Grupo Pullmantur
Calle Mahonia, 2,
Madrid, 28043,
Spain
Madrid, 28043,
Spain
34 900 835 055
Leisure and Hospitality
Grupo Pullmantur Technographics
Grupo Pullmantur Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Pullmantur and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Grupo Pullmantur employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Pullmantur has purchased the following applications: Proteus ERP for ERP Financial in 2015, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Pullmantur is running and its propensity to invest more and deepen its relationship with Proteus Software , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Pullmantur revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Pullmantur intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Pullmantur Tech Stack and Enterprise Applications
Grupo Pullmantur ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Proteus Software | Legacy | Proteus ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Grupo Pullmantur implemented Proteus ERP as an ERP Financial application to centralize accounts payable and treasury workflows within its finance organization in Spain. The deployment targeted cash flow management and structured payment processes for suppliers and taxes to strengthen operational controls.
Proteus ERP was configured around core Accounts Payable capabilities, including supplier payments, tax payments, bank reconciliation, and cash flow visibility. The implementation included configured workflows for supplier negotiation tracking and management of relationships with financial institutions, aligning payment processing with corporate finance procedures. Proteus ERP is referenced in the program documentation as the transactional platform for AP entries and reconciled cash positions.
The project explicitly incorporated conciliation processes between JDEdwards and Protheus software to meet the tax and accounting requirements of current legislation, establishing transactional matching and reconciled ledgers across those systems. Integrations focused on reconciliation and data harmonization to ensure AP subledger balances and tax reporting aligned with statutory records, and payment file exchanges were organized to support interactions with banks and financial partners.
Operational scope concentrated on the finance teams responsible for accounts payable, treasury, and tax compliance within Grupo Pullmantur in Spain, with process governance updated to require conciliation checkpoints and documented supplier negotiation outcomes. Governance controls emphasized reconciliations tied to JDEdwards and Protheus exchanges to satisfy Spanish tax and accounting legislation, and workflows were adapted to formalize approval, reconciliation, and reporting steps.
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ERP Financial | ERP |
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2015 | 2015 |
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Expense Management | ERP |
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2013 | 2013 |
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Grupo Pullmantur Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Grupo Pullmantur deployed Cisco Webex Meetings to support web-based conferencing on its public website and internal communications. The deployment uses Cisco Webex Meetings within the Audio Video and Web Conferencing category to provide browser-accessible meetings and embedded meeting access on pullmantur.es.
Configuration centered on core Cisco Webex Meetings capabilities, including multi-party video, screen sharing, host controls, meeting scheduling, and recording and playback settings. The implementation surfaced meeting join flows and scheduling links directly on the corporate website, indicating an embedded meeting experience for external participants alongside standard browser and mobile client access for employees.
Operational coverage focuses on corporate communications and external customer engagement activities originating from Spain, with adoption by internal teams that require synchronous collaboration and public-facing meeting access. Integrations reflect typical Webex interoperability patterns, namely web-embedding of join and scheduling flows and browser-based client access, without named third-party system references.
Governance and rollout were organized around centralized administration, role-based access controls and meeting policy configuration to standardize moderation, attendee permissions and meeting lifecycle settings. Cisco Webex Meetings, as deployed by Grupo Pullmantur, functions as the primary Audio Video and Web Conferencing platform supporting both internal collaboration and customer-facing conferencing on the company website.
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Grupo Pullmantur CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Grupo Pullmantur implemented Hubspot CRM on its public website to capture and centralize customer and prospect interactions. The Hubspot CRM deployment focused on web-originated contact capture and CRM record creation as the primary ingestion path from pullmantur.es into a centralized contact repository.
The Hubspot CRM implementation emphasized core CRM capabilities including contact management, web forms and lead capture, lifecycle stage tracking, simple pipeline management, and marketing email orchestration. Configuration work included mapping website form fields to CRM properties, configuring lifecycle stage and contact property schemas, and establishing CRM pipelines aligned to sales and guest engagement workflows.
Integrations were explicitly limited to the company website, with web tracking snippets and form embeds delivering event and submission data into Hubspot CRM. Operational coverage centered on commercial teams supporting reservations and guest services, with marketing and sales using the CRM contact repository and marketing functionality to manage segmentation and follow up on web-generated leads across Spain.
Governance focused on centralizing inbound contact routing and standardizing lead assignment workflows inside Hubspot CRM, establishing shared contact ownership rules and lifecycle transitions to align marketing capture with sales and service follow up. The implementation created a single system of record for website-sourced contacts, standardizing contact enrichment and list management processes for downstream engagement.
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Grupo Pullmantur TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Grupo Pullmantur IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Grupo Pullmantur CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Grupo Pullmantur
| First Name | Last Name | Title | Function | Department | Phone | |
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Fleet Human Resources Manager | Manager | HR | |
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Corporate HR Director | Director | HR | |
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Payroll, Compensation & EERR Manager | Manager | HR | |
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Apps Being Evaluated by Grupo Pullmantur Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Pullmantur IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Pullmantur digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo Pullmantur Technographics
Grupo Pullmantur is a Leisure and Hospitality organization based in Spain,
with around 1500 employees and annual revenues of $500.0 million.
Grupo Pullmantur operates a diverse technology stack with applications such as
Proteus ERP, Cisco Webex Meetings and Hubspot CRM,
covering areas like ERP Financial, Audio Video and Web Conferencing and CRM.
Grupo Pullmantur has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Proteus Software, Cisco Systems and HubSpot.
Grupo Pullmantur recently adopted applications including
Google Identity Platform in 2021, Acquia Campaign Studio (ex Mautic) in 2020 and Cisco Webex Meetings in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Pullmantur’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Pullmantur’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Pullmantur technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.