rules and caching behavior.
Operational ownership for the Cloudflare CDN implementation was aligned to the web operations and digital channels teams, who maintain DNS routing and CDN policy changes through the Cloudflare dashboard. The rollout concentrated on the public e commerce and marketing site, with governance based on centralized caching policies and dashboard controlled policy updates to ensure consistent content delivery across the site.
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IT Decision Makers and Key Stakeholders at Grupo Pereira
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grupo Pereira Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Pereira IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Pereira digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo Pereira Technographics
Grupo Pereira is a Retail organization based in Brazil,
with around 14000 employees and annual revenues of $2.83 billion.
Grupo Pereira operates a diverse technology stack with applications such as
Oracle Retail Price Management, Oracle Retail Customer Engagement Cloud and Cloudflare CDN,
covering areas like Retail Management, Customer Engagement and Content Delivery Network.
Grupo Pereira has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Cloudflare.
Grupo Pereira recently adopted applications including
Cloudflare CDN in 2019, Oracle Retail Price Management in 2018 and Oracle Retail Customer Engagement Cloud in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Pereira’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Pereira’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Pereira technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.