Guess Brasil
Avenida Magalhães de castro 4.800,
Sao Paulo, 05676-120, SP,
Brazil
Sao Paulo, 05676-120, SP,
Brazil
55 11 3750-4780
Retail
Guess Brasil Technographics
Guess Brasil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Guess Brasil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Guess Brasil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Guess Brasil has purchased the following applications: Linx Core for Point Of Sale in 2019, Tawk.to for Chatbots and Conversational AI in 2018, JET NEO for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Guess Brasil is running and its propensity to invest more and deepen its relationship with Linx , Tawk.to , JET eCommerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Guess Brasil revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guess Brasil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Guess Brasil Tech Stack and Enterprise Applications
Guess Brasil ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Guess Brasil implemented Linx Core as its Point Of Sale solution. Linx Core is used on their website to support online checkout flows and to coordinate transaction records between the digital storefront and in-store retail touchpoints.
The deployment emphasizes standard Point Of Sale capabilities, with Linx Core providing transaction processing, catalog and pricing management, inventory visibility, payment capture workflows, and receipt handling. Configuration focuses on retail-oriented workflows, including barcode scanning, cashier session management, and promotion application logic that align with omnichannel selling.
Operational integration centers on the website commerce layer and store-level POS terminals, enabling synchronized item availability and order capture across online and physical channels within Brazil. The implementation scope covers retail operations and e-commerce functions, linking front-end checkout experiences to the Linx Core instance for unified transaction orchestration.
Governance is framed around a centralized product catalog and reconciled transaction workflows to support consistent pricing and inventory controls across channels. Rollout and ongoing operations prioritize catalog governance, cashier procedures, and order reconciliation processes to maintain channel parity while using Linx Core as the centralized Point Of Sale platform.
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Guess Brasil AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Guess Brasil implemented Tawk.to on its ecommerce website. The Tawk.to deployment functions as an embedded customer chat channel and is categorized under Chatbots and Conversational AI, supporting real-time messaging between site visitors and support agents. The implementation is oriented toward retail customer service and handling order and product inquiries on the public website.
Configuration emphasized the Tawk.to web widget and agent console, with branded widget appearance, proactive greeting messages, canned replies, offline message capture, and visitor activity monitoring to help prioritize incoming chats. Typical Chatbots and Conversational AI capabilities such as chat routing to agent queues, transcript logging, and session context retention were used to preserve conversation continuity and surface repeat visitors for more efficient handling. The Tawk.to application name appears in user workflows through the agent dashboard and browser-based chat sessions.
Operational ownership resides with customer service and ecommerce teams in Brazil, who manage agent accounts, response templates, business hours, and chat handling procedures inside Tawk.to. Governance focused on template control and response workflows to standardize customer interactions and escalation paths. The deployment scope remained website centric, with administration conducted through the Tawk.to console and internal process rules for live chat management.
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Guess Brasil eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JET eCommerce | Legacy | JET NEO | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018 Guess Brasil deployed JET NEO as its public storefront solution, adopting the JET NEO eCommerce application on the company website. The implementation is focused on the Brazil retail channel and positions JET NEO as the primary eCommerce layer for product presentation and customer checkout.
The JET NEO deployment emphasizes standard storefront capabilities including product catalog management, configurable merchandising and promotions, shopping cart and checkout workflows, customer account management, content management for marketing pages, and order management functions. Configuration work centered on catalog taxonomy, SKU presentation, promotional scheduling, and checkout payment flows consistent with retail eCommerce requirements.
Operational integrations are implemented using common eCommerce integration patterns, connecting the storefront to payment gateway endpoints, logistics and carrier services for fulfillment, tax and compliance engines for Brazilian regulations, and back office systems such as ERP and customer service platforms where needed. The operational scope spans the digital commerce team, merchandising and marketing departments, and customer service operations for online order handling across Brazil.
Governance around JET NEO focused on centralized catalog and content control, promotional workflow approvals, and role based administration for commerce operators. Rollout management was executed on the web channel with staged content and merchandising updates, and ongoing configuration governance maintained by the internal digital commerce organization.
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Guess Brasil SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Returns Management | SCM |
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2019 | 2019 |
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Guess Brasil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Guess Brasil IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Guess Brasil
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Guess Brasil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Guess Brasil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Guess Brasil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Guess Brasil Technographics
Guess Brasil is a Retail organization based in Brazil,
with around 250 employees and annual revenues of $30.0 million.
Guess Brasil operates a diverse technology stack with applications such as
Linx Core, Tawk.to and JET NEO,
covering areas like Point Of Sale, Chatbots and Conversational AI and eCommerce.
Guess Brasil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Tawk.to and JET eCommerce.
Guess Brasil recently adopted applications including
Microsoft Azure Cloud Services in 2021, Mouseflow in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Guess Brasil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Guess Brasil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Guess Brasil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.